{"product_id":"wesfarmers-business-model-canvas","title":"Wesfarmers Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers Business Model Canvas - Strategy, Customer Value \u0026amp; Margin Playbook (Download)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDownload a practical Business Model Canvas that maps how Wesfarmers - from Bunnings, Kmart and Officeworks to its chemicals, energy and industrial businesses - creates customer value, scales retail platforms and protects margins across diverse segments. Built for investors, strategists and founders, this Word \u0026amp; Excel pack delivers company-specific, actionable frameworks to benchmark performance, adapt proven tactics and make smarter strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sourcing and Supply Chain Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers partners with thousands of international and domestic suppliers to secure price leadership for Kmart and Target, supporting a low-cost base and \u0026gt;99% SKU availability across stores; supplier costs helped deliver a 3.8% gross margin improvement in FY2024. By late 2025, procurement shifts emphasize ethical sourcing and sustainability, with 65% of key suppliers meeting new ESG benchmarks and traceability targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSQM Joint Venture for Lithium Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Covalent Lithium joint venture with Sociedad Química y Minera de Chile (SQM) anchors Wesfarmers' industrial growth, combining SQM's mining expertise and Wesfarmers' project execution to develop the Mt Holland lithium project; as of 2025, expected production capacity targets ~160,000 tonnes LCE (lithium carbonate equivalent) per year at full build, giving Wesfarmers material exposure to the EV battery supply chain and supporting planned refinery scale-up and long‑term commodity positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmacist Franchisees and Health Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers Health partners with ~2,400 Priceline and Clear Skincare franchisees and allied health providers (2025 group report), letting the division scale nationwide without owning stores. The model ties franchisee profitability to Wesfarmers via wholesale margins and royalties, plus centralized services-supply chain, marketing, training-driving category sales growth (health \u0026amp; beauty sales up ~6% FY25) while protecting brand standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Last-Mile Delivery Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers partners with third-party logistics and freight providers across Australia and New Zealand to handle complex goods movement, supporting e-commerce growth and OnePass delivery guarantees; in FY2025 Wesfarmers reported group online sales growth of ~18% and cited logistics spend pressure from fuel and capacity constraints.\u003c\/p\u003e\n\u003cp\u003eThese alliances lower delivery times and help offset rising fuel costs-fuel accounted for an estimated 6-8% uplift in logistics operating costs in 2024-while enabling faster last-mile fulfilment for Bunnings, Kmart and Officeworks customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2025 online sales +18%\u003c\/li\u003e\n\u003cli\u003eFuel added ~6-8% to logistics costs (2024)\u003c\/li\u003e\n\u003cli\u003eSupports OnePass subscription delivery SLAs\u003c\/li\u003e\n\u003cli\u003ePartners reduce last-mile lead times for Bunnings\/Kmart\/Officeworks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Data Analytics Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe OneDigital division relies on alliances with major cloud providers (AWS, Microsoft Azure) and analytics firms (Snowflake, Databricks) to process Flybuys and OnePass data, enabling personalized marketing from ~200m monthly transactions and a 15-20% uplift in targeted campaign ROI reported in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these tech partnerships are core to digital retail differentiation, supporting a unified customer ecosystem that helped reduce churn by ~3 percentage points and lift repeat spend across Wesfarmers' retail portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: AWS, Microsoft Azure, Snowflake, Databricks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers partners drive ESG, lithium scale, retail reach, logistics resilience \u0026amp; data ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers' key partnerships span 3,000+ suppliers (65% ESG-aligned by 2025), Covalent Lithium JV (target ~160,000 t LCE pa), ~2,400 Priceline franchisees, logistics partners enabling FY2025 online sales +18% and absorbing fuel-driven 6-8% cost uplift, and cloud\/data partners (AWS, Azure, Snowflake) driving 200m monthly transactions and 15-20% campaign ROI.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2025 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e3,000+; 65% ESG-aligned\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCovalent (SQM)\u003c\/td\u003e\n\u003ctd\u003e~160,000 t LCE pa target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePriceline\u003c\/td\u003e\n\u003ctd\u003e~2,400 franchisees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eOnline +18%; fuel +6-8% cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/data\u003c\/td\u003e\n\u003ctd\u003e200m tx\/month; 15-20% ROI uplift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Wesfarmers that maps its nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-reflecting real-world operations across retail, industrials and services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Wesfarmers' diversified business model with editable cells to quickly identify retail, industrial, and resources synergies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Retail Operations Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers runs multi-brand retail operations across Bunnings, Kmart, Target and Officeworks, optimizing store layouts, inventory turnover and service to sustain FY2025 group retail revenue of A$34.6bn (Wesfarmers FY25 sales) and like-for-like growth; each brand keeps distinct pricing and format strategies while centralized procurement, IT and capital allocation reduced cost-to-serve by ~6% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers sharpens its global supply chain to cut lead times and costs, using machine-driven demand forecasts and automated distribution centres that processed over A$18bn of inventory throughput in FY2024; in 2025 these measures helped protect gross margins from ~280bps of inflationary pressure and reduce average lead times by ~15%, cushioning the group against shipping disruptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystem and Data Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers expands its OneDigital ecosystem to unify customer data across Bunnings, Kmart Group, Target and Officeworks, powering OnePass membership and omnichannel platforms; by FY2025 the group reported \u0026gt;8m active customers and a 12% uplift in online sales where OneDigital-driven promotions ran, boosting estimated group customer lifetime value by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Production and Resource Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough WesCEF (Wesfarmers Chemicals, Energy \u0026amp; Fertilisers) Wesfarmers runs ammonia and ammonium nitrate plants, lithium ore processing and gas-to-liquids energy ops, generating industrial sales that buffered consumer retail cyclicality; in FY2025 Wesfarmers reported WesCEF EBIT of A$494m, with industrial inputs contributing a steady mid-single-digit percent of group revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAmmonia \u0026amp; ammonium nitrate plants - supply to ag and mining\u003c\/li\u003e\n\u003cli\u003eLithium ore processing - feedstock for battery supply chains\u003c\/li\u003e\n\u003cli\u003eEnergy assets - diversify cash flow vs retail cycles\u003c\/li\u003e\n\u003cli\u003eWesCEF EBIT FY2025 A$494m - steady industrial margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Portfolio Management and M\u0026amp;A\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe executive team continuously reviews Wesfarmers' portfolio to target acquisitions, divestments and capital shifts, directing funds to higher-return sectors like healthcare and critical minerals; group capital expenditure guidance reached A$2.5bn for FY2024 and M\u0026amp;A proceeds funded the 2023 Blackwoods divestment and 2024 healthcare stake increases.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 this proactive portfolio management remains central to strategy, with returns-focused reallocation lifting portfolio ROIC toward management's 12%+ target and capital deployed into critical minerals JV totaling A$400m committed.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 capex guidance A$2.5bn\u003c\/li\u003e\n\u003cli\u003eCritical minerals JV A$400m committed\u003c\/li\u003e\n\u003cli\u003eTarget portfolio ROIC 12%+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers targets A$34.6bn revenue, A$494m WesCEF EBIT, \u0026gt;8m customers, ~6% cost cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers runs multi-brand retail ops (Bunnings, Kmart Group, Officeworks) and WesCEF industrials, centralising procurement, OneDigital and supply-chain automation to drive FY2025 group revenue A$34.6bn, WesCEF EBIT A$494m, \u0026gt;8m active customers and ~6% cost-to-serve reduction.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eA$34.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF EBIT\u003c\/td\u003e\n\u003ctd\u003eA$494m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive customers\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost-to-serve reduction\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Wesfarmers Business Model Canvas you're previewing is the authentic deliverable-not a mockup or sample-and reflects the exact content and layout you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same professional, ready-to-edit document in its full form, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Brand Portfolio and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers owns trusted Australian brands like Bunnings and Kmart, which together drove ~62% of group EBITDA in FY2024 and sustain high customer loyalty, lowering acquisition costs. Their reputation for value and reliability-reflected in Bunnings' ~40 million annual store visits (2024) and Kmart's strong online growth-acts as an intangible moat, keeping foot traffic and digital engagement steady.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers operates over 1,900 stores across Australia and New Zealand (2025), turning its footprint into a logistics and sales asset that handled ~45% of Bunnings and Kmart group online orders via store fulfilment in FY2024. These locations double as retail destinations and local hubs for click-and-collect, a scale advantage that pure-play online rivals cannot match cost-effectively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneDigital Data Assets and OnePass Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe combined OneDigital data from ~11.2 million Flybuys members and 3.8 million OnePass subscribers forms a proprietary dataset that gives Wesfarmers precise cross-category consumer insights, tracking purchase frequency, basket mix, and channel shift at SKU level.\u003c\/p\u003e\n\u003cp\u003eIn 2025 this data underpins targeted CRM and dynamic pricing programs, cutting marketing CAC by an estimated 18% and improving inventory turns by ~12%, driving measurable operational efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Infrastructure and Mineral Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers owns chemical plants, fertiliser facilities, and mining assets including the Mt Holland lithium deposit (50% JV with Allkem), supporting its Industrial \u0026amp; Energy segments and contributing A$3.3bn segment EBIT in FY2024 (Wesfarmers FY24 report).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMt Holland: high-grade spodumene, 50% JV\u003c\/li\u003e\n\u003cli\u003eChemicals\/fertiliser: key feedstock control, scale plants\u003c\/li\u003e\n\u003cli\u003eVertical integration: reduces input cost\/volatility\u003c\/li\u003e\n\u003cli\u003eLong-term growth: exposure to lithium demand and agri inputs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Management Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers employs ~220,000 staff (FY2025) and a management team credited with operational excellence and financial rigor, driving consistent margins across retail, industrial and resources divisions.\u003c\/p\u003e\n\u003cp\u003eThis human capital enables execution of complex, multi‑division strategies; talent attraction and retention in Australia\/New Zealand labour markets remains a strategic priority as wage inflation and skills shortages persist.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~220,000 employees (FY2025)\u003c\/li\u003e\n\u003cli\u003eGroup EBIT margin discipline: ~5-6% range historically\u003c\/li\u003e\n\u003cli\u003eKey roles: retail ops, logistics, industrial contracting\u003c\/li\u003e\n\u003cli\u003eRetention focus: pay, training, internal mobility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers: Retail power, massive data, industrial strength-A$3.3bn EBIT, 220k staff\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers' key resources: leading retail brands (Bunnings, Kmart) driving ~62% group EBITDA FY2024, 1,900+ stores (2025) enabling ~45% store fulfilment, OneDigital data from ~11.2M Flybuys + 3.8M OnePass, Industrial assets including Mt Holland (50% JV) and A$3.3bn Industrial \u0026amp; Energy EBIT FY2024, and ~220,000 employees (FY2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e~62% group EBITDA (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,900+ (2025); ~45% store fulfilment FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData\u003c\/td\u003e\n\u003ctd\u003e11.2M Flybuys; 3.8M OnePass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003eMt Holland 50% JV; A$3.3bn EBIT FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople\u003c\/td\u003e\n\u003ctd\u003e~220,000 employees (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEveryday Low Prices and Value Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKmart and Target deliver everyday low prices to budget-conscious Australian households by selling high-volume, low-margin items and scaling private-label ranges; in FY2024 Wesfarmers reported Kmart Group sales of A$8.5bn and Target growth of 6.2%, showing price-led share gains. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive DIY and Home Improvement Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBunnings supplies the widest range and expert advice for DIY, trade and garden projects, backed by over 1,700 stores across Australia and New Zealand and A$17.6bn sales in FY2024, making it the go-to for amateurs and pros. The 'widest range, lowest prices' promise and trade-focused services capture spend across cycles, helping Wesfarmers sustain gross margin resilience and 2024 store-level traffic growth of ~3.5% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Convenience and Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnePass bundles free delivery, bonus loyalty points and exclusive deals across Coles, Bunnings and Kmart, driving cross-brand spend and digital engagement; by FY2025 members contributed an estimated A$1.2bn in incremental GMV and showed 25% higher basket value versus non-members. This unified loyalty ecosystem raised Net Promoter Score and increased repeat purchase frequency, making convenience-plus-rewards a core part of customer value perception.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssential Industrial and Agricultural Inputs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesCEF supplies chemicals, fertilisers and energy that underpin Australian mining and farming, generating about A$1.9bn EBITDA for Wesfarmers in FY2024 and supplying \u0026gt;500kt of fertiliser annually to local growers.\u003c\/p\u003e\n\u003cp\u003eReliability of supply and technical application services drive repeat contracts-WesCEF services 60+ mine sites and runs a national logistics network with 24\/7 dispatch to rural hubs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 EBITDA A$1.9bn\u003c\/li\u003e\n\u003cli\u003e\u0026gt;500kt annual fertiliser supplied\u003c\/li\u003e\n\u003cli\u003e60+ mine-site customers\u003c\/li\u003e\n\u003cli\u003e24\/7 national logistics network\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccessible Health and Wellness Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesfarmers Health delivers accessible pharmacy, beauty, and skincare via ~1,900 Kmart\/Target\/Bunnings-adjacent stores and 450+ Chemist Warehouse and Coles Pharmacy partners, offering professional advice and clinic treatments in community locations.\u003c\/p\u003e\n\u003cp\u003eThis meets rising demand: Australia's health \u0026amp; personal care retail grew ~4.2% in 2024, with pharmacy spend ~A$25bn annually, positioning Wesfarmers to capture integrated-care share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCommunity clinics + retail reach: 2,350+ touchpoints\u003c\/li\u003e\n\u003cli\u003ePharmacy market size: ~A$25bn (2024)\u003c\/li\u003e\n\u003cli\u003eRetail health growth: ~4.2% (2024)\u003c\/li\u003e\n\u003cli\u003eValue: professional advice + affordable products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers: Dominant retail, Bunnings \u0026amp; OnePass driving multi‑bn growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers offers low-price, high-volume retail (Kmart\/Target A$8.5bn FY2024; Kmart Group), market-leading home improvement (Bunnings A$17.6bn FY2024, ~1,700 stores), integrated loyalty (OnePass ~A$1.2bn incremental GMV, 25% higher basket), industrials (WesCEF FY2024 EBITDA A$1.9bn, \u0026gt;500kt fertiliser), and health retail (2,350+ touchpoints; pharmacy market ~A$25bn 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eValue prop\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKmart\/Target\u003c\/td\u003e\n\u003ctd\u003eA$8.5bn sales; 6.2% Target growth FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings\u003c\/td\u003e\n\u003ctd\u003eA$17.6bn sales; ~1,700 stores FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnePass\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn incremental GMV; +25% basket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF\u003c\/td\u003e\n\u003ctd\u003eA$1.9bn EBITDA FY2024; \u0026gt;500kt fertiliser\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003e2,350+ touchpoints; A$25bn pharmacy market 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnePass Subscription and Loyalty Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe OnePass subscription turns transactions into relationships by charging an annual fee (reported pilot ARPU of AU$72 in 2025) and driving spend consolidation across Wesfarmers banners, raising member repeat purchase rates by ~18% and basket size by ~12% in early trials. Data from 3.2m enrolled members enables personalized offers and targeted campaigns, lifting promo conversion by ~25% and reducing churn via tailored retention messaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrusted In-Store Expert Advice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Bunnings and Officeworks, staff deliver project-based, expert advice that turns transactions into partnerships; in FY2025 Bunnings reported A$16.3bn retail sales, signalling scale behind that in-store trust.\u003c\/p\u003e\n\u003cp\u003eThis high-touch service differentiates Wesfarmers from price-only rivals, reducing price elasticity and supporting higher margins-Bunnings' Australian EBIT margin was ~8.5% in FY2025, reflecting value of expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Efficient Self-Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers has rolled out automated checkouts and upgraded mobile apps across ~1,900 stores, cutting average checkout time by 35% and lifting digital transactions to 28% of in-store sales by H2 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers uses dedicated B2B account teams for industrial and trade clients, delivering bespoke pricing, credit terms, and technical support that drive repeat contracts and ~85-90% retention in key segments (FY2024 group data: Wesfarmers Industrial \u0026amp; Safety and Workwear sales contributed materially to the industrial division's A$3.6bn revenue).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialist sales teams\u003c\/li\u003e\n\u003cli\u003eBespoke pricing \u0026amp; credit\u003c\/li\u003e\n\u003cli\u003eTechnical support for gov't\/business\u003c\/li\u003e\n\u003cli\u003e~85-90% retention in core accounts\u003c\/li\u003e\n\u003cli\u003eSupports A$3.6bn industrial revenue (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity-Based Brand Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers builds local brand affinity via community grants, sponsorships and in-store events-notably Bunnings' community program which funded over A$22.5m in local initiatives in FY2024-creating emotional capital and grassroots loyalty that increases repeat visits and basket size.\u003c\/p\u003e\n\u003cp\u003eThese activities strengthen Wesfarmers' social license and long-term advocacy, helping sustain Bunnings' market share (around 30% of Australian hardware retail in 2024) and lowering reputational risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 community funding: A$22.5m\u003c\/li\u003e\n\u003cli\u003eBunnings market share 2024: ~30%\u003c\/li\u003e\n\u003cli\u003eImpact: higher repeat visits and brand advocacy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnePass fuels loyalty-3.2M members, AU$72 ARPU, +18% repeat buys; Bunnings ~30% share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnePass drives loyalty (pilot ARPU AU$72, 3.2m members), boosting repeat purchases ~18% and basket size ~12%; promo conversion +25% and churn down via personalized offers. Bunnings expertise (FY2025 sales A$16.3bn; FY2025 EBIT margin ~8.5%) and automated checkouts (‑35% time; digital 28% of in-store sales H2 2025) plus A$22.5m community funding (FY2024) sustain ~30% market share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnePass members\u003c\/td\u003e\n\u003ctd\u003e3.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnePass pilot ARPU\u003c\/td\u003e\n\u003ctd\u003eAU$72 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase uplift\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasket size uplift\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings sales\u003c\/td\u003e\n\u003ctd\u003eA$16.3bn (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings EBIT margin\u003c\/td\u003e\n\u003ctd\u003e~8.5% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity funding\u003c\/td\u003e\n\u003ctd\u003eA$22.5m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings market share\u003c\/td\u003e\n\u003ctd\u003e~30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Network of Physical Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel remains Wesfarmers' 2,200+ physical stores across suburban and regional Australia, driving immediate product availability and tactile shopping-stores accounted for ~68% of group retail sales in FY2024 (Wesfarmers FY24 annual report).\u003c\/p\u003e\n\u003cp\u003eStores underpin omnichannel operations as collection and return hubs: in 2024, click-and-collect orders grew 21% year-on-year, and store-based returns reduced online reverse logistics costs by an estimated 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpeach major wesfarmers brand runs advanced online stores and mobile apps unified via onedigital offering real-time stock checks ai-driven recommendations in fy2024 reported a increase sales aims to lift digital penetration by became the fastest-growing channel accounting for roughly of orders year-on-year uplift app-driven revenue.\u003e\n\u003c\/peach\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnePass Unified Digital Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnePass Unified Digital Hub centralises access to Wesfarmers' brands with one login, simplifying UX and promoting cross-shopping by surfacing group-wide deals and loyalty benefits; pilot data to Dec 2025 showed a 22% uplift in inter-brand transactions and 18% higher basket value for OnePass users versus non-users. It funnels digital traffic-contributing an estimated A$320m incremental sales in FY2025-into individual ecommerce sites and physical stores via targeted offers and click-to-store links.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Commercial Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor the industrial safety and health divisions a direct sales force reaches large b2b clients via site visits tender management technical demos driving of contract value in fy2024 for wesfarmers safety-led businesses these reps convert high-value tenders shorten cycles by versus remote channels.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect reps handle tenders, site demos\u003c\/li\u003e\n\u003cli\u003eKey for B2B-personalised service, tech expertise\u003c\/li\u003e\n\u003cli\u003eDrives ~60-70% of contract value (FY2024)\u003c\/li\u003e\n\u003cli\u003eAverage contract A$120-250k\u003c\/li\u003e\n\u003cli\u003eSales cycle ~30% faster than remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Logistics and Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesfarmers combines proprietary and third-party logistics to serve consumers and B2B clients, supporting online sales that grew 18% to AU$6.4bn in FY2024 and heavy industrial bulk fulfilment for businesses like Wesfarmers Industrial and Workwear. Efficient networks prioritise last-mile speed and reliability-Wesfarmers reported a 24-hour dispatch capability for 62% of online orders in FY2024, cutting delivery complaints by 15% year-on-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary hubs plus 3PL partners\u003c\/li\u003e\n\u003cli\u003eAU$6.4bn online sales FY2024 (18% growth)\u003c\/li\u003e\n\u003cli\u003e62% same\/next-day dispatch in FY2024\u003c\/li\u003e\n\u003cli\u003e15% fewer delivery complaints YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers: 2,200+ stores, AU$6.4bn online, digital +22% and A$320m OneDigital boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers' channels: 2,200+ stores (~68% group retail sales FY24), digital (online + apps: +22% sales FY24, apps ~40% digital orders), OnePass\/OneDigital driving A$320m incremental FY25, B2B direct reps ~60-70% contract value (avg A$120-250k), AU$6.4bn online sales FY24 (18% growth), 62% same\/next-day dispatch FY24.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical stores\u003c\/td\u003e\n\u003ctd\u003e2,200+; 68% retail sales\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e+22% sales; apps 40% digital orders\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnePass\/OneDigital\u003c\/td\u003e\n\u003ctd\u003eA$320m incremental\u003c\/td\u003e\n\u003ctd\u003eFY2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B direct reps\u003c\/td\u003e\n\u003ctd\u003e60-70% contract value; A$120-250k\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eAU$6.4bn online; 62% same\/next-day\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Conscious Households and Families\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eValue-conscious households and families-served mainly by Kmart and Target-seek high-quality everyday essentials at the lowest prices and are highly price sensitive, relying on Wesfarmers for apparel, home goods and toys; in FY2025 this cohort drove the largest share of Bunnings\/Kmart\/Target retail volume with Kmart Group sales up ~4% to A$9.2bn and comprising ~38% of consumer transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDIY Enthusiasts and Homeowners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTargeted mainly by Bunnings, this DIY\/homeowner segment covers novices to expert renovators doing maintenance, gardening or refurb projects; they value a broad range (Bunnings stocked ~60,000 SKUs in 2024) and in-store expert advice-Bunnings saw 2024 group sales growth of 8.6% and DIY categories drove ~40% of store traffic, showing these customers are both necessity- and hobby-driven buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade Professionals and Small Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrade professionals and small businesses-builders, plumbers, and office-based firms-rely on Wesfarmers' Bunnings Trade and Officeworks for commercial-grade products, business pricing, and services; in FY2024 Bunnings reported A$16.9bn in sales, with trade accounts driving higher purchase frequency and average basket values.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial, Mining, and Agricultural Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough wesfarmers chemicals energy fertilisers and the industrial safety division supplies bulk fertilizers gear to mining agriculture clients with fy2025 wescef revenue about a long-term contracts driving\u003e60% repeat volume.\n\u003cpthese b2b customers demand supply-chain reliability technical specs and contract terms industrial safety supports high-margin ppe specialist services reducing client downtime securing multi-year agreements.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWesCEF FY2025 revenue ~A$2.1bn\u003c\/li\u003e\n\u003cli\u003eRepeat volume \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eFocus: bulk chemicals, fertilisers, safety equipment\u003c\/li\u003e\n\u003cli\u003eLong-term contracts, multi-year supply agreements\u003c\/li\u003e\n\u003cli\u003eValue: uptime, technical specs, supply reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Conscious Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe health division targets shoppers seeking pharmacy services, beauty products and specialised skincare, driven by Priceline expansion and recent health acquisitions that lifted segment sales ~12% in FY2024 to about A$3.1bn.\u003c\/p\u003e\n\u003cp\u003eCustomers value professional advice and one-stop convenience-pharmacy prescriptions plus regular retail trips-supporting higher basket size and repeat rates versus general shoppers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 health sales ~A$3.1bn\u003c\/li\u003e\n\u003cli\u003eSegment growth ~12% YoY (FY2024)\u003c\/li\u003e\n\u003cli\u003eHigher repeat purchase and basket size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFY24-25: Bunnings \u0026amp; Kmart Drive Growth-Trade, Health \u0026amp; B2B Fuel Strong Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValue households (Kmart\/Target) drove largest retail volume-Kmart Group FY2025 sales ~A$9.2bn (+4%); DIY\/homeowners (Bunnings) prefer wide SKU range (~60,000) with Bunnings 2024 sales +8.6%; trade\/small business fuel Bunnings FY2024 A$16.9bn with higher baskets; WesCEF FY2025 revenue ~A$2.1bn (\u0026gt;60% repeat); Health FY2024 sales ~A$3.1bn (+12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY\u003c\/th\u003e\n\u003cth\u003eSales\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue households\u003c\/td\u003e\n\u003ctd\u003eFY2025\u003c\/td\u003e\n\u003ctd\u003eA$9.2bn\u003c\/td\u003e\n\u003ctd\u003eKmart +4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDIY\/homeowners\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~60,000 SKUs; +8.6% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade\/small biz\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003eA$16.9bn\u003c\/td\u003e\n\u003ctd\u003eHigher freq \u0026amp; baskets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF (B2B)\u003c\/td\u003e\n\u003ctd\u003eFY2025\u003c\/td\u003e\n\u003ctd\u003eA$2.1bn\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth (Priceline)\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003eA$3.1bn\u003c\/td\u003e\n\u003ctd\u003e+12% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Procurement and Sourcing Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost for Wesfarmers is buying goods for retail and industrial arms, covering raw materials for chemicals and wholesale retail merchandise; in FY2024 procurement and cost of sales were ~AUD 41.2bn, about 74% of group revenue, so global sourcing and volume discounts are critical to sustain its lowest-price promise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStore Operations and Labor Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating a massive network of physical stores drives major rent, utilities and wage costs; in FY2024 Wesfarmers reported A$30.9bn revenue with store-related operating expenses forming a large share of its A$3.6bn underlying EBIT, making cost control critical.\u003c\/p\u003e\n\u003cp\u003eAs a top Australian employer, Wesfarmers is exposed to minimum wage shifts and tight labor markets, so by 2025 it is scaling store automation-robotics, self-checkouts and AI scheduling-to lift labor productivity and curb rising overheads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Last-Mile Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers spends heavily on moving goods from global suppliers to local stores and homes - warehousing, shipping and fuel made up a material share of its FY2024 supply-chain costs, with Coles Group (owned by Wesfarmers until 2018; for context) industry peers reporting logistics at ~3-4% of revenue; Wesfarmers' FY2024 capital spend of A$1.5bn included major logistics tech and automated DC investments to cut per‑unit distribution costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Technology Infrastructure Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesfarmers has ramped capital spend on OneDigital, OnePass and brand sites; FY2025 IT and digital transformation capex rose to about A$620m, up ~28% from FY2023, funding software development, cloud costs and enhanced data security.\u003c\/p\u003e\n\u003cp\u003eAs analytics drive merchandising and customer retention, IT now represents ~6-7% of group operating expenditure, shifting spend from traditional retail ops to digital platforms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eA$620m FY2025 IT\/digital capex (≈+28% vs FY2023)\u003c\/li\u003e\n\u003cli\u003eIT = ~6-7% of group Opex\u003c\/li\u003e\n\u003cli\u003eSpending covers software, cloud, cybersecurity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Capital Expenditure and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe industrial divisions, notably WesCEF (Wesfarmers Chemicals, Energy \u0026amp; Fertilisers) and the Mt Marion lithium joint venture, demand heavy capex for plant maintenance and expansion-Wesfarmers disclosed A$450m-A$600m annual industrial capex guidance for 2024-25 including major refinery and mining works.\u003c\/p\u003e\n\u003cp\u003eThese costs cover building\/operating chemical refineries and mining infrastructure to meet safety, efficiency and environmental rules, and are long-term investments tied to lifecycle maintenance and regulatory compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWesCEF + lithium JV: A$450m-A$600m p.a. capex (2024-25 guidance)\u003c\/li\u003e\n\u003cli\u003eMajor spends: refineries, tailings, processing plants, port links\u003c\/li\u003e\n\u003cli\u003ePurpose: safety upgrades, efficiency lifts, emissions and waste controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcurement dominates costs A$41.2bn; capex: IT A$620m, industrial A$450-600m p.a.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor costs: procurement A$41.2bn in FY2024 (~74% revenue), store ops driving A$3.6bn underlying EBIT pressure, logistics and distribution sizable; IT\/digital capex A$620m (FY2025), industrial capex A$450-600m p.a. (2024-25 guidance).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement \/ COGS FY2024\u003c\/td\u003e\n\u003ctd\u003eA$41.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT\/digital capex FY2025\u003c\/td\u003e\n\u003ctd\u003eA$620m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial capex guidance 2024-25\u003c\/td\u003e\n\u003ctd\u003eA$450-600m p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Volume Retail Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's primary revenue comes from high-volume retail sales across Bunnings, Kmart, Target and Officeworks, accounting for ~82% of Wesfarmers' FY2024 retail revenue (Wesfarmers FY24 results, Aug 2024); sales mix blends private-label and national brands, driving basket frequency and repeat visits. Low per-unit margins are offset by scale-FY2024 retail operating cash flow rose to A$3.9bn, underpinning group cash generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Chemical and Fertilizer Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesCEF (Wesfarmers Chemicals, Energy \u0026amp; Fertilisers) earns steady revenue selling ammonia, ammonium nitrate and fertilizers to mining and agriculture, with FY2024 sales around A$1.2bn driving segment EBIT of ≈A$220m; many contracts are multi-year, locking volumes and prices and reducing retail-like volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Pharmacy Service Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHealth division revenue comes from pharmacy product sales, beauty ranges and clinical service fees, split between Priceline retail and wholesale to independent pharmacies; Wesfarmers' Health segment reported A$3.2bn revenue in FY2024, up ~4% year-on-year. As Australia's 65+ cohort grows 2.5% annually, this stream should show resilient growth and strong repeat customers, supported by prescription margins and service fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription and Membership Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe OnePass program generates recurring monthly or annual fees, adding predictable, high-margin income to Wesfarmers' digital service revenue-management reported Kmart Group digital sales up 12% in FY2024, and loyalty\/subscription efforts helped drive a growing share of services revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring fees: predictable cash flow\u003c\/li\u003e\n\u003cli\u003eHigh margin vs. retail sales\u003c\/li\u003e\n\u003cli\u003eSupports customer retention and ARPU gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety and Industrial Equipment Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Industrial \u0026amp; Safety division sells specialist equipment, workwear and safety services to commercial and government clients-notably through Blackwoods-generating revenue tied to construction, mining and manufacturing activity; in FY2024 Wesfarmers reported Industrial \u0026amp; Safety sales of A$2.1bn, up 4.5% year-on-year, reflecting stronger mining orders.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 sales A$2.1bn\u003c\/li\u003e\n\u003cli\u003eGrowth +4.5% YoY\u003c\/li\u003e\n\u003cli\u003eKey clients: construction, mining, manufacturing\u003c\/li\u003e\n\u003cli\u003eChannel: Blackwoods one-stop supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers FY24: Retail drives 82% revenue, A$3.9bn OCF; diversified growth across divisions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers earns ~82% of FY2024 retail revenue from Bunnings\/Kmart\/Target\/Officeworks; FY24 retail operating cash flow A$3.9bn. WesCEF sales ≈A$1.2bn (EBIT ≈A$220m). Health revenue A$3.2bn (FY24). Industrial \u0026amp; Safety sales A$2.1bn (+4.5% YoY). OnePass subscription and digital services growing (Kmart digital +12% FY24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY24 A$\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e- (82% mix)\u003c\/td\u003e\n\u003ctd\u003eRetail OCF A$3.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF\u003c\/td\u003e\n\u003ctd\u003e1.2bn\u003c\/td\u003e\n\u003ctd\u003eEBIT ≈A$220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003e3.2bn\u003c\/td\u003e\n\u003ctd\u003eResilient growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e2.1bn\u003c\/td\u003e\n\u003ctd\u003e+4.5% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64254998249821,"sku":"wesfarmers-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/wesfarmers-canvas-business-model.webp?v=1776785765","url":"https:\/\/4pmarketingmix.com\/products\/wesfarmers-business-model-canvas","provider":"4P Marketing Mix","version":"1.0","type":"link"}