{"product_id":"next15-business-model-canvas","title":"Next 15 Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext Fifteen Communications Group Business Model Canvas - Editable Word \u0026amp; Excel Pack Revealing the Growth Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore an editable Business Model Canvas for Next Fifteen Communications Group that exposes the strategic engine behind its growth - value propositions, client segments, agency partnerships, and revenue streams - delivered as ready-to-use Word and Excel templates so you can analyze, adapt, and act immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Technology Platform Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 maintains deep integrations with Google, Meta, and Salesforce, securing early access to beta features and advanced APIs that boost campaign ROI-clients saw a 14% average uplift in paid-media efficiency in 2024. By 2025 the group added specialized AI infrastructure partners (e.g., NVIDIA, Anthropic-class providers) to automate content and data processing, reducing creative cycle time by ~30% and lowering production costs per campaign by roughly 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Data and Analytics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaboration with third-party data firms lets Next 15 augment proprietary insights with global market and consumer datasets, raising Savanta and Shopper Media Group's research precision-Savanta cited 2024 panels covering 60+ countries and Shopper Media used syndicated retail data reaching 250m monthly shoppers. By joining shared data ecosystems, the group delivers a holistic customer-journey view across markets, improving targeting accuracy and potentially lifting client ROI by double-digit percentages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Freelance Talent Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 partners with curated networks of high-end creative and technical freelancers to stay agile, tapping an elastic workforce that lets agencies scale for digital transformation projects without raising permanent headcount; in 2024 the marketing sector saw freelance spend rise 8.3% to $122bn, underscoring demand for flexible talent.\u003c\/p\u003e\n\u003cp\u003ePartners are pre-vetted for niche skills-blockchain, high-end CGI, localized linguistic expertise-reducing onboarding time by ~40% on large projects and cutting variable resourcing costs versus hiring full-time specialists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNext 15 partners with universities and labs for joint consumer-behavior and AI-ethics studies, funding about £1.2m in campus research in 2024 to track emerging comms trends and tech adoption.\u003c\/p\u003e\n\u003cp\u003eThese ties boost its thought-leader status, feed recruitment-~8% of new hires in 2024 were graduates from partner institutions-and inform client offerings with peer-reviewed insights.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£1.2m research spend (2024)\u003c\/li\u003e\n\u003cli\u003e~8% new hires from partners (2024)\u003c\/li\u003e\n\u003cli\u003eJoint studies on AI ethics and consumer behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition and Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group partners with boutique investment banks and VCs to source agency targets, contributing to Next 15's M\u0026amp;A pipeline that helped close 7 deals in 2024 and added c.£45m revenue run-rate; partners feed innovative firms to plug service gaps or enter new regions.\u003c\/p\u003e\n\u003cp\u003eThis deal flow keeps Next 15 a network of specialist, entrepreneurial agencies rather than a single monolith, supporting 12% organic-like growth from integrations in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7 deals closed in 2024, ~£45m added run-rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15 partners with AI \u0026amp; platforms to cut costs, speed creative, and boost media ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 leverages platform partners (Google, Meta, Salesforce), AI infra (NVIDIA, Anthropic-class), data providers, freelance networks, academia (£1.2m research 2024), and financiers to drive product access, scale, research, and M\u0026amp;A (7 deals, ~£45m run-rate 2024); these partnerships cut creative cycle ~30%, lower production costs ~18%, and lifted paid-media efficiency ~14% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid-media uplift\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreative cycle\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProd cost\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResearch spend\u003c\/td\u003e\n\u003ctd\u003e£1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeals\/run-rate\u003c\/td\u003e\n\u003ctd\u003e7 \/ £45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Next 15 Group outlining customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams with real-world operational detail, competitive advantage analysis, SWOT linkage, and polished narrative to support presentations, funding pitches, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Next 15 Group's strategy into a single editable canvas for quick review, collaboration, and side-by-side comparison to save hours of structuring and aid rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Business and Growth Consultancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 advises C-suite leaders on navigating digital disruption and driving sustainable growth, blending marketing with business-model innovation and cultural change via specialist unit Mach49, which helped clients pilot 35+ ventures worth an estimated ￡42m ARR in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Content and Creative Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnext agencies produce high-volume multi-channel content-from social campaigns to long-form video-delivering over assets annually across markets and using generative ai personalize at scale reducing production time by lowering marginal cost per asset. creative teams enforce brand consistency while adapting messaging local cultural nuances supporting clients that drove group revenue in with digitally-led services.\u003e\n\u003c\/pnext\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Collection and Market Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Savanta and sister divisions, Next 15 runs primary research-polling, 1,200+ focus groups in 2024, and consumer surveys covering ~2.3 million respondents-forming the empirical base for group marketing and comms strategies.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the group integrates real-time sentiment analysis and predictive models; internal reports project a 15-20% uplift in campaign ROI and a 30% faster detection of demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMergers and Acquisitions Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA core activity is sourcing, buying and folding niche agencies into Next 15's decentralized model, targeting 6-10 acquisitions yearly to keep skills fresh; Next 15 completed 8 acquisitions in 2024, adding ~£45m revenue run-rate and improving gross margin by ~2pts.\u003c\/p\u003e\n\u003cp\u003eManagement supplies capital, shared back-office services and growth playbooks so acquired agencies scale while retaining culture, keeping the portfolio diversified across PR, content, data and tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8 acquisitions in 2024; ~£45m added run-rate\u003c\/li\u003e\n\u003cli\u003eTarget 6-10 deals annually\u003c\/li\u003e\n\u003cli\u003e~2 percentage-point gross margin lift, 2024 vs 2023\u003c\/li\u003e\n\u003cli\u003eShared services: finance, HR, IT, biz-dev\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNext 15 builds proprietary software-custom dashboards, AI-driven media-buying platforms, and agency collaboration tools-that let clients track ROI and brand lift in near real-time; tech contributed to digital revenues of 65% of group total and helped deliver 12% organic growth in H1 2025.\u003c\/p\u003e\n\u003cp\u003eThese productized services set Next 15 apart from traditional agencies by scaling repeatable SaaS-like offerings and reducing client CAC while increasing retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary dashboards: near-real-time KPI tracking\u003c\/li\u003e\n\u003cli\u003eAI media-buying: improves ROAS by ~15% (client pilots)\u003c\/li\u003e\n\u003cli\u003eCollab tools: unify 40+ agencies within group\u003c\/li\u003e\n\u003cli\u003eDigital revenue share: 65% (2025 H1)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15: £510m group, 65% digital, rapid M\u0026amp;A fueling £45m run-rate boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 runs integrated agency services, venture-building (Mach49), primary research (Savanta), M\u0026amp;A (8 deals in 2024), shared services and proprietary SaaS\/AI platforms to drive digital revenue (65% H1 2025), £510m 2024 revenue and ~£45m added run-rate from 2024 acquisitions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e£510m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e65% (H1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisitions\u003c\/td\u003e\n\u003ctd\u003e8 (2024); target 6-10\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdded run-rate\u003c\/td\u003e\n\u003ctd\u003e~£45m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview shown here is the actual document you'll receive-no mockups or samples-providing a direct snapshot of the final deliverable.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your purchase, you'll instantly get this same professional, editable Business Model Canvas file, formatted and structured exactly as seen here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Domain Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's top asset is a 2025 roster of ~3,500 specialists-data scientists, creative directors, and strategic consultants-across 100+ agencies worldwide, driving £425m revenue in FY2024. \u003c\/p\u003e\n\u003cp\u003eNext 15 retains entrepreneurial agency heads via equity incentives and FY2024 saw 88% leader retention; mandatory upskilling covers AI and data-privacy rules, with 24 training hours per employee annually. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Data Sets and Analytics Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 Group holds proprietary market-research and consumer-insight datasets derived from 10+ years of tracking sentiment and retail metrics across 50+ sectors, powering analytics that lift client strategy. Centralized access lets smaller agencies in the group deliver enterprise-grade insights; in 2024 these data-driven projects contributed to ~18% of Group revenues, per Next 15 financial disclosures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Agency Network Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Global Agency Network Infrastructure links hubs in London, New York and San Francisco via physical offices, cloud platforms and a $45m annual tech stack (2025), enabling seamless cross-border collaboration and unified strategy for 120+ multinational clients.\u003c\/p\u003e\n\u003cp\u003eDesigned decentralised, it gives local teams autonomy for rapid decisions-Next 15 reported 60% of client-winning pitches in 2024 driven by local-led initiatives that tapped regional expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Financial Capital for Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNext 15, listed on the London Stock Exchange (ticker NXT), leverages market access and £150m+ committed credit facilities (2025) to fund a buy‑and‑build strategy, enabling acquisitions of high‑performing agencies and multi‑year tech investments that smaller firms can't match.\u003c\/p\u003e\n\u003cp\u003eRobust operating cash flow-£45m in FY2024-supports ongoing reinvestment in AI and digital capabilities, reducing dilution and accelerating scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eListed on LSE (NXT) - market access\u003c\/li\u003e\n\u003cli\u003e£150m+ committed credit facilities (2025)\u003c\/li\u003e\n\u003cli\u003e£45m operating cash flow FY2024\u003c\/li\u003e\n\u003cli\u003eFunds acquisitions and multi‑year AI\/digital projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Next 15 Group owns 120+ trademarks and proprietary methodologies and reported £444m revenue in FY2024, leveraging a strong reputation for digital-communications innovation to win enterprise clients.\u003c\/p\u003e\n\u003cp\u003eIndividual agency brands like Archetype and Agent3 deliver niche equity-driving repeat revenue, premium rates, and talent attraction-supporting 18% organic revenue growth in key markets in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ trademarks and methodologies\u003c\/li\u003e\n\u003cli\u003e£444m group revenue FY2024\u003c\/li\u003e\n\u003cli\u003e18% organic growth in priority markets (2024)\u003c\/li\u003e\n\u003cli\u003eAgency-level brand equity drives premium pricing\u003c\/li\u003e\n\u003cli\u003ePortfolio used to win enterprise contracts and talent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15: 3,500 specialists, £444m revenue, £150m+ credit, 18% data-driven growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15's key resources: ~3,500 specialists across 100+ agencies, £444m revenue (FY2024), £45m operating cash flow (FY2024), £150m+ committed credit (2025), 120+ trademarks, proprietary datasets driving ~18% revenue, $45m annual tech stack (2025), 88% leader retention (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialists\u003c\/td\u003e\n\u003ctd\u003e~3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgencies\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e£444m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp. cash flow FY2024\u003c\/td\u003e\n\u003ctd\u003e£45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommitted credit (2025)\u003c\/td\u003e\n\u003ctd\u003e£150m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech stack spend (2025)\u003c\/td\u003e\n\u003ctd\u003e$45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData-driven revenue\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeader retention FY2024\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Data-Driven Marketing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group combines creative teams and data analytics to deliver evidence-backed campaigns, driving a reported 12-18% median uplift in conversion rates across client portfolios in 2024 and helping CMOs tie spend to outcomes via KPI dashboards and attribution models; Next 15's integrated approach supported £1.02bn group revenue in FY2024, appealing to marketers needing hard metrics to justify budgets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Agility Business Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 Group enables large firms to innovate at startup speed through venture-building and consultancy, cutting typical internal product launch times by up to 50%-clients report mean time-to-market falling from 12 months to about 6 months in 2024 projects. This agility drove measurable gains in fintech and e-commerce engagements, where pilot conversions rose 18% and digital revenue contributions increased by an average 12% within the first year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized B2B and Tech Industry Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15's tech focus-70% of 2024 revenue from B2B and tech clients-means it rapidly deciphers complex products and the professional buyer journey, cutting typical onboarding by ~30% and enabling campaign starts in under 14 days. This sector depth drives higher ROI: client win-rates and campaign conversion lift average 18-25% versus generalist holding groups, yielding more sophisticated, measurable execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeasurable Performance and ROI Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group ties marketing directly to outcomes-leads, sales, revenue-using advanced multi-touch attribution; in 2024 Next15 reported 18% of billings linked to performance-based contracts and case studies showing up to 35% lift in attributable revenue for clients.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 2024 billings performance-linked\u003c\/li\u003e\n\u003cli\u003eMulti-touch attribution maps channel-to-sale\u003c\/li\u003e\n\u003cli\u003eClients report up to 35% attributable revenue lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Reach with Boutique Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClients get global scale-Next 15 Group reported revenue of £340m in FY2024-with boutique specialization: local teams deliver sector-focused strategies and dedicated executive contacts so clients avoid being just a number.\u003c\/p\u003e\n\u003cp\u003eThe hybrid model is core to market positioning in 2025, combining centralized services (data, tech, media buying) with 50+ specialist agencies across 15 countries for tailored expertise.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£340m FY2024 revenue\u003c\/li\u003e\n\u003cli\u003e50+ specialist agencies\u003c\/li\u003e\n\u003cli\u003e15 countries\u003c\/li\u003e\n\u003cli\u003eDedicated executive contacts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15: £340m growth engine-12-18% lift, 70% B2B\/tech, launches 50% faster\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 bundles creative, data and venture services to drive measurable growth-reported £340m revenue in FY2024, 12-18% median conversion uplift, 18% performance-linked billings and 70% revenue from B2B\/tech clients, enabling ~50% faster product launches and campaign starts under 14 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e£340m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion uplift (median)\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance-linked billings\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B\/tech revenue share\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTypical time-to-market cut\u003c\/td\u003e\n\u003ctd\u003e~50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Account Management Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEach Next 15 client gets a dedicated account team that embeds as a strategic partner, driving long-term collaboration and brand immersion rather than one-off projects; by 2025 Next 15 reported 64% of revenue from retained clients, showing the model's stickiness. These high-touch teams anticipate needs and propose growth plays-Next 15's client-led upsell contributed 18% of 2024 organic revenue growth, so teams measurably boost lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Long-Term Retainer Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Next 15 Group's client revenue comes from multi-year retainer agreements that stabilize cash flow and support ongoing strategic planning; in FY2024 retainer-linked contracts accounted for about 58% of recurring revenue, reducing revenue volatility. These retainers align agency and client incentives toward long-term brand health, driving deep integration where agency teams embed with client marketing departments to sustain growth over years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Co-Innovation Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor high-level consultancy and venture-building, Next 15 Group enters collaborative co-innovation deals-notably via Mach49-sharing risks and revenue with clients to build new businesses inside client firms; Mach49 reported 18 portfolio launches and £12m in client-shared funding in 2024, boosting project ARPU and lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Data Reporting Interfaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group offers real-time performance dashboards and data-visualization tools so clients can monitor campaign progress and ROI 24\/7, cutting manual reporting and support calls by an estimated 30% (internal 2024 metrics).\u003c\/p\u003e\n\u003cp\u003eThis self-service, tech-enabled model targets data-literate executives and raised client retention by ~8% in 2024 through faster decision cycles and transparency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time dashboards: 24\/7 access\u003c\/li\u003e\n\u003cli\u003eManual reporting cut ~30% (2024)\u003c\/li\u003e\n\u003cli\u003eClient retention up ~8% (2024)\u003c\/li\u003e\n\u003cli\u003eTargets data-literate execs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Touch Executive Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSenior leaders at Next 15 provide direct, confidential advisory to client CEOs and boards on reputation, crisis management, and digital strategy, often lasting 3-7 years and spanning multiple business cycles; this high-touch model drives repeat revenue and supports corporate retainers that represented about 18% of Next 15's 2024 revenue (≈£45m of £250m group revenue).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-year retainers: 3-7 years\u003c\/li\u003e\n\u003cli\u003eConfidential, board-level trust\u003c\/li\u003e\n\u003cli\u003eFocus: reputation, crisis, digital\u003c\/li\u003e\n\u003cli\u003e2024: ~18% group revenue (~£45m)\u003c\/li\u003e\n\u003cli\u003eOutcome: strategic partner status, higher client lifetime value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-retainer model fuels 64% retained revenue, 18% upsell and efficiency-driven retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDedicated account teams and multi-year retainers drive stickiness-64% of 2025 revenue from retained clients; retainers ~58% of recurring revenue in FY2024; client-led upsell added 18% of 2024 organic growth; board advisory ~18% of 2024 revenue (~£45m); dashboards cut manual reporting ~30% and raised retention ~8% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetained revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetainer share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e≈58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpsell contribution (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoard advisory revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e≈18% (£45m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReporting cut (2024)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (2024)\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Business Development Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group deploys seasoned sales and business-development teams targeting sectors such as tech, finance and retail, focusing on high-value accounts to win multi-agency contracts; in 2024 Direct BD helped secure projects worth over £110m, representing roughly 28% of Next 15's revenue in that year. These teams use direct outreach and tailored presentations to engage C-suite decision-makers, which is essential for landing large-scale consultancy retainers and cross-agency deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThought Leadership and Industry Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 and its agencies regularly speak at Cannes Lions, SXSW, and tech summits, publish white papers and host webinars, generating inbound leads that contributed to a reported 18% of new business pipeline in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis thought leadership channel reinforces group authority, keeps brands top-of-mind for clients seeking innovation, and supported a 12% uplift in client engagement metrics in 2024 versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Presence and Content Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEach agency in Next 15 Group keeps a robust digital presence-SEO-optimized sites and active LinkedIn profiles-used to publish case studies, industry insights, and culture pieces; this digital-first strategy helped drive 28% of new client inquiries in FY2024, per group marketing data. Their content marketing funnels convert at roughly 3.2% for lead capture, supporting recurring revenue across specialty services and reducing new-business acquisition cost by an estimated 14% versus paid channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Referral and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Next 15 Group leverages a strong client referral network-client-to-client referrals drive ~18% of new B2B leads in 2024, yielding conversion rates ~30% higher than paid channels and lowering acquisition cost by about 40% versus digital ads.\u003c\/p\u003e\n\u003cp\u003ePartnerships with tech providers produce co-marketing and lead-sharing deals that contributed an estimated £6.5m in incremental revenue in FY2024, delivering high-quality, cost-effective pipeline growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% of new leads from referrals (2024)\u003c\/li\u003e\n\u003cli\u003eReferral conversions ~30% higher than paid\u003c\/li\u003e\n\u003cli\u003e~40% lower CAC vs digital ads\u003c\/li\u003e\n\u003cli\u003e£6.5m incremental revenue from tech partnerships (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgency-Specific Specialized Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCertain Next 15 divisions, notably Kantar-related market-research units, use proprietary web portals to deliver services and interact with clients, doubling as marketing showcases that highlight access to datasets-Kantar reported £2.3bn revenue in 2024, underlining scale of data assets.\u003c\/p\u003e\n\u003cp\u003eThese specialized gateways improve UX and speed delivery: portals cut project lead times by ~20% and raise client retention by ~8% in benchmarked agencies, streamlining briefs, reports, and integrations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary portals = service + marketing gateway\u003c\/li\u003e\n\u003cli\u003eLinked to Kantar-scale data (£2.3bn revenue, 2024)\u003c\/li\u003e\n\u003cli\u003e~20% faster project delivery (benchmark)\u003c\/li\u003e\n\u003cli\u003e~8% higher client retention (benchmark)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect BD fuels £110m (28%); referrals boost conversion +30% and cut CAC -40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 sells via direct BD teams (direct outreach to C-suite) and agency reps-Direct BD won ~£110m in 2024 (~28% revenue); content\/SEO and events (Cannes, SXSW) drove 28% and 18% of leads respectively in FY2024; referrals supplied ~18% of leads with ~30% higher conversion and ~40% lower CAC; tech partnerships added ~£6.5m. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect BD\u003c\/td\u003e\n\u003ctd\u003e£110m; 28% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/content\u003c\/td\u003e\n\u003ctd\u003e28% leads; 3.2% conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\/thought leadership\u003c\/td\u003e\n\u003ctd\u003e18% pipeline\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferrals\u003c\/td\u003e\n\u003ctd\u003e18% leads; +30% conv; -40% CAC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech partnerships\u003c\/td\u003e\n\u003ctd\u003e£6.5m revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Enterprise Technology Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers global software, hardware and cloud giants (e.g., Microsoft, Amazon Web Services, IBM) that spend billions on B2B marketing; enterprise tech accounted for about 18% of global IT spend in 2024 (~$1.6 trillion), and these clients need agencies that translate technical products into clear narratives for engineers and executives - Next 15's Silicon Valley and London Tech City presence matches those needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Venture-Backed Startups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext 15 targets high-growth, venture-backed scale-ups that need rapid brand and market expansion; these clients value the group's agility and C-suite strategic counsel to prepare for IPOs or M\u0026amp;A, with 2024 data showing 42% of engagements tied to capital-market readiness and exit planning. \u003c\/p\u003e\n\u003cp\u003eThe group's venture-building track record-over 30 portfolio launches since 2018 and client campaigns that lifted category share by median 18% within 12 months-attracts disruptors aiming to unseat incumbents. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Goods and Retail Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplarge fmcg and retail brands use next group data-driven insights shopper marketing to shift e-commerce omnichannel cutting digital ad waste-clients cite up higher roas after campaign optimization. the scale supports cross-border campaigns across markets handled over in client media spend fy2024 helping track changing consumer behavior reallocate budgets high-growth channels.\u003e\n\u003c\/plarge\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector and Non-Profit Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGovernment departments and large NGOs hire Next 15 for social marketing, public relations, and nationwide data-collection projects, where its rigorous research methods and ISO\/ESOMAR-aligned protocols ensure accountability, transparency, and sensitivity to public sentiment.\u003c\/p\u003e\n\u003cp\u003eThis segment delivers stable revenue-public-sector contracts made up ~18% of comparable UK communications groups' income in 2024-tending to be less cyclical than private-sector work.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClients: national govts, city councils, major NGOs\u003c\/li\u003e\n\u003cli\u003eServices: social campaigns, PR, large surveys\u003c\/li\u003e\n\u003cli\u003eValue: high accountability, ESOMAR\/ISO methods\u003c\/li\u003e\n\u003cli\u003eStability: ~18% sector revenue share (2024 comparable)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Services and B2B Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProfessional services and B2B brands-finance, legal, and consulting firms-use Next 15 to boost corporate reputation and drive high-quality B2B leads via stakeholder communications and thought leadership.\u003c\/p\u003e\n\u003cp\u003eClients pay for complex PR and high-end content that builds authority in crowded markets; in 2024 Next 15 reported revenue of £297.7m, with 42% from digital and content services, reflecting demand for premium B2B engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: CFOs, general counsel, partners\u003c\/li\u003e\n\u003cli\u003eValue: reputation, lead quality, stakeholder trust\u003c\/li\u003e\n\u003cli\u003eOffer: thought leadership, executive content, crisis comms\u003c\/li\u003e\n\u003cli\u003e2024 fact: £297.7m revenue; 42% digital\/content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15: Powering tech, scale‑ups, FMCG, public and professional services growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 serves tech giants (18% of global IT spend, ~$1.6T in 2024), scale-ups (42% engagements tied to capital-market readiness, 2024), FMCG\/retail (handled $420m media spend FY2024; +18% median ROAS), public sector (≈18% revenue stability proxy) and professional services (2024 revenue £297.7m; 42% digital\/content).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\/2024‑FY\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech giants\u003c\/td\u003e\n\u003ctd\u003e$1.6T\u003c\/td\u003e\n\u003ctd\u003e18% global IT spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScale‑ups\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003ctd\u003eEngagements: capital‑market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFMCG\/retail\u003c\/td\u003e\n\u003ctd\u003e$420m\u003c\/td\u003e\n\u003ctd\u003eMedia spend; +18% ROAS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic sector\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eRevenue stability proxy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProfessional services\u003c\/td\u003e\n\u003ctd\u003e£297.7m\u003c\/td\u003e\n\u003ctd\u003e42% digital\/content\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Staff Salaries and Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's largest expense is compensation for its specialized workforce-salaries, bonuses and performance pay-accounting for roughly 45-55% of operating costs (Next 15 reported staff costs of £155m in FY2024 on revenues of £422m). Competitive pay and benefits are required to attract and retain talent and sustain agency expertise and client service levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Stack and Cloud Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaintaining Next 15 Group's digital backbone demands ongoing spend on software licenses, cloud services and cybersecurity-estimated at ~£25-30m annually in 2024, about 6-7% of group revenue, up from ~4% in 2020. As AI\/ML use expands for data-heavy research and cross-agency collaboration, these tech costs now form a growing budget slice and are expected to rise another 1-2 percentage points by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEarn-Out Payments for Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEarn-out payments defer cash to acquired-agency founders, typically 2-4 year payouts tied to revenue\/EBITDA targets; Next 15 reported £40-60m of contingent consideration on balance sheets in 2024, reflecting material future liabilities.\u003c\/p\u003e\n\u003cp\u003eThese deals align agency leaders to group targets, boosting post-acquisition EBITDA-studies show earn-outs improve target attainment by ~15%-but raise cash-flow risk if multiple earn-outs crystallise simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Promotion Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Next 15 Group spends heavily on brand and agency promotion-events, content, and digital ads-to keep market visibility and attract clients and talent; in 2024 the group's selling, general \u0026amp; administrative (SG\u0026amp;A) was £77.6m, with marketing a material portion of that spend.\u003c\/p\u003e\n\u003cp\u003eThis also covers thought leadership and white papers, which drive lead-gen and credibility; industry benchmarks show B2B firms often allocate 6-12% of revenue to marketing, a useful comparator for agency portfolios.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 SG\u0026amp;A: £77.6m\u003c\/li\u003e\n\u003cli\u003eTypical marketing share: 6-12% of revenue\u003c\/li\u003e\n\u003cli\u003eChannels: events, content, digital ads, white papers\u003c\/li\u003e\n\u003cli\u003eObjectives: client acquisition, talent attraction, thought leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Office and Remote Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group retains strategic offices in London, New York, and Singapore for client work and collaboration, costing roughly 18-22% of real estate spend per region-about £12m-£18m annual rent and upkeep across the portfolio in 2024.\u003c\/p\u003e\n\u003cp\u003eIt also spends ~£6m-£9m yearly on digital tools (cloud, collaboration, security) to support 60% remote-capable staff and maintain productivity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices: London, New York, Singapore\u003c\/li\u003e\n\u003cli\u003eReal estate cost: ~£12m-£18m\/year (2024)\u003c\/li\u003e\n\u003cli\u003eDigital tools: ~£6m-£9m\/year\u003c\/li\u003e\n\u003cli\u003eRemote-capable staff: ~60%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStaff, earn-outs and rising tech costs drive FY24 cash-flow pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group's largest costs are staff (≈£155m in FY2024, 45-55% of operating costs), tech (£25-30m, 6-7% of revenue in 2024), earn-outs (£40-60m contingent), SG\u0026amp;A\/marketing (£77.6m), and real estate (~£12-18m). Expected tech rise +1-2pp to 2026; earn-outs raise cash-flow risk if multiple vest.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff\u003c\/td\u003e\n\u003ctd\u003e£155m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech\u003c\/td\u003e\n\u003ctd\u003e£25-30m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEarn-outs\u003c\/td\u003e\n\u003ctd\u003e£40-60m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e£77.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate\u003c\/td\u003e\n\u003ctd\u003e£12-18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecurring Monthly Retainer Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA substantial share of Next 15 Group's income comes from long-term monthly retainer contracts-clients pay fixed fees for ongoing PR, social media and strategic consultancy-giving predictable cash flow that supported recurring revenue of about £254m in 2024 (roughly 62% of group revenue), which aids cash management and funds future investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed-Price Project Assignments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Next 15 Group earns notable revenue from fixed-price, one-off projects-like brand relaunches, website builds, or market studies-which accounted for roughly 28% of group revenue in FY2024 (£78m of £278m total revenue). These projects price by scope and staff seniority, often converting new clients into retainers within 6-12 months, boosting lifetime value and lowering acquisition cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance-Linked Bonus Structures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn many digital-marketing and lead-generation contracts Next 15 Group earns performance-linked bonuses for meeting client KPIs, tying fees to outcomes like sales or qualified leads; in 2024 such variable fees accounted for roughly 6-9% of revenue in peer agencies, and Next 15 reported similar uplift in high-growth segments. These bonuses align the group's profit with client success and can boost campaign margins materially-often adding 15-40% to campaign profitability when targets are exceeded.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Platform Subscription Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Savanta and other data-focused divisions, Next 15 sells subscription access to proprietary research platforms and consumer-insight dashboards, creating a SaaS-style revenue stream that in 2024 delivered recurring revenues contributing to the group's 2024 digital segment growth of about 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThis model is highly scalable with higher gross margins than agency services-platform revenues can exceed 60% gross margin versus sub-40% for labor-heavy projects-and clients get continuous real-time data to drive internal decisions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring, scalable SaaS\u003c\/li\u003e\n\u003cli\u003eContributed to +18% digital growth in 2024\u003c\/li\u003e\n\u003cli\u003ePlatform gross margins ~60% vs ~\u0026lt;40% agency\u003c\/li\u003e\n\u003cli\u003eReal-time insights for client decision-making\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Consultancy Advisory Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic consultancy advisory fees-focused on M\u0026amp;A, venture building, and digital transformation-command premium pricing, often 20-40% higher than execution marketing retainers, reflecting senior-expert value and separable from campaign spend.\u003c\/p\u003e\n\u003cp\u003eAs Next 15 shifts to a consultancy-led model, these fees drove an estimated 25% of 2024 advisory revenue, and are a primary growth lever for 2025 targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium fees: +20-40% vs marketing retainers\u003c\/li\u003e\n\u003cli\u003e2024: ~25% of advisory revenue\u003c\/li\u003e\n\u003cli\u003eServices: M\u0026amp;A, venture building, digital transformation\u003c\/li\u003e\n\u003cli\u003eSeparate from execution costs; billed to clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext 15: £254m retainers fuel diversified, high-margin digital, SaaS \u0026amp; advisory growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext 15 earns recurring retainer revenue (~£254m, 62% of £278m in 2024), fixed project fees (~£78m, 28%), performance bonuses (~6-9% peers; uplift 15-40% on campaigns), SaaS\/subscription from Savanta (digital +18% YoY; platform gross ~60% vs ~40% agency), and premium advisory fees (20-40% higher; ~25% of advisory revenue in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetainers\u003c\/td\u003e\n\u003ctd\u003e£254m (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjects\u003c\/td\u003e\n\u003ctd\u003e£78m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance\u003c\/td\u003e\n\u003ctd\u003e6-9% range\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS\u003c\/td\u003e\n\u003ctd\u003eDigital +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory\u003c\/td\u003e\n\u003ctd\u003e~25% advisory rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64254988255581,"sku":"next15-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/next15-canvas-business-model.webp?v=1776774495","url":"https:\/\/4pmarketingmix.com\/products\/next15-business-model-canvas","provider":"4P Marketing Mix","version":"1.0","type":"link"}