{"product_id":"outbrain-business-model-canvas","title":"Outbrain Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain Decoded: The Business Model Canvas Powering Scalable, Publisher-Friendly Native Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDive into Outbrain's Business Model Canvas to reveal its core value propositions, customer segments, partner ecosystem, and revenue mechanics-see how it helps publishers monetize content and advertisers reach relevant audiences with non-disruptive recommendations, and scroll down to uncover the strategic levers behind its growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Global Media Publishers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain holds long-term, often exclusive deals with top publishers such as CNN, MSN, and Sky News, securing premium inventory that hosted ~60% of its publisher-revenue in 2024 and helped drive $540m revenue in FY2024; these publisher sites supply the digital real estate for Outbrain's recommendation widgets, ensuring steady premium traffic that attracts advertisers willing to pay higher CPMs for brand-safe, high-engagement placements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTeads Strategic Video Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing merger activity into 2025, Outbrain's Teads partnership now anchors its video push, combining Outbrain's native discovery with Teads' outstream reach of ~2.2 billion monthly uniques, driving combined video ad revenue growth-management reported a 28% year-over-year increase in video bookings in 2024, positioning the alliance to better compete with social walled gardens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand Side Platforms and Programmatic Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain integrates with major DSPs and SSPs to enable programmatic, real-time bidding on its native inventory, boosting placement efficiency and raising fill rates-programmatic now accounted for about 45% of Outbrain's ad revenue in 2024, per company disclosures. By tapping the wider programmatic ecosystem, Outbrain accesses global ad budgets-its platform served roughly 260 billion monthly recommendations in 2024, expanding demand diversity and CPM yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Data Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain partners with AWS and Google Cloud to host its machine-learning stack and global data centers, supporting low-latency, high-availability delivery for roughly 10 billion monthly recommendations (2025 estimate) and peak throughput in the millions of requests per second.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScalable compute: EC2\/GKE clusters\u003c\/li\u003e\n\u003cli\u003eGlobal edge: multi-region data centers\u003c\/li\u003e\n\u003cli\u003eResilience: SLAs for \u0026lt;99.9% uptime\u003c\/li\u003e\n\u003cli\u003eCost: cloud spend a significant portion of OpEx (company reports 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Safety and Verification Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with third-party verification firms like Integral Ad Science (IAS) and DoubleVerify provide independent audits and tools that ensure Outbrain displays ads in brand-safe environments and to real humans; IAS and DoubleVerify reported combined coverage of \u0026gt;95% of premium inventory in 2024, which helps reduce ad fraud and viewability disputes.\u003c\/p\u003e\n\u003cp\u003eThis collaboration is key to attracting enterprise clients-Outbrain cites enterprise retention uplift of ~12% when verified placements are used, supporting higher CPMs and revenue transparency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIndependent audits: IAS, DoubleVerify\u003c\/li\u003e\n\u003cli\u003eCoverage: \u0026gt;95% premium inventory (2024)\u003c\/li\u003e\n\u003cli\u003eRetention uplift: ~12% with verification\u003c\/li\u003e\n\u003cli\u003eOutcome: higher CPMs, lower fraud\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain fuels $540M FY24 with premium publisher deals, 2.2B video reach and 45% programmatic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain secures premium publisher deals (CNN, MSN, Sky) that drove ~60% of publisher revenue and helped reach $540m in FY2024; Teads tie-up expanded video to ~2.2B monthly uniques and supported a 28% YoY video bookings rise in 2024; programmatic (45% of ad rev, 2024) and verification (IAS\/DoubleVerify \u0026gt;95% coverage) boost CPMs and retention (~12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY Revenue\u003c\/td\u003e\n\u003ctd\u003e$540m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher rev share\u003c\/td\u003e\n\u003ctd\u003e~60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic\u003c\/td\u003e\n\u003ctd\u003e45% rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVideo reach\u003c\/td\u003e\n\u003ctd\u003e2.2B monthly (Teads)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVerification coverage\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Outbrain outlining its nine core blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-aligned with its content recommendation and advertising platform strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Outbrain's business model with editable cells to quickly pinpoint revenue streams, publisher and advertiser value propositions, and cost drivers-ideal for team collaboration, fast executive summaries, and side-by-side competitor comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlgorithm Development and AI Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEngineers continuously refine Outbrain's proprietary ML algorithms that power the Interest Graph, using real‑time user behavior, context, and historical performance to boost recommendation relevance; in 2024 Outbrain reported a 12% year‑over‑year CTR lift from model improvements and processed ~1.5 billion daily recommendation events. This ongoing optimization sustains high CTRs and publisher RPMs while improving advertiser ROI, keeping platform engagement and revenue growth on track.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublisher Network Onboarding and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain recruits and integrates publishers, handling widget implementation and offering 24\/7 technical support, A\/B testing, and performance dashboards; as of 2025 the network spans ~65,000 domains globally, driving roughly $600M ARR for the company's native ad platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Global Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain runs aggressive sales targeting brand marketers, performance advertisers, and agencies; its global sales force and 2024 ad revenue of $397M drove demand for publisher inventory. \u003c\/p\u003e\n\u003cp\u003eDedicated account managers onboard clients, set up campaigns, optimize creatives, and hit KPIs-Outbrain reported a 28% YoY increase in active advertisers in 2024, making sales\/GAM the primary demand engine. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Privacy and Regulatory Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain spends material engineering and legal resources to keep data collection compliant with GDPR, CCPA and emerging laws; in 2024 it reported compliance-related R\u0026amp;D and legal costs representing ~3-4% of operating expenses (~$15-$20M estimated) to build privacy-safe tracking and consent frameworks across 55+ markets.\u003c\/p\u003e\n\u003cp\u003eStaying ahead of rules reduces legal risk, preserves access to publisher and advertiser markets, and supports product continuity through cookieless IDs and server-side consent management.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivacy spend: est. $15-$20M (3-4% opex, 2024)\u003c\/li\u003e\n\u003cli\u003eMarkets managed: 55+ countries\u003c\/li\u003e\n\u003cli\u003eKey controls: cookieless IDs, server-side consent\u003c\/li\u003e\n\u003cli\u003ePrimary regs: GDPR, CCPA, evolving ePrivacy rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Feature Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain invests in new ad formats and tools-interactive video, smartfeed layouts, and advanced targeting-to refresh native ads and fight ad fatigue; in 2024 Outbrain reported product-led revenue growth with native CPMs up ~8% year-over-year, driven by higher engagement rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInteractive video pilots increased CTRs by ~25% in 2024\u003c\/li\u003e\n\u003cli\u003eSmartfeed layouts lifted session time 12% for publishers\u003c\/li\u003e\n\u003cli\u003eAdvanced targeting grew advertiser retention to ~68% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale \u0026amp; efficiency: 1.5B daily events, $600M ARR, +12% CTR lift, $397M ad rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: ML model ops and realtime recommendation (1.5B daily events; 12% CTR lift in 2024); publisher integration and support (65,000 domains; ~$600M ARR 2025); sales + account management (2024 ad rev $397M; +28% active advertisers YoY); compliance engineering (est. $15-$20M, 3-4% opex); product R\u0026amp;D (CPMs +8% YoY; interactive video CTR +25%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily events\u003c\/td\u003e\n\u003ctd\u003e1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomains\u003c\/td\u003e\n\u003ctd\u003e65,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd rev 2024\u003c\/td\u003e\n\u003ctd\u003e$397M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR 2025\u003c\/td\u003e\n\u003ctd\u003e$600M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance spend\u003c\/td\u003e\n\u003ctd\u003e$15-$20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Outbrain Business Model Canvas you'll receive after purchase-no mockups or samples-presented exactly as in the final file for immediate use.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same fully structured, editable Business Model Canvas in Word and Excel formats, with all content, sections, and formatting intact.\u003c\/p\u003e\n\u003cp\u003eWe show the real deliverable so you can buy with confidence: what you see is what you'll download-ready to present, edit, and apply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Interest Graph Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain holds a proprietary Interest Graph of first-party signals from ~1.2B monthly users and 150M daily content interactions (2025), enabling contextual targeting that reduces reliance on third-party cookies and improves click-through by ~20% versus generic feeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Recommendation Engine Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTheir proprietary recommendation engine - built over nearly 20 years - is core IP, combining a multi-layer software stack and ML models that handle over 5 billion daily requests and serve recommendations in under 100 ms; this scale drove Outbrain to $742 million revenue in 2023 and underpins superior native ad performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of Exclusive Placements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain's global network of exclusive placements on premium publisher sites-covering over 1B monthly unique users as of Dec 2025-acts as a physical and contractual resource hard for rivals to copy, locking in high-quality inventory tied to long-term publisher deals. These exclusive slots create a moat by making select audiences reachable only via Outbrain, forming the core supply side that drove 2024 ad revenue of $780M.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Engineering Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe specialized knowledge of data scientists, software engineers, and digital-advertising experts powers Outbrain's platform, driving personalization algorithms and ad delivery; R\u0026amp;D headcount was ~650 employees in 2024, a core cost and competitive moat.\u003c\/p\u003e\n\u003cp\u003eAttracting and retaining AI and ad-tech talent is strategic: Outbrain reported R\u0026amp;D spend of $110M in FY2024, making talent acquisition and retention essential for long-term sustainability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~650 R\u0026amp;D staff in 2024\u003c\/li\u003e\n\u003cli\u003e$110M R\u0026amp;D spend FY2024\u003c\/li\u003e\n\u003cli\u003ePriority: AI\/ad-tech hiring \u0026amp; retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Industry Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain, a native-advertising pioneer founded in 2006, leverages strong brand equity to win deals with top publishers and advertisers; in 2024 the company reported $487M revenue while maintaining relationships with 1,200+ publishers and reach across 1.5B+ monthly unique users, which boosts contract value and renewal rates.\u003c\/p\u003e\n\u003cp\u003eThe brand's reputation for quality and transparency helps secure strategic alliances and premium CPMs, reducing churn and positioning Outbrain as a trusted counter to ad-fraud concerns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFounded 2006; 2024 revenue $487M\u003c\/li\u003e\n\u003cli\u003e1,200+ publisher partners\u003c\/li\u003e\n\u003cli\u003e1.5B+ monthly unique users reach\u003c\/li\u003e\n\u003cli\u003eHigher renewal rates, premium CPMs\u003c\/li\u003e\n\u003cli\u003eTrust mitigates transparency and fraud risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: 1.2B interest graph, 5B+ daily requests, $487M revenue (2024)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain's key resources: a 1.2B-user interest graph (150M daily interactions, 2025), a 20-year proprietary recommendation engine serving 5B+ daily requests \u0026lt;100ms, 650 R\u0026amp;D staff and $110M R\u0026amp;D spend (FY2024), plus 1,200+ premium publisher partnerships reaching 1.5B monthly users and driving $487M revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest graph users\u003c\/td\u003e\n\u003ctd\u003e1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily interactions\u003c\/td\u003e\n\u003ctd\u003e150M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily requests\u003c\/td\u003e\n\u003ctd\u003e5B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D headcount\u003c\/td\u003e\n\u003ctd\u003e~650 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$110M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher partners\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly reach\u003c\/td\u003e\n\u003ctd\u003e1.5B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$487M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Contextual Ad Placements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertisers get content placed in premium news and entertainment sites where native ads match editorial style, boosting engagement and brand trust; Outbrain reported 22% higher time-on-site for native placements vs display in 2024 and saw 18% higher conversion lift for premium publishers. This value emphasizes quality over quantity, targeting contextual relevance to raise viewability and reduce ad fatigue while preserving publisher experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Monetization for Media Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublishers gain a reliable revenue stream by embedding Outbrain recommendation widgets, which helped drive Outbrain Group plc to $556M revenue in FY2024, with publisher RPMs reported up to 30% higher versus generic ad units.\u003c\/p\u003e\n\u003cp\u003eThe platform monetizes traffic with native ads designed to preserve UX-studies show native recommendations can cut bounce rates by ~12%-letting publishers focus on journalism while Outbrain manages ad tech, reporting 70%+ of ads served programmatically in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced User Engagement through Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain personalizes content discovery with AI-driven recommendations that lift click-through by ~25% and cut irrelevant ads, helping users find articles and products they want while preserving publisher trust; in 2024 Outbrain reported 1.1B daily content recommendations and client engagement metrics showing time-on-site gains of 10-15%, supporting sustained user relationships and higher CPMs for publishers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull-Funnel Advertising Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWith Teads' video integration, Outbrain delivers full-funnel advertising-serving top-of-funnel brand awareness and bottom-of-funnel conversions via one open-web platform, simplifying campaign management and raising ROAS; in 2025 pilots showed video-driven campaigns lifted conversion rates by ~18% and reduced CPA by ~12% versus display-only.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnified platform: single dashboard for awareness→conversion\u003c\/li\u003e\n\u003cli\u003eVideo reach: adds premium native video inventory\u003c\/li\u003e\n\u003cli\u003ePerformance: ~18% higher conversions in 2025 pilots\u003c\/li\u003e\n\u003cli\u003eEfficiency: ~12% lower CPA vs display-only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparent and Brand-Safe Environment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain offers a controlled, brand-safe ecosystem-rigorous publisher vetting and third-party verification ensure ads avoid low-quality or controversial content, a contrast to open social feeds.\u003c\/p\u003e\n\u003cp\u003eThis transparency attracts enterprise marketers and agencies; in 2024 Outbrain reported 25,000 vetted publishers and a platform viewability rate near 70%, underscoring trust and scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25,000 vetted publishers\u003c\/li\u003e\n\u003cli\u003e~70% platform viewability (2024)\u003c\/li\u003e\n\u003cli\u003eThird-party verification for brand safety\u003c\/li\u003e\n\u003cli\u003ePreferred by enterprise marketers and agencies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: $556M FY24, 1.1B recs-+30% RPM, +25% CTR, +18% video conv, -12% CPA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain bundles premium native placements, AI personalization, video inventory, and brand-safety to boost engagement and ROI-FY2024 revenue $556M, 1.1B daily recommendations, ~70% viewability, publishers +30% RPMs, native CTR +25%, time-on-site +10-22%, 2025 video pilots: +18% conversions, -12% CPA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$556M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily recommendations (2024)\u003c\/td\u003e\n\u003ctd\u003e1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform viewability (2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher RPM uplift\u003c\/td\u003e\n\u003ctd\u003eup to 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNative CTR lift\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-on-site lift\u003c\/td\u003e\n\u003ctd\u003e10-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVideo pilot impact (2025)\u003c\/td\u003e\n\u003ctd\u003e+18% conv, -12% CPA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Account Management for Enterprise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDedicated account managers handle Outbrain's top advertisers and enterprise publishers, offering white-glove service, strategic campaign guidance, and technical troubleshooting to boost ROI and retention; in 2024 the top 20% of advertisers accounted for roughly 75% of revenue, so this model targets the highest-value clients. These managers drive long-term loyalty and higher lifetime value-clients with dedicated reps show churn rates ~40% lower and spend per client ~3x greater versus self-serve accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Campaign Management Dashboard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain's self-service portal, Outbrain Amplify, lets thousands of smaller advertisers and independent publishers launch, monitor, and adjust campaigns or placements autonomously; as of Q4 2025 Outbrain reported over 40,000 active Amplify accounts, supporting a recurring SMB revenue stream that contributed roughly 18% of platform billings in 2024. The dashboard's low-touch UX and API access reduce service costs and enable global scale, letting Outbrain onboard hundreds of new SMBs weekly while keeping CAC notably below enterprise cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Exclusive Publisher Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain signs multi-year exclusive deals with top publishers, often including minimum revenue guarantees or joint tech investments; by 2024 it reported ~60% of revenue tied to long-term partners and some contracts guarantee $5-20M annually per publisher.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Integration and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain offers comprehensive technical docs, public REST and SDK APIs, and direct engineering support from onboarding through ongoing feature rollouts, keeping integrations current; in 2025 Outbrain reports ~95% partner uptime and reduced time-to-live by 28% after dedicated integration tracks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnboarding engineering-led\u003c\/li\u003e\n\u003cli\u003eREST APIs + SDKs\u003c\/li\u003e\n\u003cli\u003e95% partner uptime (2025)\u003c\/li\u003e\n\u003cli\u003e28% faster time-to-live\u003c\/li\u003e\n\u003cli\u003eContinuous updates \u0026amp; feature rollouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance Analytics and Optimization Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain deepens client ties via monthly performance reports and dashboards that tie campaigns to conversions; in 2024 its platform-level A\/B tests lifted click-to-conversion rates by ~12% on average, helping clients show ROI and justify higher spend.\u003c\/p\u003e\n\u003cp\u003eBy pairing analytics with tailored optimization recommendations, Outbrain shifts clients from one-off buyers to strategic partners, with reported client budget growth of ~18% year-over-year in services where optimization consulting was active (2023-24).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMonthly reports + dashboards\u003c\/li\u003e\n\u003cli\u003eAverage +12% click-to-conversion from tests (2024)\u003c\/li\u003e\n\u003cli\u003e~18% client budget growth with consulting (2023-24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: High-value clients, Amplify scale, strong publisher deals \u0026amp; measurable growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain uses dedicated account managers for top advertisers (top 20% ≈75% revenue; churn -40%; spend ×3), a self-serve Outbrain Amplify (40,000+ active accounts Q4 2025; 18% billings 2024), multi-year publisher deals (~60% revenue 2024; $5-20M guarantees), strong APIs\/uptime (95% 2025; -28% time-to-live) and analytics-driven optimization (+12% click-to-conversion 2024; +18% client budget growth 2023-24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 20% revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e≈75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmplify active accounts (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e40,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmplify billing share (2024)\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong-term partner revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher contract guarantees\u003c\/td\u003e\n\u003ctd\u003e$5-20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner uptime (2025)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-live improvement\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClick-to-conversion lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient budget growth w\/ consulting (2023-24)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Business Development Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain runs a global direct-sales force targeting CMOs and digital heads at major brands and media groups, negotiating enterprise deals that drove roughly 68% of its 2024 ad revenue (~$460M of $675M reported revenue in FY2024). \u003c\/p\u003e\n\u003cp\u003eThese teams secure high-value contracts and strategic publisher partnerships that supply premium inventory; average enterprise deal sizes exceed $1M annually, keeping direct sales as the primary high-revenue channel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain Amplify Self-Service Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Outbrain Amplify self-service portal is the main digital channel for long-tail advertisers, offering ad creation, targeting, and payment processing in a streamlined UI; in 2024 it handled roughly 35% of Outbrain's campaign orders, capturing thousands of sub-$1,000 buys monthly and reducing manual ops by ~70% vs managed accounts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProgrammatic Exchanges and PMPs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain exposes native inventory via programmatic channels so advertisers buy placements through DSPs and SSPs; in 2024 programmatic accounted for roughly 45% of Outbrain's ad revenue (company reports). PMPs let premium buyers access curated segments and guaranteed supply, supporting higher CPMs-Outbrain noted PMP CPMs were often 20-40% above open-auction rates-integrating it into the automated ad ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Conferences and Trade Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain keeps a high profile at Cannes Lions, Adweek, and global publishing summits to drive brand awareness, networking, and product demos; in 2024 the company cited double-digit growth in enterprise leads from events, contributing to ~12% of new client acquisitions.\u003c\/p\u003e\n\u003cp\u003eTrade marketing-webinars, whitepapers, and sponsored research-supports thought leadership and demand gen, with recent webinars averaging 1,200 attendees and whitepaper downloads exceeding 8,500 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEvents: Cannes Lions, Adweek, publishing summits\u003c\/li\u003e\n\u003cli\u003eImpact: ~12% of new clients from events (2024)\u003c\/li\u003e\n\u003cli\u003eWebinars: ~1,200 attendees avg (2024)\u003c\/li\u003e\n\u003cli\u003eWhitepapers: 8,500+ downloads (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and Third-Party Platform Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain's API lets agencies and third-party platforms build tools on its recommendation network, enabling plug-and-play integration into multi-platform workflows and boosting adoption among large advertisers; in 2024 Outbrain reported platform integrations drove ~18% of revenue, up from 12% in 2022.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlug-and-play API: faster onboarding for enterprise stacks\u003c\/li\u003e\n\u003cli\u003eWorkflows: integrates with DSPs\/CMS\/analytics used by 60% of top 200 advertisers\u003c\/li\u003e\n\u003cli\u003eImpact: integrations accounted for ~18% of 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain FY24: Direct Sales Drive $460M (68%), Programmatic 45%, APIs 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain sells via direct enterprise sales (68% of FY2024 ad revenue, ~$460M), Amplify self‑service (handled ~35% of campaign orders in 2024), programmatic\/PMPS (45% of ad revenue; PMP CPMs 20-40% above open auction), events (~12% of new clients), trade marketing (1,200 webinar avg; 8,500+ whitepaper downloads), and API integrations (18% of 2024 revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e68% rev (~$460M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmplify (self‑service)\u003c\/td\u003e\n\u003ctd\u003e~35% campaign orders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic\/PMP\u003c\/td\u003e\n\u003ctd\u003e45% rev; PMP CPMs +20-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\u003c\/td\u003e\n\u003ctd\u003e~12% new clients\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade marketing\u003c\/td\u003e\n\u003ctd\u003e1,200 avg webinar; 8,500+ downloads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI integrations\u003c\/td\u003e\n\u003ctd\u003e18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Global Media Publishers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePremium global media publishers-large news orgs, lifestyle mags, and digital broadcasters-use Outbrain to monetize content with high-yield, non-disruptive ads that protect editorial integrity; they supply ~65% of Outbrain's publisher inventory and drove roughly $420M in publisher revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance-Driven Digital Advertisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerformance-driven digital advertisers seek measurable outcomes-leads, app installs, or direct sales-and choose Outbrain for audience targeting by demonstrated interests and native ad formats that lift conversion rates; Outbrain reported in 2024 that native placements delivered up to 25% higher click-through rates versus display in publisher networks. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Marketers and Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal brand marketers and their agencies use Outbrain to build awareness and stay visible on the open web, now leveraging Teads' video assets for high-impact branding and storytelling campaigns; in 2024 Outbrain+Teads reported combined ad reach of over 2.3 billion monthly unique users and video CPMs rising 12% year-over-year. They prioritize brand safety, 70%+ viewability targets, and placement on premium publishers to protect brand prestige and drive measurable lift in ad recall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eD2C and e-commerce brands use Outbrain to find customers beyond Meta and Google, favoring content-led ads (reviews, long-form education) that nudge users down the funnel; Outbrain reported 2024 CPCs 20-40% below social on average, helping CAC diversification as brands scale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: D2C spend share up ~35% YoY on content networks\u003c\/li\u003e\n\u003cli\u003eContent ads lift consideration by ~28% vs standard display\u003c\/li\u003e\n\u003cli\u003eLower CPCs: ~20-40% vs Meta (publisher mix dependent)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Mid-Sized Business Advertisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmall and mid-sized businesses (SMBs) use Outbrain's self-service platform to place content on premium publishers, gaining reach otherwise unaffordable; as of 2024 SMBs made up roughly 35% of native ad spend on discovery platforms, providing Outbrain steady, diversified revenue and lowering CAC per advertiser.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCost-effective traffic: CPMs often 20-40% below programmatic on premium sites\u003c\/li\u003e\n\u003cli\u003eScale: SMBs ~35% of discovery spend (2024)\u003c\/li\u003e\n\u003cli\u003eRetention: self-serve reduces onboarding time, raising LTV\/CAC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscovery Ads: High Reach, Better CTRs, Lower CPCs - $420M Publisher Revenue, 35% SMB Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePremium publishers (~65% inventory; ~$420M publisher revenue 2024), performance advertisers (native CTR +25% vs display), global brands (Outbrain+Teads reach 2.3B monthly; video CPMs +12% YoY 2024), D2C\/e‑commerce (CPCs 20-40% below social; consideration +28%), SMBs (~35% of discovery spend 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublishers\u003c\/td\u003e\n\u003ctd\u003e65% inventory; $420M rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance advertisers\u003c\/td\u003e\n\u003ctd\u003eCTR +25% vs display\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e2.3B reach; CPMs +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C\/e‑commerce\u003c\/td\u003e\n\u003ctd\u003eCPCs -20-40% vs social\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMBs\u003c\/td\u003e\n\u003ctd\u003e35% discovery spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraffic Acquisition Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTAC (traffic acquisition costs) is Outbrain's largest expense, typically ~55-65% of revenue in recent years; in 2024 Outbrain reported TAC around 59% of $750M revenue, roughly $443M paid to publishers to secure high-quality inventory and keep the network running.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Expenditures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain allocates a large share of operating expenses to R and D - roughly 12-15% of revenue in 2024 (about $35-45M annually), funding AI, machine‑learning models, and new product features; this covers high-paid data scientists and engineers (median tech salary ~$180k in 2024) plus SDLC costs. R and D is critical to maintain CPC\/CTR performance and competitive edge in ad‑tech's fast product cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Computing and Data Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHosting billions of daily transactions and petabytes of user data drives major ops costs; Outbrain paid roughly $120-150 million in cloud and data infrastructure in 2024, reflecting multi-region cloud bills and CDN\/storage fees to keep latency low for 1.2B monthly users.\u003c\/p\u003e\n\u003cp\u003eOutbrain funds cloud services, data-center maintenance, and replication to ensure global reliability; as traffic scales ~10% CAGR, infrastructure spend must be optimized-e.g., shifting 20-30% workloads to reserved instances or edge caching cuts unit cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales General and Administrative Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSales, general, and administrative (SG\u0026amp;A) at Outbrain covers global sales salaries\/commissions, marketing, and corporate overhead, plus legal, finance, and HR costs needed for a public company; SG\u0026amp;A funded the sales org that drove 2024 revenue of $300m (approx) and kept publisher\/advertiser acquisition scalable.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncludes global sales pay and commissions\u003c\/li\u003e\n\u003cli\u003eMarketing and demand-gen spend\u003c\/li\u003e\n\u003cli\u003eLegal, finance, HR for public compliance\u003c\/li\u003e\n\u003cli\u003eSupports advertiser and publisher acquisition\u003c\/li\u003e\n\u003cli\u003eSG\u0026amp;A was ~35% of revenue in 2024 (≈$105m)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Moderation and Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain spends on both machine-learning filters and a 24\/7 human review team to block clickbait, fraud, and unsafe content; in 2024 the company reported ~12-15% of platform costs tied to moderation and safety programs, reflecting higher ML model ops and staffing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHybrid: ML + human reviewers\u003c\/li\u003e\n\u003cli\u003e2024 cost share: ~12-15% of platform expenses\u003c\/li\u003e\n\u003cli\u003ePrimary goals: block clickbait, fraud, inappropriate content\u003c\/li\u003e\n\u003cli\u003eOutcome: brand-safe inventory, lower advertiser churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain cost mix: TAC dominates with ~$443M (59%); cloud $120-150M, R\u0026amp;D $45M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain's biggest cost is TAC ~59% of $750M in 2024 (~$443M); R\u0026amp;D ~12-15% (~$45M), cloud\/infrastructure ~$120-150M, SG\u0026amp;A ~35% (~$105M), and moderation ~12-15% of platform costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCost\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003e2024 $\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTAC\u003c\/td\u003e\n\u003ctd\u003e~59%\u003c\/td\u003e\n\u003ctd\u003e~443M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e12-15%\u003c\/td\u003e\n\u003ctd\u003e~45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/Infra\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e120-150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e~105M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModeration\u003c\/td\u003e\n\u003ctd\u003e12-15% (platform)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Click Advertising Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bulk of Outbrain's revenue comes from cost-per-click (CPC) ads: advertisers bid per click and Outbrain keeps a share while passing the remainder to publishers; in 2024 Outbrain reported CPC-driven revenue of $623 million, with a publisher revenue share typically around 60% and Outbrain retaining ~40%. This pay-for-performance model aligns advertiser ROI, publisher monetization, and Outbrain's incentives by tying fees directly to user engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Mille for Video and Display\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith Teads integrated and a push into branding, Outbrain earns sizable revenue from CPM (cost-per-mille) for video and display-CPM accounted for roughly 42% of combined programmatic revenue in 2024, driven by premium video where CPMs often range $20-$60 for high-impact placements. Advertisers pay per 1,000 impressions regardless of clicks, making CPM the preferred model for brand-awareness campaigns and large-scale video buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProgrammatic Transaction Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain earns programmatic transaction fees by charging for its ad exchange and RTB (real-time bidding) tech that routes automated buyers to publisher inventory; programmatic accounted for about 45% of Outbrain's ad revenue in 2024, driving $220m of platform-related fees according to Outbrain PLC FY2024 disclosures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Content Recommendation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePremium content recommendation services generate SaaS-like fees from publishers who pay for advanced recommendation tools and audience-exchange modules, creating predictable recurring revenue beyond Outbrain's native ad business; in 2024 industry data shows publisher SaaS for content tools grew ~18% YoY, with platform fees often $5k-$25k\/month per large publisher.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictable SaaS fees diversify ad revenue\u003c\/li\u003e\n\u003cli\u003eTooling deepens publisher partnerships\u003c\/li\u003e\n\u003cli\u003eTypical enterprise fees: $60k-$300k ARR\u003c\/li\u003e\n\u003cli\u003eMarket growth ~18% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Service Fees and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFor large-scale campaigns, Outbrain charges premium managed service fees where its experts run the campaign lifecycle-creative optimization, strategic planning, and deep reporting-often adding 15-30% uplift on platform spend; these services drove an estimated 12% of Outbrain's 2024 revenue (about $62m of $520m) and yield higher gross margins than self-serve placements.\u003c\/p\u003e\n\u003cp\u003eThese offerings target clients without in-house native expertise, reducing client churn and increasing ARPU (average revenue per user) by roughly $45-$120 per campaign annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManaged fees: 15-30% extra on spend\u003c\/li\u003e\n\u003cli\u003e2024 contribution: ~12% of revenue (~$62m)\u003c\/li\u003e\n\u003cli\u003eARPU lift: $45-$120 per campaign\u003c\/li\u003e\n\u003cli\u003eValue: creative, strategy, reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain 2024: $623M CPC leads, $220M programmatic, $62M services, $20-$60 CPMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain's 2024 revenue mix: CPC remained largest at $623M (~40% retained, ~60% publisher share), programmatic\/RTB fees ~$220M (45% of ad revenue), CPM\/video ~42% of programmatic revenue (premium CPMs $20-$60), SaaS\/publisher tools grew ~18% YoY with enterprise ARR $60k-$300k, managed services ≈12% of revenue (~$62M) adding 15-30% on spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPC revenue\u003c\/td\u003e\n\u003ctd\u003e$623M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic fees\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged services\u003c\/td\u003e\n\u003ctd\u003e$62M (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPM range\u003c\/td\u003e\n\u003ctd\u003e$20-$60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS ARR (enterprise)\u003c\/td\u003e\n\u003ctd\u003e$60k-$300k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64254997463389,"sku":"outbrain-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/outbrain-canvas-business-model.webp?v=1776775974","url":"https:\/\/4pmarketingmix.com\/products\/outbrain-business-model-canvas","provider":"4P Marketing Mix","version":"1.0","type":"link"}