{"product_id":"oldnational-marketing-mix","title":"Old National Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstant 4Ps Strategy for Old National Bancorp\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Old National Bancorp combines product lines, pricing tiers, branch and digital distribution, and targeted promotions to strengthen market presence across the Midwest. Download the full 4Ps Marketing Mix Analysis-an editable, presentation-ready report that saves hours of research and delivers clear, actionable recommendations for strategy, competitive benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Banking and Treasury Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank offers mid-market firms term loans, revolving credit, and equipment finance, with commercial loan balances reaching $18.2 billion in 2025-supporting capex and working capital needs for health, real estate, and ag clients.\u003c\/p\u003e\n\u003cp\u003eIts treasury solutions include ACH, sweep, and real-time payments plus fraud controls; clients reported 28% faster cash conversion and a 42% drop in attempted fraud losses after rollout of digital tools in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, industry vertical teams for healthcare, real estate, and agriculture raised deal win rates 15 points and increased client wallet share by 9%, sharpening Old National's value proposition for sector-specific cash and lending needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Consumer Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank offers full retail banking: checking, savings, high-yield CDs and money market accounts with rates up to 4.50% APY on select CDs in 2025 and branch\/digital access across 200+ locations.\u003c\/p\u003e\n\u003cp\u003eConsumer lending is core: residential mortgages, HELOCs, and personal loans with competitive APRs-mortgage originations totaled ~$3.2B in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts use user-centric design: streamlined mobile onboarding, tiered advice for novices, and investment-ready options for experienced investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Investment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National Bank's Wealth Management delivers holistic financial planning, trust services, and investment management for high-net-worth and institutional clients, overseeing about $18.2 billion in assets under administration as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eAdvisors use a disciplined, data-driven portfolio construction process that blends equities, fixed income, alternatives, and municipal bonds to match targeted risk-return profiles and tax objectives.\u003c\/p\u003e\n\u003cp\u003eThe segment emphasizes long-term relationships, offering estate planning, fiduciary trust services, and retirement strategies for multi-generational clients, with client retention above 88% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Markets and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOld National Bank's Capital Markets and Advisory delivers interest-rate risk management and specialized syndications for corporates and institutions, enabling hedging of exposures and structured credit facilities; in 2025 the bank arranged syndications totaling $1.2 billion and executed $430 million in interest-rate hedges.\u003c\/p\u003e\n\u003cp\u003eThis high-tier service differentiates Old National from community banks by offering technical expertise and execution capacity similar to regional\/global players, supporting large-scale financing and volatility navigation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 syndications: $1.2 billion\u003c\/li\u003e\n\u003cli\u003eInterest-rate hedges executed: $430 million (2025)\u003c\/li\u003e\n\u003cli\u003eTargets corporates, institutions; structured credit focus\u003c\/li\u003e\n\u003cli\u003eCompetes with regional\/global technical expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpold national bank product mix centers on a digital ecosystem-mobile apps remote deposit capture and real-time payments-that drove of new account openings in cut branch transactions year-over-year.\u003e\n\u003cpconstant fintech innovation enabled seamless digital onboarding kyc in and automated insights for personal business users improving cross-sell rates by\u003e\n\u003cpby late these digital products are core to customer engagement and operational efficiency across the midwest supporting a reduction in operating costs per account.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% new accounts via digital channels (2024)\u003c\/li\u003e\n\u003cli\u003e6-minute average digital onboarding (2024)\u003c\/li\u003e\n\u003cli\u003e28% drop in branch transactions (YoY)\u003c\/li\u003e\n\u003cli\u003e14% higher cross-sell from automated insights\u003c\/li\u003e\n\u003cli\u003e12% lower operating cost per account (by late 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pconstant\u003e\u003c\/pold\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld National drives growth: $18.2B loans, 62% digital opens, -12% cost\/account\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National's product suite blends commercial lending ($18.2B commercial loans, $3.2B mortgages orig. 2024), treasury and digital tools (62% digital account openings, 6-min KYC), wealth AUA $18.2B, and capital markets (2025 syndications $1.2B, hedges $430M), driving 15-pt higher sector win rates and 12% lower operating cost per account by late 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024-2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003e$18.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage originations\u003c\/td\u003e\n\u003ctd\u003e$3.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital account opens\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUA\u003c\/td\u003e\n\u003ctd\u003e$18.2B (Dec 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndications\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest-rate hedges\u003c\/td\u003e\n\u003ctd\u003e$430M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp. cost per acct\u003c\/td\u003e\n\u003ctd\u003e-12% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Old National Bank's Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the bank's marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Old National Bank's 4P marketing insights into a concise, leadership-ready snapshot that eases decision-making and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Midwestern Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank maintains hundreds of banking centers-about 260 branches as of year-end 2025-across Indiana, Illinois, Kentucky, Michigan, Minnesota, Wisconsin, and Tennessee, enabling in-person consultations that drive complex commercial and wealth-management sales; branches in high-growth urban corridors (Indianapolis, Milwaukee, Minneapolis suburbs) plus stable rural communities yield wide geographic coverage, supporting ~60% of commercial loan originations and 55% of wealth-advisory client acquisitions in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank's omnichannel digital distribution centers on a full-featured online portal and mobile app handling 68% of retail transactions in 2024, enabling 24\/7 account access and mobile deposits; the strategy cuts branch traffic and boosts digital NPS to 42. Advanced multi-factor authentication and behavioral biometrics meet regulatory standards and reduced fraud losses by 27% year-over-year through 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInteractive Teller Machines and ATM Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National Bank operates about 200 Interactive Teller Machines (ITMs) offering live video help for complex transactions after-hours, complementing roughly 800 traditional ATMs across grocery and retail hubs; together they handle an estimated 3.5 million cash and basic-service transactions annually (2025), boosting convenience and reducing branch footfall by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Advisory Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpspecialized advisory centers house dedicated wealth and commercial banking teams in major hubs-47 as of high-net-worth corporate clients with private offices for strategy confidential consultations.\u003e\n\u003cpthese centers remove retail traffic improving client retention by and increasing average relationship deposits per through focused high-touch advisory services.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e47 centers (2025)\u003c\/li\u003e\u003cli\u003e+18% client retention\u003c\/li\u003e\u003cli\u003e+$1.2M avg deposits\/client\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pspecialized\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOld National Bank deploys a decentralized team of relationship managers who visit client sites, delivering personalized service at the customer's place of business to support commercial and agricultural clients.\u003c\/p\u003e\n\u003cp\u003eThis proactive, mobile distribution model improves underwriting accuracy by letting managers inspect operations firsthand; in 2024 onsite visits accounted for about 28% of commercial loan originations, lowering default rates by an estimated 1.3 percentage points.\u003c\/p\u003e\n\u003cp\u003eThe traveling workforce brings expertise to the point of need, strengthening long-term organizational partnerships and repeat business.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDecentralized RM team: onsite visits\u003c\/li\u003e\n\u003cli\u003e2024: onsite = ~28% commercial originations\u003c\/li\u003e\n\u003cli\u003eEstimated default reduction: 1.3 ppt\u003c\/li\u003e\n\u003cli\u003eFocus: commercial \u0026amp; agricultural underwriting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld National: 260 branches, 68% digital, Advisory Centers +$1.2M\/client, retention +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National Bank: 260 branches (2025) across 7 states; 68% retail digital transactions (2024); ~200 ITMs + 800 ATMs; 47 Advisory Centers (2025) boosting retention +18% and +$1.2M deposits\/client; onsite RM visits = ~28% commercial originations (2024), cutting default by 1.3 ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e260\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eITMs\/ATMs (2025)\u003c\/td\u003e\n\u003ctd\u003e200 \/ 800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory Centers\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg deposit gain\/client\u003c\/td\u003e\n\u003ctd\u003e+$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnsite originations (2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefault reduction\u003c\/td\u003e\n\u003ctd\u003e-1.3 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eOld National Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Old National Bank 4P's Marketing Mix analysis you'll receive instantly after purchase-no mockups or samples, just the final, ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement and Sponsorships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank sponsors local events, nonprofits, and venues like Old National Centre, reinforcing its community identity; in 2024 it reported $4.2 million in community sponsorships and $18 million in philanthropic giving across its footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Digital Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank uses SEO and targeted social media ads to reach segments; in 2024 digital channels drove 42% of new mortgage leads and cut cost-per-acquisition by 18% versus 2022.\u003c\/p\u003e\n\u003cp\u003eBy linking anonymized transaction and CRM data, the bank personalizes offers for mortgages, wealth services, and business loans to high-propensity customers, boosting click-through rates to 1.9%-above the 1.2% industry average in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThought Leadership and Financial Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National Bank promotes thought leadership via white papers, quarterly market outlooks, and financial literacy webinars led by senior analysts and advisors; in 2025 the bank reported 28 webinars with 12,400 attendees and published 16 white papers reaching 45,000 downloads, reinforcing authority in the Midwest financial market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Relationship Selling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA large share of Old National Bank promotional spend targets direct relationship selling: relationship managers perform outreach to business leaders and high-net-worth (HNW) prospects, using networking at industry conferences and exclusive client appreciation events to build trust.\u003c\/p\u003e\n\u003cp\u003eThese high-touch tactics help explain complex treasury management and private banking offerings; in 2024 ONB reported ~35% of commercial new-business revenue sourced via RM referrals and HNW deposits rose 8% YoY to $7.6 billion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% commercial revenue from RM referrals (2024)\u003c\/li\u003e\n\u003cli\u003eHNW deposits +8% YoY to $7.6B (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: conferences, exclusive events, one-on-one meetings\u003c\/li\u003e\n\u003cli\u003eGoal: translate product complexity into client decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Relations and ESG Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOld National Bank highlights ESG in annual reports and press releases, citing $1.2 billion in community lending and a 22% increase in diverse small-business loans in 2024 to show measurable impact.\u003c\/p\u003e\n\u003cp\u003eThe bank frames ethical practices and supplier diversity to attract socially conscious investors and corporate partners, noting a 15% rise in ESG-linked deposits in 2024.\u003c\/p\u003e\n\u003cp\u003eThis transparent PR and ESG reporting differentiates Old National in a competitive regional banking market where 64% of investors consider corporate values in decisions (2024 survey).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e $1.2B community lending (2024)\u003c\/li\u003e\n\u003cli\u003e 22% rise in diverse small-business loans (2024)\u003c\/li\u003e\n\u003cli\u003e 15% growth in ESG-linked deposits (2024)\u003c\/li\u003e\n\u003cli\u003e 64% of investors weigh corporate values (2024 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld National: Community-first growth-digital leads, personalized CTR, ESG-fueled deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National's promotion mixes community sponsorships ($18M philanthropy, $4.2M sponsorships 2024), digital acquisition (42% mortgage leads; CPA -18% vs 2022), personalized offers (CTR 1.9% vs 1.2% industry 2024), RM-driven commercial wins (35% revenue) and ESG messaging ( $1.2B community lending; ESG deposits +15% 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhilanthropy\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSponsorships\u003c\/td\u003e\n\u003ctd\u003e$4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage leads (digital)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTR (personalized)\u003c\/td\u003e\n\u003ctd\u003e1.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial revenue RM\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHNW deposits\u003c\/td\u003e\n\u003ctd\u003e$7.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity lending\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG deposits growth\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive Interest Rate Spreads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National sets loan and deposit rates tied to market conditions and the Federal Funds Rate to protect a net interest margin near 3.2% as of Dec 2025; loan pricing stays within 25-75 basis points of regional peers like First Horizon and Fifth Third to remain competitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Based Fee Structures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld National Bank prices wealth management and treasury services with value-based, fee models that tie revenue to client success-typically 0.75-1.25% annual fees on assets under management (AUM) and flat monthly treasury charges of $250-$1,000 for corporate cash management as of 2025; this transparency gives financial professionals predictable costs and measurable ROI, and 68% of institutional clients cited fee clarity as a key selection factor in a 2024 industry survey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk-Adjusted Loan Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National Bank uses a data-driven underwriting model to set commercial and consumer loan rates by borrower credit risk; as of Q4 2025 its net charge-off rate was 0.45% and risk-based pricing lifted yields on subprime loans by ~320 basis points versus prime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship-Based Pricing Discounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcustomers who keep multiple accounts or combined balances at old national bank often get preferred loan rates waived monthly fees boosting cross-sell and retention-banks report lower churn for bundled clients industry data\u003e\n\u003cpby pricing relationships holistically old national can tailor packages that beat standalone offers raising share-of-wallet and lifetime value here the quick math: a apr discount on mortgage saves\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePreferred pricing for multi-account clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePromotional and Incentive Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOld National Bank uses time-limited promotional rates-for example, 1.75% APY on new high-yield savings launched Q3 2025 and 3.25% introductory rates on select mortgage products-to drive segment growth while protecting margins.\u003c\/p\u003e\n\u003cp\u003ePromotions target new-to-bank customers and specific regions; in 2024 targeted offers helped raise deposit growth by 4.1% year-over-year while keeping net interest margin near 2.45%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.75% APY promo (Q3 2025)\u003c\/li\u003e\n\u003cli\u003e3.25% mortgage intro rate\u003c\/li\u003e\n\u003cli\u003e2024 deposit growth +4.1%\u003c\/li\u003e\n\u003cli\u003eNIM ~2.45%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld National targets ~3.2% NIM with fee bundles, promos driving 4.1% deposit growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld National prices loans and deposits to protect a ~3.2% net interest margin (Dec 2025), matches loan spreads to regional peers (±25-75 bps), uses value-based fees for AUM (0.75-1.25%) and treasury ($250-$1,000\/mo), offers bundle discounts for $100k+ balances, and runs promos (1.75% APY Q3 2025; 3.25% mortgage intro) that lifted 2024 deposit growth +4.1%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e~3.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM fee\u003c\/td\u003e\n\u003ctd\u003e0.75-1.25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury fee\u003c\/td\u003e\n\u003ctd\u003e$250-$1,000\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo APY\u003c\/td\u003e\n\u003ctd\u003e1.75% (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage intro\u003c\/td\u003e\n\u003ctd\u003e3.25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 deposit growth\u003c\/td\u003e\n\u003ctd\u003e+4.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64248084037981,"sku":"oldnational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/oldnational-marketing-mix.webp?v=1776775433","url":"https:\/\/4pmarketingmix.com\/products\/oldnational-marketing-mix","provider":"4P Marketing Mix","version":"1.0","type":"link"}