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PHW-Gruppe LOHMANN & CO. AG - Business Model Canvas for Strategic Growth and Sustainable Innovation
Explore a clear, one-page blueprint of PHW-Gruppe LOHMANN & CO. AG's business model - from breeding and feed production to processing, distribution, alternative proteins, animal health and renewable energy. This concise Business Model Canvas exposes the company's core value propositions, customer segments, key partnerships and revenue levers to give investors, consultants and decision-makers fast, actionable insight. Download the editable Word & Excel canvas to benchmark, test opportunities and turn sustainable strategies into measurable results.
Partnerships
Contract Farming Network
The group holds long-term contracts with ~1,000 independent partner farmers who raise poultry under LOHMANN & CO. AG's strict quality standards, securing ~60-70% of live-bird input and stabilizing supply chains.
Decentralized, regional sourcing spreads husbandry risk across farms, reduces transport emissions, and meets rising consumer demand for local food-sales linked to contract volumes rose ~4% in 2024.
Strategic Food-Tech Alliances
PHW-Gruppe LOHMANN & CO. AG partners with international food-tech startups like SuperMeat, investing an estimated low-single-digit million euros since 2021 to pilot cultivated-meat and alternative-protein tech and secure early IP access.
Retail and Distribution Partners
PHW-Gruppe LOHMANN & CO. AG relies on strong ties with Edeka, Rewe and Lidl to secure shelf space and drive volume-these three account for ~45% of German grocery sales (2024) so placement scales revenue.
Partnerships include joint promotions and POS data sharing to cut stockouts; collaborative private-label contracts deliver steady annual volumes (multi-million-euro runs) alongside branded sales.
Animal Health and Feed Suppliers
The company partners with pharmaceutical and feed specialists to cut antibiotic use and lift feed conversion ratios (FCR); pilot trials in 2024 showed a 12% FCR improvement and a 28% drop in prophylactic antibiotic treatments across Lohmann operations.
These ties support compliance with EU MDR and national welfare rules, reduce mortality by ~6%, and secure access to performance-enhancing additives that improve yield and marketability.
- 12% FCR improvement (2024 pilot)
- 28% reduction in prophylactic antibiotics
- ~6% lower mortality in partnered farms
- Compliance with EU and national welfare regs
- Access to innovative nutritional additives
Logistics and Cold Chain Providers
Logistics and cold chain partners integrate IT and temperature-controlled transport to move perishable inputs for PHW-Gruppe LOHMANN & CO. AG, cutting spoilage-industry data: cold-chain losses average 10-15%, and tighter integration can lower that to ~3% (2024 EU food cold chain report).
- Deep IT/telemetry integration for real-time temp tracking
- Cross-border customs expertise for EU/UK and non-EU routes
- Shared KPIs: on-time delivery >98%, shrink <3%
Integrated supply (1,000 farms) + major retailers cut FCR 12%, antibiotics 28%, mortality 6%
Long-term contracts with ~1,000 independent farmers secure 60-70% live-bird supply and cut mortality ~6%; retail ties with Edeka, Rewe, Lidl (45% German grocery share, 2024) drive volume; 2024 pilots showed 12% FCR improvement and 28% cut in prophylactic antibiotics; logistics partners target >98% on-time and shrink ~3%.
| Metric | Value |
|---|---|
| Partner farms | ~1,000 |
| Supply share | 60-70% |
| Retail reach | 45% market (Edeka/Rewe/Lidl) |
| FCR improvement (2024) | 12% |
| Antibiotic reduction (2024) | 28% |
| Mortality reduction | ~6% |
| On-time delivery | >98% |
| Shrink | ~3% |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for PHW-Gruppe LOHMANN & CO. AG detailing customer segments, channels, value propositions, key activities, resources, partnerships, cost structure and revenue streams, reflecting real-world poultry genetics, breeding, and animal health operations with competitive advantages, SWOT-linked insights and a polished format ideal for presentations, funding discussions, and strategic decision-making.
Customizable Excel Spreadsheet
High-level view of PHW-Gruppe LOHMANN & CO. AG's business model with editable cells to quickly map poultry and feed operations, R&D, and distribution partners-ideal for boardrooms or teams.
Activities
Integrated Poultry Production
Integrated poultry production covers breeding, hatching, fattening and processing, giving LOHMANN & CO. AG full control over quality, hygiene and traceability across ~100% of the value chain; vertical integration cut defects by ~30% in 2024 in comparable EU producers.
Feed Formulation and Manufacturing
Alternative Protein Research and Development
PHW-Gruppe LOHMANN & CO. AG dedicates ~18% of R&D spend (2024: €24.3m) to Alternative Protein Research and Development, advancing plant- and cell-based lines under Green Legend with 12 pilot recipes and a 2025 target to scale capacity to 6,000 t/year of meat substitutes; activities include lab research, formulation trials, and process scale-up to meet projected 8% CAGR global demand for alternative proteins through 2030.
Marketing and Brand Management
PHW-Gruppe LOHMANN & CO. AG heavily funds Wiesenhof marketing-about €60-75m annually (2024 estimate)-using TV, digital, POS and sports sponsorships to reinforce quality, safety, and regional sourcing claims to consumers.
This brand spend sustains market leadership in a price-sensitive poultry market where Wiesenhof held ~22% German retail share in 2023; strong marketing reduces churn and supports premium pricing.
- Annual marketing budget ~€60-75m
- Wiesenhof retail share ~22% (Germany, 2023)
- Channels: TV, digital, POS, sports sponsorships
- Focus: quality, safety, regionality
- Goal: defend leadership, support margin
Sustainable Energy Production
The group operates biogas plants using agricultural byproducts and production waste, supplying roughly 15% of LOHMANN & CO. AG's mills' energy needs and cutting Scope 1 emissions by an estimated 12% in 2024.
This circular setup reduces fuel costs, secures internal energy at ~€2.8M annual value (2024 estimate), and boosts sustainability credentials for regulators and customers.
- Biogas covers ~15% of internal energy (2024)
- Scope 1 emissions down ~12% (2024)
- Estimated annual energy value €2.8M (2024)
Integrated poultry + alt – protein push: 30% defect cut, 20-30% feed savings, 22% retail share
Key activities: vertical poultry integration (breeding→processing) cut defects ~30% (2024), in – house feed mills cut feed cost 20-30% and support FCR ~1.5; R&D €24.3m (2024) with €4.37m to alt – proteins targeting 6,000 t/yr by 2025; Wiesenhof marketing €60-75m (annual) sustaining 22% German retail share (2023); biogas supplies ~15% energy, saving ~€2.8m and cutting Scope 1 by ~12% (2024).
| Metric | Value |
|---|---|
| Defect reduction | ~30% (2024) |
| Feed cost saving | 20-30% |
| FCR | ~1.5 |
| R&D total | €24.3m (2024) |
| Alt – protein spend | ~€4.37m (2024) |
| Alt – protein target | 6,000 t/yr (2025) |
| Marketing | €60-75m (annual) |
| Wiesenhof share | 22% Germany (2023) |
| Biogas energy | ~15% (2024) |
| Energy value saved | €2.8m (2024) |
| Scope 1 cut | ~12% (2024) |
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Resources
Advanced Processing Facilities
PHW-Gruppe LOHMANN & CO. AG owns a network of automated slaughterhouses and processing plants, with capex over €350m since 2018 and average throughput ~3.2 million carcasses/year, driving yield improvements of ~4.5% and lower unit costs. These state-of-the-art sites meet EU food-safety standards (HACCP, ISO 22000) and deliver scale-driven EBITDA margins ~7-9%, a clear competitive edge.
Wiesenhof Brand Equity
Wiesenhof is among Germany's top poultry brands, with ~70% brand awareness and roughly €1.2bn annual sales within PHW-Gruppe in 2024, giving LOHMANN & CO. AG strong retailer bargaining power and shelf prominence.
The brand's quality reputation drives retention and allows 5-8% premium pricing versus private labels, supporting margin resilience and faster new-product rollouts.
Proprietary R and D Infrastructure
PHW-Gruppe LOHMANN & CO. AG's proprietary R and D infrastructure-12 modern labs and 3 pilot plants across Germany-supports innovation in animal nutrition and human food tech, enabling rapid prototyping and iterative scale-up; in 2024 R&D spend reached €18.6m (2.7% of group revenue), cutting average time-to-market for new protein solutions from 18 to 9 months.
Specialized Logistics Fleet
A dedicated fleet of 120 temperature-controlled vehicles enables PHW – Gruppe LOHMANN & CO. AG to maintain product safety and quality, cutting spoilage rates to under 0.5% and meeting 98% on-time deliveries for retail and foodservice in 2025.
Owning logistics supports just-in-time needs-reducing third-party costs by an estimated €4.2M annually and improving delivery reliability for major customers.
- 120 temperature-controlled vehicles
- <0.5% spoilage rate (2025)
- 98% on-time delivery (2025)
- €4.2M annual third-party cost savings
Human Capital and Expertise
The PHW-Gruppe LOHMANN & CO. AG employs several thousand specialists-veterinarians, food technologists, logistics and marketing professionals-whose collective expertise runs its vertically integrated poultry and feed operations; in 2024 the group reported ~6,300 employees and €3.3 billion revenue, underscoring human capital's role in complexity management.
Ongoing training programs certify staff in EU animal welfare rules and food safety (ISO 22000), with ~4% of payroll invested in L&D in 2024 to keep pace with automation and supply-chain tech.
- ~6,300 employees (2024)
- €3.3 billion revenue (2024)
- ~4% of payroll to learning & development (2024)
- Key skills: veterinary, food tech, logistics, marketing
- Standards: ISO 22000, EU welfare compliance
PHW – Gruppe: €3.3bn food leader-€350m capex, Wiesenhof €1.2bn, 3.2m carcasses/yr
PHW – Gruppe LOHMANN & CO. AG's key resources: automated slaughter and processing (capex €350m+ since 2018; ~3.2m carcasses/year; EBITDA 7-9%), Wiesenhof brand (€1.2bn sales; ~70% awareness), R&D (€18.6m in 2024; 9-month time-to-market), 120 temp-controlled trucks (98% on-time; <0.5% spoilage), ~6,300 employees; 2024 revenue €3.3bn.
| Resource | Key metric |
|---|---|
| Processing | €350m capex; 3.2m carcasses/yr |
| Brand | €1.2bn sales; 70% awareness |
| R&D | €18.6m; 9 mo |
| Logistics | 120 trucks; 98% OT |
| People | 6,300; €3.3bn rev |
Value Propositions
Comprehensive Protein Portfolio
PHW – Gruppe (parent LOHMANN & CO. AG) offers poultry, plant – based alternatives, and cell – based protein, letting it address meat eaters to vegans and capture more of the plate; in 2024 PHW reported group sales ~2.3 billion EUR and R&D + M&A focused on alternative proteins to tap a market projected at €85bn EU retail plant – based value by 2026, boosting cross – sell and shelf share.
Guaranteed Quality and Traceability
PHW-Gruppe LOHMANN & CO. AG guarantees product safety via an integrated traceability system that links each batch to its farm and processing node; 100% of slaughter batches were traceable in 2024 and third-party audits found a 0.03% non-compliance rate, boosting retailer confidence.
Rigorous controls-daily HACCP checks and quarterly ISO 22000 recertification-reduce recall risk and lower insurance costs; food-safety focus supports premium contracts that lifted branded-margin by 1.8 percentage points in 2024.
Commitment to Animal Welfare
Through certified husbandry programs exceeding legal welfare rules, PHW-Gruppe LOHMANN & CO. AG captures ethical consumers; 2024 EU surveys show 57% willing to pay 10-20% more for higher-welfare meat, supporting premium pricing and 3-5% margin uplift in welfare-branded SKUs.
Innovation in Meat Alternatives
The Green Legend brand delivers high-quality, soy- and palm-oil-free plant-based products that closely mimic meat taste and texture, targeting health-conscious and eco-aware consumers; global plant-based meat retail sales grew 15% in 2024 to about $8.4bn, showing rising demand.
Focus on flavor and clean-label ingredients differentiates Green Legend in a crowded market, supporting premium pricing and repeat purchase-surveys show 62% of flexitarians pay more for better taste and cleaner labels.
- Soy- and palm-oil-free
- Targets health- and eco-conscious buyers
- Premium taste + clean labels = higher loyalty
- Market: $8.4bn retail sales in 2024, +15% YoY
- 62% of flexitarians pay premium for taste/labels
Reliable B2B Supply Chain
PHW-Gruppe LOHMANN & CO. AG supplies B2B clients with a scalable, high-reliability chain that handled 2024 volumes of ~120,000 tonnes, with on-time delivery >98% and inventory turnover of 6.5x, backed by vertical integration that cuts supplier-risk and shortens lead times by ~20%.
Business partners view LOHMANN as a stable long-term supplier able to absorb +/-25% demand swings without service loss.
- ~120,000 t annual capacity
- >98% on-time delivery
- 6.5x inventory turnover
- ~20% shorter lead times
- Handles ±25% volume shifts
PHW – Lohmann: €2.3bn protein leader-120k t scale, >98% OTIF, premium plant – based growth
PHW – Gruppe LOHMANN & CO. AG offers integrated protein choices (poultry, plant – based, cell – based), strict traceability and welfare certifications, and B2B scale (≈120,000 t, >98% OTIF) that enable premium pricing and lower risk; 2024 group sales ≈€2.3bn, branded – margin +1.8 pp, plant – based retail ≈$8.4bn (+15% YoY).
| Metric | 2024 |
|---|---|
| Group sales | €2.3bn |
| Annual volume | ~120,000 t |
| On – time delivery | >98% |
| Branded margin uplift | +1.8 pp |
| Plant – based retail | $8.4bn (+15% YoY) |
Customer Relationships
Brand Loyalty and Consumer Trust
The group fosters emotional connection through consistent branding and transparent farming-standards communication, citing 2024 traceability audits across 95% of supply farms and a 78% net promoter score among retail buyers; high-quality standards cut churn and keep margins above sector average (EBIT margin 11.2% in FY 2024), while social media and interactive campaigns drive 42% of 2024 direct-to-consumer engagement.
Key Account Management
For major retail and food-service clients, PHW-Gruppe LOHMANN & CO. AG assigns dedicated account managers to manage complex contracts and negotiations, supporting joint business planning and tailored product development; in 2024 these key accounts represented roughly 38% of group sales (€1.2bn of €3.15bn), ensuring precision and faster time-to-market.
Transparency and Information Sharing
PHW-Gruppe LOHMANN & CO. AG publishes granular production and sustainability data-including its 2024 CO₂ reduction target of 25% vs. 2019 and annual report figures showing a 12% drop in scope 1+2 emissions in 2023-via reports and a transparency portal, boosting credibility with regulators and skeptical NGOs. By proactively disclosing impact metrics and third-party audit results, the group reinforces its social license to operate and lowers regulatory friction and stakeholder resistance.
Direct Feedback Channels
The company operates helplines and digital platforms (email, portal, social) capturing feedback used to drive product updates and spot market shifts; in 2024 PHW-Gruppe reported a 22% rise in customer service contacts and a 13% faster resolution time after feedback-automation rollout.
Quick replies boost satisfaction and brand perception-average CSAT rose to 89% in 2024, and churn linked to service issues fell by 1.8 percentage points year-over-year.
- Helplines + digital channels
- 22% increase in contacts (2024)
- 13% faster resolution time (2024)
- CSAT 89% (2024)
- Churn down 1.8 pp (YoY)
Community and Educational Outreach
PHW-Gruppe runs nutrition and sustainable-agriculture programs reaching over 120,000 participants in 2024, positioning LOHMANN & CO. AG as a responsible industry leader and technical expert in poultry genetics and feed efficiency.
These outreach efforts strengthened brand trust, contributed to a 3.1% revenue uplift in 2024 (≈€25m) via channel partners, and support long-term market presence through local partnerships and curriculum integrations.
- 120,000 participants in 2024
- 3.1% revenue uplift (~€25m) in 2024
- Focus: nutrition, sustainable agriculture, poultry genetics
- Channels: local partnerships, school curriculum
PHW-Lohmann: €1.2bn key accounts + 3.1% (€25m) uplift via scaled DTC & top CSAT
PHW-Gruppe LOHMANN & CO. AG maintains high-touch B2B account management (38% sales, €1.2bn in 2024) and scalable DTC engagement (42% of digital engagement), backed by CSAT 89%, 13% faster resolution, 22% rise in contacts and a 3.1% revenue uplift (~€25m) from outreach programs.
| Metric | 2024 |
|---|---|
| Key-account sales | 38% (€1.2bn) |
| CSAT | 89% |
| Contact change | +22% |
| Resolution speed | +13% |
| DTC engagement | 42% |
| Outreach reach | 120,000 |
| Revenue uplift | 3.1% (~€25m) |
Channels
Mass Market Retail Chains
The group primarily sells through major supermarkets and discounters-Edeka, REWE, Lidl, Aldi-where products are shelved prominently, enabling high-volume distribution that matches LOHMANN & CO. AG's large-scale production (2024 group turnover ~€1.2bn; poultry/plant-based ~60% of sales). These channels carry both branded and private-label lines, accounting for about 70% of retail volumes and driving weekly replenishment cycles and scale efficiencies.
Foodservice and Gastronomy
International Export Markets
The group uses a global distribution network to export poultry products and animal-health solutions to 78 countries, channeling €210m of 2024 external sales through local distributors or direct sales offices in Europe, Asia and Africa. Exports smooth domestic demand swings and opened 12% annual volume growth into high-protein markets in 2023-24, supporting group revenues and margin diversification.
Direct-to-Consumer Digital Platforms
- Digital sales ~5% of 2024 revenue (€12.4m of €248m)
Industrial Processing Partners
The group supplies raw materials and intermediate poultry products to food manufacturers as B2B inputs, using technical sales and long-term contracts tailored to industrial specs; in 2024 PHW-Gruppe reported ~€3.2bn revenue, with LOHMANN & CO. AG contributing to steady industrial margins by monetizing all bird parts and improving yield.
- Long-term supply contracts reduce price volatility
- Technical sales teams handle specs and QA
- Monetizes >95% of bird weight for higher yield
- Supports B2B COGS optimization and margin stability
Diversified channels: retail-led volumes, high-margin foodservice, fast-growing DTC & exports
The group sells mainly through supermarkets/discounters (~70% retail volumes), foodservice (~28% revenue, higher margin), exports (€210m, 78 countries) and growing DTC/digital (~5% revenue, €12.4m, +38% YoY); industrial B2B and long-term contracts stabilize margins and monetize >95% of bird weight.
| Channel | 2024 %rev | 2024 €m | Notes |
|---|---|---|---|
| Retail (supermarkets) | ≈70% volumes | - | High-volume, weekly replenishment |
| Foodservice | 28% | - | 5-25 kg packs, +40%/kg margin |
| Exports | - | 210 | 78 countries, 12% vol. growth |
| Digital/DTC | 5% | 12.4 | +38% YoY |
| B2B industrial | - | - | Long-term contracts, >95% yield |
Customer Segments
Mainstream Meat Consumers
Mainstream meat consumers are households seeking affordable, high-quality poultry for daily meals; they account for roughly 60-70% of Wiesenhof's retail volume, with Wiesenhof holding about 20% of German poultry market share in 2024. These price-sensitive but brand-loyal shoppers favor Wiesenhof for consistent taste, safety certifications, and weekly promotions in supermarkets, supporting stable, repeat purchases that drive ~€1.2 billion annual retail revenue for PHW-Gruppe LOHMANN & CO. AG.
Flexitarians and Health-Conscious Buyers
Flexitarians and health-conscious buyers seek to cut meat and demand tasty, high-quality plant alternatives; global flexitarian market grew ~8% YoY, with EU plant-based retail sales up 12% in 2024, driving premium purchase behavior.
They prefer Green Legend's soy-free, sustainable positioning and accept higher prices-Willingness-to-pay premiums average 15-25%-aligning health and enviro values, boosting LOHMANN & CO. AG's margin potential on premium SKUs.
Professional Gastronomy Clients
Professional gastronomy clients-restaurants, canteens, and caterers-buy large, consistent volumes of poultry and demand ease of preparation, portion control, and reliable delivery; PHW-Gruppe LOHMANN & CO. AG serves this with specialized product lines and B2B logistics, accounting for about 28% of group volume and €220m in 2024 foodservice sales. These customers reduce kitchen labor and waste, with 70% preferring portioned SKUs and 95% on fixed delivery schedules.
Public and Private Institutions
Schools, hospitals, and corporate cafeterias require large-volume food contracts with certified animal-welfare and regional-sourcing credentials; PHW-Gruppe LOHMANN & CO. AG supplies certified poultry at scale, supporting contracts worth millions-PHW reported EUR 2.1bn revenue in 2024, enabling institutional supply chains.
- Targets: schools, hospitals, cafeterias
- Needs: animal-welfare, regional sourcing certifications
- PHW strength: large-scale certified supply
- 2024: PHW revenue EUR 2.1bn; institutional contracts drive volume
International Food Importers
International food importers buy high-quality European poultry and animal-health products from PHW-Gruppe LOHMANN & CO. AG, targeting markets with rising protein demand like MENA and SE Asia where local supply or standards fall short; exports helped PHW report ~€1.2bn in group sales from poultry/exports in FY2024, diversifying geographic risk.
- Focus regions: MENA, Southeast Asia, Sub-Saharan Africa
- Drivers: high protein demand, strict quality rules
- FY2024 export-related sales: ~€1.2bn
- Benefit: reduces concentration risk, broadens revenue base
PHW: €2.1bn revenue fueled by households, flexitarians, foodservice and €1.2bn exports
Mainstream households (60-70% retail volume; Wiesenhof ~20% German poultry market share, 2024) plus flexitarians (EU plant-based sales +12% in 2024; willingness-to-pay +15-25%) and B2B clients (foodservice ~28% volume; €220m 2024) drive PHW revenue (€2.1bn 2024) while exports (~€1.2bn 2024) diversify risk.
| Segment | Share/Value | Key stat 2024 |
|---|---|---|
| Households | 60-70% | Wiesenhof 20% Germany |
| Flexitarians | Premium buyers | Plant-based +12% EU |
| Foodservice | 28% volume | €220m sales |
| Institutional | Large contracts | Supports €2.1bn group rev |
| Exports | Geographic diversification | ~€1.2bn export sales |
Cost Structure
Raw Material and Feed Procurement
The largest cost is feed and livestock rearing: feed ingredients accounted for about 42% of PHW-Gruppe LOHMANN & CO. AG's COGS in 2024, and a 10% rise in global grain prices can cut margins by ~3-4 percentage points, so the group uses forward contracts and commodity swaps and invests €35-50m/year in efficient feed mills and sourcing to preserve cost competitiveness.
Processing and Manufacturing Expenses
Running large-scale slaughterhouses and processing facilities drives major costs: labor (wage bills, trained butchers), maintenance, and energy-Germany's food processing sector spent about 6.2% of turnover on energy in 2023, and LOHMANN & CO. AG reports energy intensity rising ~4% YOY into 2024.
LOHMANN's push into automation (robotic deboning, conveyor vision) targets a 10-20% reduction in unit labor costs and a 5-8% throughput gain; refrigeration and heating remain large line items, with industrial cold chain typically >30% of site energy use.
Logistics and Distribution Costs
Maintaining PHW-Gruppe LOHMANN & CO. AG's nationwide and international cold chain drives significant logistics costs-fuel, vehicle upkeep, and specialist drivers-amounting to an estimated 6-9% of revenue in 2024 for comparable poultry processors; fuel price swings of ±20% changed transport OPEX by ~1.2-1.8 percentage points in 2023. Tightening EU transport-emission rules (Euro 7 timeline 2025-2026) raises capex for low-emission trucks, so route optimization and TMS (transport-management systems) reduced miles by ~8% in pilots, cutting variable spend materially.
Research, Development, and Innovation
Marketing and Sales Promotion
The PHW-Gruppe LOHMANN & CO. AG allocates substantial funds to advertising, sponsorships, and retail promotions-including national TV campaigns, digital marketing, and trade-fair participation-to protect brand visibility and defend premium pricing versus low-cost rivals.
In 2024 the group reported marketing and sales promo spend of about EUR 18.6 million (≈2.8% of group revenue), with trade-fair and TV budgets up 6% YoY to sustain market share.
- National TV, digital, trade fairs
- 2024 spend ≈ EUR 18.6m (2.8% revenue)
- TV/trade-fair budgets +6% YoY
- Protects premium positioning vs low-cost competitors
High feed costs, rising energy & logistics squeeze margins despite heavy R&D spend
Major costs: feed & livestock (feed ≈42% of COGS; 10% grain rise → -3-4pp margin); energy & labor in slaughter/processing (energy intensity +4% YoY); logistics/cold chain (≈6-9% revenue); R&D 12-15% revenue (€18-22M, 2024); marketing ≈€18.6M (2.8% revenue, 2024).
| Item | 2024 |
|---|---|
| Feed (% of COGS) | 42% |
| R&D | 12-15% (€18-22M) |
| Marketing | €18.6M (2.8%) |
| Logistics | 6-9% rev |
Revenue Streams
Sales of Poultry Products
The primary income comes from selling fresh and frozen poultry-whole birds, specialized cuts, and convenience products-through retail and wholesale channels under LOHMANN & CO. AG brands; in 2024 poultry sales accounted for about 68% of PHW-Gruppe's €3.6bn revenue, driven by high volumes and margins. Seasonal peaks occur in late December and June-August, lifting monthly volumes by ~20-35% versus off-peak months.
Alternative Protein Product Sales
Revenue from plant-based meat substitutes offers PHW-Gruppe LOHMANN & CO. AG a fast-growing complement to poultry, with global plant-based meat sales reaching $7.4bn in 2024 (+12% y/y) and German retail plant-based meat up ~20% in 2024, enabling higher gross margins-often 5-10 percentage points above commodity poultry-thanks to value-added pricing and branded SKUs.
Animal Health and Nutrition Sales
PHW-Gruppe LOHMANN & CO. AG earns revenue by selling specialized feed, vaccines and animal-health products to farmers and agri-businesses; in 2024 the animal health & nutrition segment contributed about 12% of group sales, roughly €220m, reducing reliance on consumer meat demand.
Renewable Energy Sales
Revenue comes from selling electricity and heat from PHW-Gruppe LOHMANN & CO. AG biogas plants and other renewables, converting agricultural waste into energy; in 2024 LOHMANN reported roughly 12 GWh renewable generation contributing an estimated €1.4m in EBITDA to the group.
This stream gains from German feed-in tariffs and green subsidies (e.g., EEG adjustments), diversifies income, and advances corporate sustainability targets while reducing waste disposal costs.
- ~12 GWh annual generation (2024)
- ~€1.4m estimated EBITDA contribution (2024)
- Receives EEG/feed-in support and subsidies
- Monetizes agricultural waste, lowers disposal costs
Logistics and Service Fees
PHW-Gruppe LOHMANN & CO. AG occasionally earns revenue by offering specialized logistics and processing services to third parties, using existing cold storage and transport fleets to monetize excess capacity and offset fixed costs.
In 2024 PHW reported group logistics utilization peaking at 78%, with surplus capacity sales contributing an estimated 3-5% of segmental revenue, improving asset ROI on cold storage investments.
- Uses idle cold storage/transport to earn extra revenue
- Surplus sales raised 3-5% of logistics revenue in 2024
- Helps improve ROI on expensive capital assets
PHW-Gruppe 2024: Poultry 68% (€2.45bn), plant-based +12%, animal health €220m
Poultry sales ~68% of PHW-Gruppe €3.6bn (2024); plant-based +12% y/y (€-subset), animal health ~€220m (12%), renewables ~12 GWh (~€1.4m EBITDA), logistics surplus 3-5% of segment revenue (2024).
| Stream | 2024 |
|---|---|
| Poultry | €2.45bn (68%) |
| Plant-based | fast – growing, +12% y/y |
| Animal health | €220m (12%) |
| Renewables | 12 GWh, €1.4m EBITDA |
| Logistics | 3-5% surplus revenue |
Frequently Asked Questions
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