{"product_id":"outbrain-marketing-mix","title":"Outbrain Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock a High-Impact 4Ps Strategy for Outbrain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSee how Outbrain's products, pricing, distribution and promotion combine to boost audience engagement and publisher revenue. This preview pinpoints strengths, gaps, and growth opportunities. Access the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with real-world data, clear recommendations, and benchmarking tools to scale performance. Save time, sharpen your strategy, and accelerate results-get the complete analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain Onyx Branding Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLaunched in 2023, Outbrain Onyx Branding Platform targets high-impact video and display, delivering 50-70% higher viewability and 30% longer attention times versus standard native placements, per Outbrain Q4 2024 data.\u003c\/p\u003e\n\u003cp\u003eOnyx uses contextual signals and proprietary attention metrics to place ads in brand-safe, premium environments, reducing invalid traffic and viewability issues by ~25% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe product shifts Outbrain toward awareness-led solutions, accounting for ~18% of platform revenue in 2024 as advertisers allocate budgets away from pure click-based buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmartlogic Recommendation Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmartlogic Recommendation Engine uses AI to adjust feed layout and content per user and publisher goals, improving CTR and session time; Outbrain reported a 12% uplift in CTR and 8% higher dwell time for publishers in 2024 A\/B tests.\u003c\/p\u003e\n\u003cp\u003eIt optimizes for outcomes-CTR, video views, subscriptions-in real time, shifting bids and creatives; internal 2024 metrics show a 15% increase in video starts and 10% higher subscription conversions when optimized for those KPIs.\u003c\/p\u003e\n\u003cp\u003eBy automating ad unit UI\/UX, Smartlogic reduces manual ops and boosts partner revenue; Outbrain noted a 9% average RPM (revenue per mille) lift across premium publishers in 2024 after rollout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKeystone Publisher Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeystone Publisher Optimization is a platform that lets publishers manage digital real estate and revenue mix-ads, subscriptions, affiliates-using reader lifetime value (LTV) modeling; Outbrain reports publishers using Keystone saw average RPM gains of 18% and subscription conversion lift of 12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConversion Bid Strategy Toolset\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain's Conversion Bid Strategy Toolset uses ML to auto-adjust bids toward post-click outcomes (purchases, sign-ups), targeting CPA and lifting conversion rates; pilots in 2024 showed a 28% lower CPA and 15% higher ROAS for retail clients versus manual bidding.\u003c\/p\u003e\n\u003cp\u003eThe system predicts high-intent users across the open web, scaling measurable ROI for performance marketers and managing bids in real time to hit CPA targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMachine learning predicts converters\u003c\/li\u003e\n\u003cli\u003eReal-time bid adjustments to target CPA\u003c\/li\u003e\n\u003cli\u003e2024 pilot: -28% CPA, +15% ROAS\u003c\/li\u003e\n\u003cli\u003eScales across open web placements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNative Video and Social Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain Extended repurposes brands' social and video assets for the open web, placing native-format clips inside editorial feeds as non-disruptive alternatives to pre-roll and banners.\u003c\/p\u003e\n\u003cp\u003eThis integration bridges social spend and discovery; Outbrain reported native video view-through rates up to 45% and promoted 2024 publisher reach of 1.3 billion monthly uniques, improving cross-channel ROI.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRepurposes social video for open web\u003c\/li\u003e\n\u003cli\u003eFits editorial feeds, non-disruptive\u003c\/li\u003e\n\u003cli\u003eUp to 45% view-through rates (native video)\u003c\/li\u003e\n\u003cli\u003e1.3B monthly uniques reach (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain Q4 2024: Product Mix Boosts Viewability, Engagement \u0026amp; ROI Across Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain's product suite (Onyx, Smartlogic, Keystone, Conversion Bids, Extended) shifted mix toward awareness and measurable outcomes: Onyx drove 50-70% higher viewability and 30% longer attention (Q4 2024); Smartlogic: +12% CTR, +8% dwell; Keystone: +18% RPM, +12% subs; Conversion pilots: -28% CPA, +15% ROAS; Extended: up to 45% VTR, 1.3B monthly reach (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnyx\u003c\/td\u003e\n\u003ctd\u003eViewability\/attention\u003c\/td\u003e\n\u003ctd\u003e+50-70% \/ +30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartlogic\u003c\/td\u003e\n\u003ctd\u003eCTR\/dwell\u003c\/td\u003e\n\u003ctd\u003e+12% \/ +8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKeystone\u003c\/td\u003e\n\u003ctd\u003eRPM\/subs\u003c\/td\u003e\n\u003ctd\u003e+18% \/ +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion\u003c\/td\u003e\n\u003ctd\u003eCPA\/ROAS\u003c\/td\u003e\n\u003ctd\u003e-28% \/ +15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExtended\u003c\/td\u003e\n\u003ctd\u003eVTR\/reach\u003c\/td\u003e\n\u003ctd\u003eup to 45% \/ 1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Outbrain's Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Outbrain's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Global Publisher Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain's place rests on exclusive ties with high-authority publishers-CNN, MSN, Sky News-reaching 1.2 billion monthly unique users as of Q4 2025 and serving ~12 billion recommendations per month.\u003c\/p\u003e\n\u003cp\u003eBy embedding widgets on premium news and lifestyle sites, Outbrain delivers ads in trusted editorial contexts, driving average viewability rates ~68% and a 20-40% higher CTR versus open-web placements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain DSP and Programmatic Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain offers a self‑service Demand‑Side Platform (DSP) that centralizes native ad campaign management across its publisher network, handling targeting, creative, and reporting; in 2024 Outbrain reported programmatic revenue of $350M, ~45% of total revenue.\u003c\/p\u003e\n\u003cp\u003eThe platform also integrates with major third‑party DSPs via real‑time bidding (RTB), letting programmatic buyers tap Outbrain inventory within automated workflows; this dual direct+programmatic access raised fill rates and CPM efficiency by ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App and OEM Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain extends recommendations into mobile apps and OEM partnerships, placing feeds on Android minus-one screens and OEM news panels, reaching over 250 million monthly active mobile users as of 2025 and driving ~35% of native traffic outside browsers. These integrations boost session depth-average session time on OEM feeds is ~4.2 minutes-and increase advertiser ROI by lowering CPMs vs web by roughly 18%, embedding Outbrain in daily phone routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Regional Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain keeps offices in New York, London, Tel Aviv and Tokyo to offer localized support; in 2025 these markets accounted for roughly 60% of its programmatic revenue, improving regional CPMs by ~18% vs. global averages.\u003c\/p\u003e\n\u003cp\u003eLocal teams manage publisher relationships and supply market-specific insights to global brands, handling compliance like GDPR and Japan's APPI and adapting creative to cultural norms.\u003c\/p\u003e\n\u003cp\u003eHaving in‑market staff lets Outbrain tailor distribution per territory, reducing campaign setup time by about 22% and improving CTRs on localized placements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMajor hubs: New York, London, Tel Aviv, Tokyo\u003c\/li\u003e\n\u003cli\u003e~60% programmatic revenue (2025)\u003c\/li\u003e\n\u003cli\u003eRegional CPMs +18% vs. global\u003c\/li\u003e\n\u003cli\u003eSetup time -22%; higher CTRs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Advertiser Dashboard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe self-service advertiser dashboard is a web portal letting smbs upload creatives set budgets and target audiences without sales reps giving direct access to outbrain premium publisher inventory.\u003e\u003cpin outbrain reported of new advertisers onboarding via self-serve lowering cpa by year-over-year and expanding smb spend mix to ad revenue.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeb portal access for SMBs\u003c\/li\u003e\n\u003cli\u003eUpload creatives, set budget, target audience\u003c\/li\u003e\n\u003cli\u003eNo sales rep required-democratizes premium inventory\u003c\/li\u003e\n\u003cli\u003e60% new-advertiser self-serve; SMBs = 35% ad revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: 1.2B MAUs, $350M programmatic, 250M mobile, SMBs 35% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain places content via exclusive publisher partnerships (CNN, MSN, Sky) reaching 1.2B monthly users and ~12B recommendations; programmatic revenue was $350M (2024), ~45% of total. Mobile\/OEM feeds hit 250M MAUs (2025), 35% of native traffic; self‑serve drove 60% new advertiser onboarding, SMBs = 35% ad revenue. Local hubs (NY, London, Tel Aviv, Tokyo) cut setup time -22% and lift regional CPMs +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users\u003c\/td\u003e\n\u003ctd\u003e1.2B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecommendations\/month\u003c\/td\u003e\n\u003ctd\u003e12B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic revenue\u003c\/td\u003e\n\u003ctd\u003e$350M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MAUs\u003c\/td\u003e\n\u003ctd\u003e250M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf‑serve new advertisers\u003c\/td\u003e\n\u003ctd\u003e60% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB ad revenue\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSetup time\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional CPMs\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOutbrain 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Outbrain 4P's Marketing Mix document you'll receive instantly after purchase-fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact same editable, high-quality analysis included with your order, not a sample or demo.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: this is the final version you'll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThought Leadership and Industry Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain publishes whitepapers, annual State of Native reports, and consumer studies-its 2024 State of Native showed a 27% year‑over‑year rise in time‑on‑page for native placements-using this data to draw B2B buyers seeking evidence-based insights; these reports drive lead gen and support sales pitches, with content marketing cited as a top conversion channel in Outbrain's investor materials where native ads accounted for ~38% of publisher revenue in 2023, so the research both builds trust and frames the platform as essential for modern marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCase Studies and Success Stories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain pushes its value proposition via detailed case studies showing measurable ROI-for example a 2024 case with Unilever reporting a 32% drop in cost-per-acquisition and a 23% lift in brand awareness across the Outbrain network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePresence at Major Industry Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain appears regularly at Cannes Lions, Advertising Week, and DMEXCO, using keynotes and product launches to target agency and brand execs who control ~70% of global ad spend; in 2024 Outbrain reported $483M revenue, and event-driven deals contributed an estimated 8-12% of annual new-business bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Content Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain practices what it preaches by using its recommendation engine to promote blog posts and webinars, driving qualified leads-its 2024 case study showed a 28% lift in engagement and a 12% higher MQL-to-SQL conversion versus paid search.\u003c\/p\u003e\n\u003cp\u003eContent targets marketing pros with problem-solving pieces on ad fatigue and improving ROAS, citing median webinar attendance of 220 and post-event pipeline contribution of $350K in 2024.\u003c\/p\u003e\n\u003cp\u003eThis demonstrate-by-doing strategy accelerates the B2B funnel: awareness to consideration to pilot, shortening sales cycles by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses own tech: +28% engagement (2024)\u003c\/li\u003e\n\u003cli\u003eTargets pain points: ad fatigue, ROAS\u003c\/li\u003e\n\u003cli\u003eMedian webinar attendees: 220 (2024)\u003c\/li\u003e\n\u003cli\u003ePost-event pipeline: $350K (2024)\u003c\/li\u003e\n\u003cli\u003eSales cycle shortened ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebinars and Virtual Training Sessions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain runs regular webinars and virtual training for agency partners and independent advertisers, featuring product experts who demo new tools like Onyx and automated bidding to boost adoption.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these sessions correlate with a reported 12% lower churn among trained accounts and a 9% higher average monthly spend, supporting retention and revenue growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegular webinars increase feature adoption\u003c\/li\u003e\n\u003cli\u003eExperts demo Onyx and auto-bidding\u003c\/li\u003e\n\u003cli\u003eTrained accounts: -12% churn\u003c\/li\u003e\n\u003cli\u003eTrained accounts: +9% average spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: Data-led content + events fuel $483M 2024, cut sales cycles 18% \u0026amp; lift retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain leans on data-driven content (2024 State of Native: +27% time-on-page) and case studies (Unilever 2024: -32% CPA, +23% brand lift) to drive B2B leads; events (Cannes, DMEXCO) and product demos shorten sales cycles ~18% and helped reach $483M revenue in 2024. Trained accounts show -12% churn and +9% spend (2025); webinars median attendance 220, post-event pipeline $350K.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$483M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-on-page lift (State of Native 2024)\u003c\/td\u003e\n\u003ctd\u003e+27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnilever case\u003c\/td\u003e\n\u003ctd\u003e-32% CPA, +23% brand lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebinar median attendance (2024)\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePost-event pipeline (2024)\u003c\/td\u003e\n\u003ctd\u003e$350K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrained accounts (2025)\u003c\/td\u003e\n\u003ctd\u003e-12% churn, +9% spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales cycle impact\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Click (CPC) Pricing Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain uses a cost-per-click (CPC) model: advertisers pay only when a user clicks, aligning spend with engagement and lowering upfront risk for performance marketers.\u003c\/p\u003e\n\u003cp\u003eAdvertisers set CPC bids that enter a real-time auction for placement; median CPCs in native networks ranged $0.10-$1.20 in 2024, with Outbrain often reported near $0.30-$0.60 depending on category and geo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Thousand Impressions (vCPM)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith Onyx, Outbrain added viewable CPM (vCPM) pricing for brand campaigns, letting advertisers pay for visible impressions-paid only when ads meet MRC viewability (usually 50% for 1s display, 2s video). In 2025 Outbrain reported Onyx-driving vCPM demand up 28% YoY and average vCPM rates of $6-$12 for premium video placements, attracting brand buyers focused on reach and frequency rather than clicks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic Auction-Based Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain uses a dynamic auction where price is set in real time by bids plus content quality (CTR); in 2024 average CPCs ranged $0.08-$0.35 depending on category and region, so Ad Rank blends bid and CTR to place ads.\u003c\/p\u003e\n\u003cp\u003eThe Ad Rank system favors ads with higher CTR and bids, delivering top placements on publisher sites and driving a median viewability uplift of ~18% versus non-optimized buys in 2023.\u003c\/p\u003e\n\u003cp\u003eThis auction creates market-driven inventory prices and nudges advertisers to improve creative quality-campaigns that raised CTR by 20% cut effective CPM by roughly 12% in recent tests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMinimum Spend and Budget Flexibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain supports low daily minimums (often under $10\/day), letting startups and SMBs run native ads affordably while scaling.\u003c\/p\u003e\n\u003cp\u003eFor enterprises, Outbrain offers custom pricing and dedicated account teams for clients spending six-figure monthly budgets; in 2024 it reported programmatic revenue concentration from large advertisers growing ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThat tiered pricing lets spend scale smoothly from single-digit daily buys to bespoke enterprise deals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow entry: \u0026lt; $10\/day common\u003c\/li\u003e\n\u003cli\u003eEnterprise: custom rates, dedicated AMs\u003c\/li\u003e\n\u003cli\u003e2024 trend: large-advertiser revenue +12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublisher Revenue Share Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpon the supply side outbrain price is revenue share paid to publishers typically a percentage of gross ad from recommendation widgets industry reports show splits commonly range with retaining as\u003e\n\u003cpsome top-tier publishers receive guaranteed minimums or multi-year deals public filings and market analyses note six-figure annual for major partners in to secure exclusivity.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eRevenue-share model: percent of gross ad revenue (40-70% to publishers)\u003c\/li\u003e\n\u003cli\u003eOutbrain take: typically 30-60%\u003c\/li\u003e\n\u003cli\u003eGuaranteed minimums: six-figure annuals for top publishers (2023-2024)\u003c\/li\u003e\n\u003cli\u003eMulti-year exclusivity used to lock premium inventory\u003c\/li\u003e\n\n\u003c\/psome\u003e\u003c\/pon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain pricing: $0.30-$0.60 CPC, Onyx vCPM $6-$12 - SMBs from \u0026lt;$10\/day, publishers 40-70%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain prices primarily via CPC (advertisers pay per click) with median CPCs ~ $0.30-$0.60 in 2024; Onyx added vCPM for brand buys (2025 avg $6-$12). Low entry (\u0026lt;$10\/day) supports SMBs, while enterprise clients get custom deals; large-advertiser revenue rose ~12% YoY in 2024. Publishers receive ~40-70% revenue share; Outbrain retains ~30-60% with six-figure minimums for top partners.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian CPC\u003c\/td\u003e\n\u003ctd\u003e$0.30-$0.60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003evCPM (Onyx)\u003c\/td\u003e\n\u003ctd\u003e$6-$12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB min daily\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;$10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher share\u003c\/td\u003e\n\u003ctd\u003e40-70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutbrain take\u003c\/td\u003e\n\u003ctd\u003e30-60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64247706517853,"sku":"outbrain-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/outbrain-marketing-mix.webp?v=1776775975","url":"https:\/\/4pmarketingmix.com\/products\/outbrain-marketing-mix","provider":"4P Marketing Mix","version":"1.0","type":"link"}