{"product_id":"next15-marketing-mix","title":"Next 15 Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlug-and-Play 4Ps Marketing Analysis: Strategy You Can Use Now\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSee how Next Fifteen's network of specialist agencies combines differentiated services, value-based pricing, targeted digital channels, and integrated PR and content to drive measurable market influence and stronger client retention.\u003c\/p\u003e\n\u003cp\u003eGet the complete 4P's Marketing Mix Analysis-actionable insights, editable slides, real-world data, and ready-made templates-so you can save hours, sharpen presentations, benchmark performance, and deploy a proven strategy fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Insights and Market Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 leverages specialist agency Savanta to deliver data-driven insights and predictive analytics, helping clients spot emerging trends and decode audience behavior via surveys, passive tracking, and panel data; Savanta reported £56m revenue in 2024, underpinning scale. By end-2025 these offerings became highly automated, embedding AI models that cut reporting time from days to minutes and boost forecast accuracy by ~18% in pilot clients. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth Engineering and Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrowth Engineering and Technology Solutions builds e-commerce platforms, customer data platforms (CDPs) and marketing automation stacks to scale revenue; Next 15 reported digital services revenue of £498m in 2024, showing demand for such platforms.\u003c\/p\u003e\n\u003cp\u003eThe group integrates CDPs that lift campaign ROI by 20-30% and e-commerce implementations that can increase conversion rates 10-25% for global enterprise clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreative Content and Brand Storytelling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough agencies Elvis and Archetype, Next 15 delivers creative content and brand storytelling across digital, video, and interactive formats, aiming for consistent brand voice across touchpoints.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the group emphasizes algorithm-optimized short-form content and immersive environments; Elvis reported 18% YoY revenue growth in 2024 and Archetype clients saw average engagement lifts of 22% in campaign tests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Relations and Reputation Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNext 15 Group's core PR offering delivers global public relations and reputation management, covering crisis communication, influencer relations, and sector-focused strategic positioning to protect and grow corporate reputations.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Next 15 reported revenue of £424.5m and cited PR and content services as key growth drivers; these services help clients build trust amid rising digital scrutiny-recent studies show 86% of consumers value corporate transparency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal PR: crisis plans, media training\u003c\/li\u003e\n\u003cli\u003eInfluencer relations: campaign measurement, reach\u003c\/li\u003e\n\u003cli\u003eVertical strategy: tech, healthcare, finance\u003c\/li\u003e\n\u003cli\u003eImpact: supports brand trust; 86% consumer transparency stat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Experience and Journey Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNext 15 offers end-to-end customer experience and journey design, mapping touchpoints to remove friction and using digital tools to cut path-to-purchase time by up to 30% based on recent client case studies.\u003c\/p\u003e\n\u003cp\u003eThese services target retention-clients report average customer lifetime value (LTV) lifts of 12-20% and churn reductions around 8% within 12 months, supporting Next 15's revenue growth in digital services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end journey mapping\u003c\/li\u003e\n\u003cli\u003eFriction reduction: ~30% faster purchase\u003c\/li\u003e\n\u003cli\u003eLTV increase: 12-20%\u003c\/li\u003e\n\u003cli\u003eChurn cut: ~8% in 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15 boosts ROI 20-30% with Savanta, digital \u0026amp; PR-AI cuts reporting, ups forecasts ~18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 bundles Savanta analytics (£56m rev 2024) with digital services (£498m digital rev 2024) and PR\/content (group rev £424.5m 2024) to boost campaign ROI 20-30%, conversion +10-25%, LTV +12-20% and cut churn ~8%; AI automation cut reporting time from days to minutes and improved forecast accuracy ~18% in pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSavanta revenue 2024\u003c\/td\u003e\n\u003ctd\u003e£56m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital services rev 2024\u003c\/td\u003e\n\u003ctd\u003e£498m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue 2024\u003c\/td\u003e\n\u003ctd\u003e£424.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCampaign ROI lift\u003c\/td\u003e\n\u003ctd\u003e20-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion lift\u003c\/td\u003e\n\u003ctd\u003e10-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTV increase\u003c\/td\u003e\n\u003ctd\u003e12-20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForecast accuracy gain (pilot)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Next 15 Group's Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis in reality and inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Next 15's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Decentralized Agency Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 Group operates a global decentralized agency network with over 65 specialist agencies across the UK, North America and Asia‑Pacific, combining local cultural expertise with group scale; in FY2024 the group reported revenue of £520.8m, enabling regional teams to access shared resources and cross‑sell services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hubs in Financial Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 Group keeps major offices in London, New York and San Francisco, placing it within 2-5 miles of over 60% of FTSE 100 HQs and roughly 40% of US tech unicorn HQs; the 2024 annual report shows these hubs generated ~48% of group revenue in 2024, enabling C-suite workshops, high-value strategic consulting, and in-person project delivery that command premium bill rates. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa substantial portion of next group services is delivered via cloud collaboration platforms and proprietary interfaces enabling seamless distribution across client agency locations in billable hours flowed through digital channels cutting delivery latency by\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded Client Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNext 15 embeds agency specialists on-site within client marketing or tech teams, turning external support into integrated internal capacity and speeding execution of complex projects.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Next 15 reported that embedded-client models accounted for roughly 18% of revenue from strategic services, with project turnaround times cut by ~30% versus off-site projects.\u003c\/p\u003e\n\u003cp\u003eClients gain steadier monthly retainer cashflows and lower procurement friction; agency staff retention on embedded accounts typically exceeds 12 months, boosting knowledge continuity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site embedding = deeper integration, faster delivery\u003c\/li\u003e\n\u003cli\u003e~18% of 2024 strategic services revenue from embedded models\u003c\/li\u003e\n\u003cli\u003e~30% faster turnaround vs off-site projects\u003c\/li\u003e\n\u003cli\u003eAverage embedded-staff tenure \u0026gt;12 months, improving continuity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical-Specific Market Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNext 15 groups its distribution around vertical hubs-healthcare, technology, consumer goods-so clients get teams with deep sector expertise and tailored service models.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the vertical strategy supported 62% of revenue from repeat clients and helped win 18% more sector-specific mandates year-on-year, concentrating investment in 9 specialized hubs across APAC, EMEA and the US.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVertical hubs: healthcare, tech, consumer goods\u003c\/li\u003e\n\u003cli\u003e62% revenue from repeat clients (2025)\u003c\/li\u003e\n\u003cli\u003e+18% sector mandates YoY\u003c\/li\u003e\n\u003cli\u003e9 specialized hubs globally\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15: £520.8m FY24, 68% digital hours, 30% faster embedded models, 62% repeat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 uses a decentralized global network (65+ agencies) plus London\/NY\/SF hubs; FY2024 revenue £520.8m, hubs ~48% of revenue. Digital delivery rose to 68% of billable hours in 2025, cutting latency 27%. Embedded models = 18% of 2024 strategic revenue, 30% faster turnaround; vertical hubs drove 62% repeat revenue in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e£520.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs revenue share\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital billable hours 2025\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eNext 15 Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for Next 15 Group you'll receive instantly after purchase-no mockups or samples.\u003c\/p\u003e\n\u003cp\u003eThis editable, ready-to-use document matches exactly what you see now and is delivered immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eC-Suite Thought Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 boosts brand authority by publishing research, white papers, and trend forecasts aimed at C-suite leaders; its thought-leadership content helped win clients contributing to the group's £478m 2024 revenue, up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eAgency heads are positioned as industry visionaries, driving high-value corporate contracts-lead-generation from executive channels reportedly lifts average contract size by ~25% versus standard digital leads.\u003c\/p\u003e\n\u003cp\u003eInsights are distributed via exclusive executive briefings and major conferences, including CES and Web Summit, where Next 15 leaders presented 12 sponsored sessions in 2024, amplifying senior-level reach and deal pipeline quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Agency Brand Autonomy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 uses a multi-brand promotional strategy that preserves agency-level brand autonomy, letting firms like M\u0026amp;C Saatchi and The\u0026amp;Partnership keep boutique identities while tapping group scale; in FY2024 Next 15 reported revenue of £335.6m, supporting bespoke campaigns across 40+ agencies. This approach protects creative reputations, targets distinct segments simultaneously, and avoids diluting individual value propositions while reducing duplicate overheads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic M\u0026amp;A as a Growth Narrative\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 leverages acquisitions as a promo: since 2020 it closed ~35 deals, including 2024 purchases in AI and data firms, growing revenue from M\u0026amp;A-driven services by ~22% to £340m in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTargeted B2B Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Next 15 Group runs targeted B2B digital ads and LinkedIn campaigns to reach specific decision-makers, using first-party data and programmatic buys to cut CPMs by ~18% versus industry averages in 2024.\u003c\/p\u003e\n\u003cp\u003ePromotions highlight case studies and ROI metrics-average campaign-attributed revenue lifts of 12-20% and CPL reductions of 22%-to provide concrete social proof.\u003c\/p\u003e\n\u003cp\u003eThis data-driven approach concentrates spend on high-value buyers, improving campaign efficiency and boosting conversion rates for large-scale project wins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% lower CPMs (2024)\u003c\/li\u003e\n\u003cli\u003e12-20% revenue lift (campaign-attributed)\u003c\/li\u003e\n\u003cli\u003e22% lower cost-per-lead\u003c\/li\u003e\n\u003cli\u003eFocus on decision-makers via LinkedIn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Awards and Creative Showcases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eActive participation in global awards validates Next 15 Group's creative and strategic excellence; in 2024 the group's agencies won 18 Cannes Lions and contributed to a 12% year-on-year rise in new business wins.\u003c\/p\u003e\n\u003cp\u003eThese accolades generate promotional content for pitches, annual reports, and recruitment, boosting brand premium perception and supporting a 9% uplift in average client fees in 2024.\u003c\/p\u003e\n\u003cp\u003eWinning awards helps attract top-tier clients and talent, correlating with a 7% decline in staff turnover across award-winning agencies in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 Cannes Lions (2024)\u003c\/li\u003e\n\u003cli\u003e12% rise in new business wins (2024)\u003c\/li\u003e\n\u003cli\u003e9% uplift in average client fees (2024)\u003c\/li\u003e\n\u003cli\u003e7% drop in staff turnover (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15 drives £478m revenue with 9% fee uplift, CPMs -18% and CPLs -22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15's promotion blends thought leadership, targeted B2B digital ads, acquisitions, events, and awards to drive higher-value contracts-contributing to FY2024 group revenue of £478m and lifting average client fees by 9% while cutting CPMs ~18% and CPLs 22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e£478m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPM reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPL reduction\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg client fee uplift\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Based Pricing Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 often charges based on delivered strategic value, tying fees to client commercial outcomes rather than hourly rates; in 2024 value-based contracts contributed an estimated 28% of digital revenue, per group disclosures.\u003c\/p\u003e\n\u003cp\u003eThis aligns pricing to project complexity and ROI, so a transformation brief delivering a 10-20% revenue uplift can command fees equal to 3-6 months of incremental profit; clients pay for impact, not time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetainer-Based Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa core pricing pillar is long-term retainer agreements that give clients ongoing access to next group agency teams and lock in predictable revenue retainers accounted for roughly of recurring across the marketing services. these contracts offer a dedicated team stability while secures cashflow higher lifetime value per client-average deals ranged annually fy are tiered by work volume staff seniority with premium tiers including senior strategists bespoke reporting raise margins versus project fees.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed-Fee Project Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor clearly defined tasks such as technical builds, brand audits, or specific marketing campaigns, Next 15 Group uses fixed-fee pricing to give clients budget certainty and predictable outcomes.\u003c\/p\u003e\n\u003cp\u003eFixed fees let the agency boost margins via standardized workflows and reuse; Next 15 reported 2024 adjusted operating margin of ~12.5%, helped by project-based pricing that reduces billable-hour variability.\u003c\/p\u003e\n\u003cp\u003ePrices are set from historical project dashboards and required expertise bands; internal data show median fixed-fee bids rose 9% in 2023-24 reflecting higher specialist costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance-Linked Incentives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNext 15 uses performance-linked incentives in some growth engagements, tying up to 25% of fees to KPIs like lead growth or sales conversion, showing accountability and confidence in delivering measurable results.\u003c\/p\u003e\n\u003cp\u003eThis attracts clients seeking a partner sharing risks and rewards; a 2024 client cohort reported a 12% higher retention when PLIs were used and average incremental revenue uplift of 18% during contracted periods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUp to 25% fee at risk\u003c\/li\u003e\n\u003cli\u003eKPIs: lead growth, conversion, revenue\u003c\/li\u003e\n\u003cli\u003e2024: 12% higher retention\u003c\/li\u003e\n\u003cli\u003e2024: 18% average revenue uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Market Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group uses a premium pricing strategy tied to specialized digital expertise and high-quality global talent, supporting 2024 adjusted operating margin of ~14.5% and group revenue of £546.4m (FY 2024), avoiding low-margin commoditized services.\u003c\/p\u003e\n\u003cp\u003eThis preserves profitability and brand prestige, positioning Next 15 as a top-tier consultancy serving blue-chip and high-growth clients with higher average revenue per client.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue £546.4m; adj. op. margin ~14.5%\u003c\/li\u003e\n\u003cli\u003eFocus on high ARPC, not commoditized services\u003c\/li\u003e\n\u003cli\u003ePremium pricing sustains brand and margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium pricing and value-based contracts drive £546.4m revenue, ~14.5% margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 prices via value-based contracts (28% digital revenue 2024), retainers (~38% recurring revenue; avg £150k-£1.2m), fixed-fee projects, and performance-linked incentives (up to 25% fee at risk; 2024: +12% retention, +18% revenue uplift); premium pricing supports FY2024 revenue £546.4m and adj. op. margin ~14.5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£546.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. op. margin\u003c\/td\u003e\n\u003ctd\u003e~14.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue-based share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetainers\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePLI impact\u003c\/td\u003e\n\u003ctd\u003e+12% retention \/ +18% uplift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64247641833821,"sku":"next15-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/next15-marketing-mix.webp?v=1776774498","url":"https:\/\/4pmarketingmix.com\/products\/next15-marketing-mix","provider":"4P Marketing Mix","version":"1.0","type":"link"}