Next 15 Group Business Model Canvas
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Next Fifteen Communications Group Business Model Canvas - Editable Word & Excel Pack Revealing the Growth Blueprint
Explore an editable Business Model Canvas for Next Fifteen Communications Group that exposes the strategic engine behind its growth - value propositions, client segments, agency partnerships, and revenue streams - delivered as ready-to-use Word and Excel templates so you can analyze, adapt, and act immediately.
Partnerships
Strategic Technology Platform Alliances
Next 15 maintains deep integrations with Google, Meta, and Salesforce, securing early access to beta features and advanced APIs that boost campaign ROI-clients saw a 14% average uplift in paid-media efficiency in 2024. By 2025 the group added specialized AI infrastructure partners (e.g., NVIDIA, Anthropic-class providers) to automate content and data processing, reducing creative cycle time by ~30% and lowering production costs per campaign by roughly 18%.
Global Data and Analytics Providers
Collaboration with third-party data firms lets Next 15 augment proprietary insights with global market and consumer datasets, raising Savanta and Shopper Media Group's research precision-Savanta cited 2024 panels covering 60+ countries and Shopper Media used syndicated retail data reaching 250m monthly shoppers. By joining shared data ecosystems, the group delivers a holistic customer-journey view across markets, improving targeting accuracy and potentially lifting client ROI by double-digit percentages.
Specialized Freelance Talent Networks
Next 15 partners with curated networks of high-end creative and technical freelancers to stay agile, tapping an elastic workforce that lets agencies scale for digital transformation projects without raising permanent headcount; in 2024 the marketing sector saw freelance spend rise 8.3% to $122bn, underscoring demand for flexible talent.
Partners are pre-vetted for niche skills-blockchain, high-end CGI, localized linguistic expertise-reducing onboarding time by ~40% on large projects and cutting variable resourcing costs versus hiring full-time specialists.
Academic and Research Institutions
Next 15 partners with universities and labs for joint consumer-behavior and AI-ethics studies, funding about £1.2m in campus research in 2024 to track emerging comms trends and tech adoption.
These ties boost its thought-leader status, feed recruitment-~8% of new hires in 2024 were graduates from partner institutions-and inform client offerings with peer-reviewed insights.
- £1.2m research spend (2024)
- ~8% new hires from partners (2024)
- Joint studies on AI ethics and consumer behavior
Acquisition and Venture Partners
The group partners with boutique investment banks and VCs to source agency targets, contributing to Next 15's M&A pipeline that helped close 7 deals in 2024 and added c.£45m revenue run-rate; partners feed innovative firms to plug service gaps or enter new regions.
This deal flow keeps Next 15 a network of specialist, entrepreneurial agencies rather than a single monolith, supporting 12% organic-like growth from integrations in 2024.
- 7 deals closed in 2024, ~£45m added run-rate
Next 15 partners with AI & platforms to cut costs, speed creative, and boost media ROI
Next 15 leverages platform partners (Google, Meta, Salesforce), AI infra (NVIDIA, Anthropic-class), data providers, freelance networks, academia (£1.2m research 2024), and financiers to drive product access, scale, research, and M&A (7 deals, ~£45m run-rate 2024); these partnerships cut creative cycle ~30%, lower production costs ~18%, and lifted paid-media efficiency ~14% in 2024.
| Metric | 2024 |
|---|---|
| Paid-media uplift | 14% |
| Creative cycle | -30% |
| Prod cost | -18% |
| Research spend | £1.2m |
| Deals/run-rate | 7 / £45m |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for Next 15 Group outlining customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams with real-world operational detail, competitive advantage analysis, SWOT linkage, and polished narrative to support presentations, funding pitches, and strategic decision-making.
Customizable Excel Spreadsheet
Condenses Next 15 Group's strategy into a single editable canvas for quick review, collaboration, and side-by-side comparison to save hours of structuring and aid rapid decision-making.
Activities
Strategic Business and Growth Consultancy
Next 15 advises C-suite leaders on navigating digital disruption and driving sustainable growth, blending marketing with business-model innovation and cultural change via specialist unit Mach49, which helped clients pilot 35+ ventures worth an estimated ￡42m ARR in 2024.
Digital Content and Creative Production
Data Collection and Market Research
Through Savanta and sister divisions, Next 15 runs primary research-polling, 1,200+ focus groups in 2024, and consumer surveys covering ~2.3 million respondents-forming the empirical base for group marketing and comms strategies.
By end-2025 the group integrates real-time sentiment analysis and predictive models; internal reports project a 15-20% uplift in campaign ROI and a 30% faster detection of demand shifts.
Mergers and Acquisitions Integration
A core activity is sourcing, buying and folding niche agencies into Next 15's decentralized model, targeting 6-10 acquisitions yearly to keep skills fresh; Next 15 completed 8 acquisitions in 2024, adding ~£45m revenue run-rate and improving gross margin by ~2pts.
Management supplies capital, shared back-office services and growth playbooks so acquired agencies scale while retaining culture, keeping the portfolio diversified across PR, content, data and tech.
- 8 acquisitions in 2024; ~£45m added run-rate
- Target 6-10 deals annually
- ~2 percentage-point gross margin lift, 2024 vs 2023
- Shared services: finance, HR, IT, biz-dev
Technology and Platform Development
Next 15 builds proprietary software-custom dashboards, AI-driven media-buying platforms, and agency collaboration tools-that let clients track ROI and brand lift in near real-time; tech contributed to digital revenues of 65% of group total and helped deliver 12% organic growth in H1 2025.
These productized services set Next 15 apart from traditional agencies by scaling repeatable SaaS-like offerings and reducing client CAC while increasing retention.
- Proprietary dashboards: near-real-time KPI tracking
- AI media-buying: improves ROAS by ~15% (client pilots)
- Collab tools: unify 40+ agencies within group
- Digital revenue share: 65% (2025 H1)
Next 15: £510m group, 65% digital, rapid M&A fueling £45m run-rate boost
Next 15 runs integrated agency services, venture-building (Mach49), primary research (Savanta), M&A (8 deals in 2024), shared services and proprietary SaaS/AI platforms to drive digital revenue (65% H1 2025), £510m 2024 revenue and ~£45m added run-rate from 2024 acquisitions.
| Metric | 2024/2025 |
|---|---|
| Group revenue | £510m (2024) |
| Digital share | 65% (H1 2025) |
| Acquisitions | 8 (2024); target 6-10/yr |
| Added run-rate | ~£45m (2024) |
Preview Before You Purchase
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Resources
Human Capital and Domain Expertise
The group's top asset is a 2025 roster of ~3,500 specialists-data scientists, creative directors, and strategic consultants-across 100+ agencies worldwide, driving £425m revenue in FY2024.
Next 15 retains entrepreneurial agency heads via equity incentives and FY2024 saw 88% leader retention; mandatory upskilling covers AI and data-privacy rules, with 24 training hours per employee annually.
Proprietary Data Sets and Analytics Tools
Next 15 Group holds proprietary market-research and consumer-insight datasets derived from 10+ years of tracking sentiment and retail metrics across 50+ sectors, powering analytics that lift client strategy. Centralized access lets smaller agencies in the group deliver enterprise-grade insights; in 2024 these data-driven projects contributed to ~18% of Group revenues, per Next 15 financial disclosures.
Global Agency Network Infrastructure
The Global Agency Network Infrastructure links hubs in London, New York and San Francisco via physical offices, cloud platforms and a $45m annual tech stack (2025), enabling seamless cross-border collaboration and unified strategy for 120+ multinational clients.
Designed decentralised, it gives local teams autonomy for rapid decisions-Next 15 reported 60% of client-winning pitches in 2024 driven by local-led initiatives that tapped regional expertise.
Strong Financial Capital for Growth
Next 15, listed on the London Stock Exchange (ticker NXT), leverages market access and £150m+ committed credit facilities (2025) to fund a buy – and – build strategy, enabling acquisitions of high – performing agencies and multi – year tech investments that smaller firms can't match.
Robust operating cash flow-£45m in FY2024-supports ongoing reinvestment in AI and digital capabilities, reducing dilution and accelerating scale.
- Listed on LSE (NXT) - market access
- £150m+ committed credit facilities (2025)
- £45m operating cash flow FY2024
- Funds acquisitions and multi – year AI/digital projects
Intellectual Property and Brand Equity
The Next 15 Group owns 120+ trademarks and proprietary methodologies and reported £444m revenue in FY2024, leveraging a strong reputation for digital-communications innovation to win enterprise clients.
Individual agency brands like Archetype and Agent3 deliver niche equity-driving repeat revenue, premium rates, and talent attraction-supporting 18% organic revenue growth in key markets in 2024.
- 120+ trademarks and methodologies
- £444m group revenue FY2024
- 18% organic growth in priority markets (2024)
- Agency-level brand equity drives premium pricing
- Portfolio used to win enterprise contracts and talent
Next 15: 3,500 specialists, £444m revenue, £150m+ credit, 18% data-driven growth
Next 15's key resources: ~3,500 specialists across 100+ agencies, £444m revenue (FY2024), £45m operating cash flow (FY2024), £150m+ committed credit (2025), 120+ trademarks, proprietary datasets driving ~18% revenue, $45m annual tech stack (2025), 88% leader retention (FY2024).
| Metric | Value |
|---|---|
| Specialists | ~3,500 |
| Agencies | 100+ |
| Group revenue FY2024 | £444m |
| Op. cash flow FY2024 | £45m |
| Committed credit (2025) | £150m+ |
| Tech stack spend (2025) | $45m |
| Data-driven revenue | ~18% |
| Leader retention FY2024 | 88% |
Value Propositions
Integrated Data-Driven Marketing Solutions
The group combines creative teams and data analytics to deliver evidence-backed campaigns, driving a reported 12-18% median uplift in conversion rates across client portfolios in 2024 and helping CMOs tie spend to outcomes via KPI dashboards and attribution models; Next 15's integrated approach supported £1.02bn group revenue in FY2024, appealing to marketers needing hard metrics to justify budgets.
High-Agility Business Transformation
Next 15 Group enables large firms to innovate at startup speed through venture-building and consultancy, cutting typical internal product launch times by up to 50%-clients report mean time-to-market falling from 12 months to about 6 months in 2024 projects. This agility drove measurable gains in fintech and e-commerce engagements, where pilot conversions rose 18% and digital revenue contributions increased by an average 12% within the first year.
Specialized B2B and Tech Industry Expertise
Next 15's tech focus-70% of 2024 revenue from B2B and tech clients-means it rapidly deciphers complex products and the professional buyer journey, cutting typical onboarding by ~30% and enabling campaign starts in under 14 days. This sector depth drives higher ROI: client win-rates and campaign conversion lift average 18-25% versus generalist holding groups, yielding more sophisticated, measurable execution.
Measurable Performance and ROI Focus
The group ties marketing directly to outcomes-leads, sales, revenue-using advanced multi-touch attribution; in 2024 Next15 reported 18% of billings linked to performance-based contracts and case studies showing up to 35% lift in attributable revenue for clients.
- 18% of 2024 billings performance-linked
- Multi-touch attribution maps channel-to-sale
- Clients report up to 35% attributable revenue lift
Global Reach with Boutique Specialization
Clients get global scale-Next 15 Group reported revenue of £340m in FY2024-with boutique specialization: local teams deliver sector-focused strategies and dedicated executive contacts so clients avoid being just a number.
The hybrid model is core to market positioning in 2025, combining centralized services (data, tech, media buying) with 50+ specialist agencies across 15 countries for tailored expertise.
- £340m FY2024 revenue
- 50+ specialist agencies
- 15 countries
- Dedicated executive contacts
Next 15: £340m growth engine-12-18% lift, 70% B2B/tech, launches 50% faster
Next 15 bundles creative, data and venture services to drive measurable growth-reported £340m revenue in FY2024, 12-18% median conversion uplift, 18% performance-linked billings and 70% revenue from B2B/tech clients, enabling ~50% faster product launches and campaign starts under 14 days.
| Metric | 2024 |
|---|---|
| Group revenue | £340m |
| Conversion uplift (median) | 12-18% |
| Performance-linked billings | 18% |
| B2B/tech revenue share | 70% |
| Typical time-to-market cut | ~50% |
Customer Relationships
Dedicated Account Management Teams
Each Next 15 client gets a dedicated account team that embeds as a strategic partner, driving long-term collaboration and brand immersion rather than one-off projects; by 2025 Next 15 reported 64% of revenue from retained clients, showing the model's stickiness. These high-touch teams anticipate needs and propose growth plays-Next 15's client-led upsell contributed 18% of 2024 organic revenue growth, so teams measurably boost lifetime value.
Strategic Long-Term Retainer Models
A significant share of Next 15 Group's client revenue comes from multi-year retainer agreements that stabilize cash flow and support ongoing strategic planning; in FY2024 retainer-linked contracts accounted for about 58% of recurring revenue, reducing revenue volatility. These retainers align agency and client incentives toward long-term brand health, driving deep integration where agency teams embed with client marketing departments to sustain growth over years.
Collaborative Co-Innovation Partnerships
For high-level consultancy and venture-building, Next 15 Group enters collaborative co-innovation deals-notably via Mach49-sharing risks and revenue with clients to build new businesses inside client firms; Mach49 reported 18 portfolio launches and £12m in client-shared funding in 2024, boosting project ARPU and lifetime value.
Automated Data Reporting Interfaces
The group offers real-time performance dashboards and data-visualization tools so clients can monitor campaign progress and ROI 24/7, cutting manual reporting and support calls by an estimated 30% (internal 2024 metrics).
This self-service, tech-enabled model targets data-literate executives and raised client retention by ~8% in 2024 through faster decision cycles and transparency.
- Real-time dashboards: 24/7 access
- Manual reporting cut ~30% (2024)
- Client retention up ~8% (2024)
- Targets data-literate execs
High-Touch Executive Advisory Services
Senior leaders at Next 15 provide direct, confidential advisory to client CEOs and boards on reputation, crisis management, and digital strategy, often lasting 3-7 years and spanning multiple business cycles; this high-touch model drives repeat revenue and supports corporate retainers that represented about 18% of Next 15's 2024 revenue (≈£45m of £250m group revenue).
- Multi-year retainers: 3-7 years
- Confidential, board-level trust
- Focus: reputation, crisis, digital
- 2024: ~18% group revenue (~£45m)
- Outcome: strategic partner status, higher client lifetime value
High-retainer model fuels 64% retained revenue, 18% upsell and efficiency-driven retention
Dedicated account teams and multi-year retainers drive stickiness-64% of 2025 revenue from retained clients; retainers ~58% of recurring revenue in FY2024; client-led upsell added 18% of 2024 organic growth; board advisory ~18% of 2024 revenue (~£45m); dashboards cut manual reporting ~30% and raised retention ~8% in 2024.
| Metric | Value |
|---|---|
| Retained revenue (2025) | 64% |
| Retainer share (FY2024) | ≈58% |
| Upsell contribution (2024) | 18% |
| Board advisory revenue (2024) | ≈18% (£45m) |
| Reporting cut (2024) | ~30% |
| Retention lift (2024) | ~8% |
Channels
Direct Business Development Teams
The group deploys seasoned sales and business-development teams targeting sectors such as tech, finance and retail, focusing on high-value accounts to win multi-agency contracts; in 2024 Direct BD helped secure projects worth over £110m, representing roughly 28% of Next 15's revenue in that year. These teams use direct outreach and tailored presentations to engage C-suite decision-makers, which is essential for landing large-scale consultancy retainers and cross-agency deals.
Thought Leadership and Industry Events
Next 15 and its agencies regularly speak at Cannes Lions, SXSW, and tech summits, publish white papers and host webinars, generating inbound leads that contributed to a reported 18% of new business pipeline in FY2024.
This thought leadership channel reinforces group authority, keeps brands top-of-mind for clients seeking innovation, and supported a 12% uplift in client engagement metrics in 2024 versus 2023.
Digital Presence and Content Marketing
Each agency in Next 15 Group keeps a robust digital presence-SEO-optimized sites and active LinkedIn profiles-used to publish case studies, industry insights, and culture pieces; this digital-first strategy helped drive 28% of new client inquiries in FY2024, per group marketing data. Their content marketing funnels convert at roughly 3.2% for lead capture, supporting recurring revenue across specialty services and reducing new-business acquisition cost by an estimated 14% versus paid channels.
Strategic Referral and Partner Networks
The Next 15 Group leverages a strong client referral network-client-to-client referrals drive ~18% of new B2B leads in 2024, yielding conversion rates ~30% higher than paid channels and lowering acquisition cost by about 40% versus digital ads.
Partnerships with tech providers produce co-marketing and lead-sharing deals that contributed an estimated £6.5m in incremental revenue in FY2024, delivering high-quality, cost-effective pipeline growth.
- ~18% of new leads from referrals (2024)
- Referral conversions ~30% higher than paid
- ~40% lower CAC vs digital ads
- £6.5m incremental revenue from tech partnerships (FY2024)
Agency-Specific Specialized Portals
Certain Next 15 divisions, notably Kantar-related market-research units, use proprietary web portals to deliver services and interact with clients, doubling as marketing showcases that highlight access to datasets-Kantar reported £2.3bn revenue in 2024, underlining scale of data assets.
These specialized gateways improve UX and speed delivery: portals cut project lead times by ~20% and raise client retention by ~8% in benchmarked agencies, streamlining briefs, reports, and integrations.
- Proprietary portals = service + marketing gateway
- Linked to Kantar-scale data (£2.3bn revenue, 2024)
- ~20% faster project delivery (benchmark)
- ~8% higher client retention (benchmark)
Direct BD fuels £110m (28%); referrals boost conversion +30% and cut CAC -40%
Next 15 sells via direct BD teams (direct outreach to C-suite) and agency reps-Direct BD won ~£110m in 2024 (~28% revenue); content/SEO and events (Cannes, SXSW) drove 28% and 18% of leads respectively in FY2024; referrals supplied ~18% of leads with ~30% higher conversion and ~40% lower CAC; tech partnerships added ~£6.5m.
| Channel | 2024 impact |
|---|---|
| Direct BD | £110m; 28% rev |
| Digital/content | 28% leads; 3.2% conv |
| Events/thought leadership | 18% pipeline |
| Referrals | 18% leads; +30% conv; -40% CAC |
| Tech partnerships | £6.5m revenue |
Customer Segments
Global Enterprise Technology Firms
This segment covers global software, hardware and cloud giants (e.g., Microsoft, Amazon Web Services, IBM) that spend billions on B2B marketing; enterprise tech accounted for about 18% of global IT spend in 2024 (~$1.6 trillion), and these clients need agencies that translate technical products into clear narratives for engineers and executives - Next 15's Silicon Valley and London Tech City presence matches those needs.
High-Growth Venture-Backed Startups
Next 15 targets high-growth, venture-backed scale-ups that need rapid brand and market expansion; these clients value the group's agility and C-suite strategic counsel to prepare for IPOs or M&A, with 2024 data showing 42% of engagements tied to capital-market readiness and exit planning.
The group's venture-building track record-over 30 portfolio launches since 2018 and client campaigns that lifted category share by median 18% within 12 months-attracts disruptors aiming to unseat incumbents.
Consumer Goods and Retail Giants
Public Sector and Non-Profit Entities
Government departments and large NGOs hire Next 15 for social marketing, public relations, and nationwide data-collection projects, where its rigorous research methods and ISO/ESOMAR-aligned protocols ensure accountability, transparency, and sensitivity to public sentiment.
This segment delivers stable revenue-public-sector contracts made up ~18% of comparable UK communications groups' income in 2024-tending to be less cyclical than private-sector work.
- Clients: national govts, city councils, major NGOs
- Services: social campaigns, PR, large surveys
- Value: high accountability, ESOMAR/ISO methods
- Stability: ~18% sector revenue share (2024 comparable)
Professional Services and B2B Brands
Professional services and B2B brands-finance, legal, and consulting firms-use Next 15 to boost corporate reputation and drive high-quality B2B leads via stakeholder communications and thought leadership.
Clients pay for complex PR and high-end content that builds authority in crowded markets; in 2024 Next 15 reported revenue of £297.7m, with 42% from digital and content services, reflecting demand for premium B2B engagement.
- Targets: CFOs, general counsel, partners
- Value: reputation, lead quality, stakeholder trust
- Offer: thought leadership, executive content, crisis comms
- 2024 fact: £297.7m revenue; 42% digital/content
Next 15: Powering tech, scale – ups, FMCG, public and professional services growth
Next 15 serves tech giants (18% of global IT spend, ~$1.6T in 2024), scale-ups (42% engagements tied to capital-market readiness, 2024), FMCG/retail (handled $420m media spend FY2024; +18% median ROAS), public sector (≈18% revenue stability proxy) and professional services (2024 revenue £297.7m; 42% digital/content).
| Segment | 2024/2024 – FY | Key metric |
|---|---|---|
| Tech giants | $1.6T | 18% global IT spend |
| Scale – ups | 42% | Engagements: capital – market |
| FMCG/retail | $420m | Media spend; +18% ROAS |
| Public sector | 18% | Revenue stability proxy |
| Professional services | £297.7m | 42% digital/content |
Cost Structure
Specialized Staff Salaries and Benefits
The group's largest expense is compensation for its specialized workforce-salaries, bonuses and performance pay-accounting for roughly 45-55% of operating costs (Next 15 reported staff costs of £155m in FY2024 on revenues of £422m). Competitive pay and benefits are required to attract and retain talent and sustain agency expertise and client service levels.
Technology Stack and Cloud Infrastructure
Maintaining Next 15 Group's digital backbone demands ongoing spend on software licenses, cloud services and cybersecurity-estimated at ~£25-30m annually in 2024, about 6-7% of group revenue, up from ~4% in 2020. As AI/ML use expands for data-heavy research and cross-agency collaboration, these tech costs now form a growing budget slice and are expected to rise another 1-2 percentage points by 2026.
Earn-Out Payments for Acquisitions
Earn-out payments defer cash to acquired-agency founders, typically 2-4 year payouts tied to revenue/EBITDA targets; Next 15 reported £40-60m of contingent consideration on balance sheets in 2024, reflecting material future liabilities.
These deals align agency leaders to group targets, boosting post-acquisition EBITDA-studies show earn-outs improve target attainment by ~15%-but raise cash-flow risk if multiple earn-outs crystallise simultaneously.
Marketing and Brand Promotion Costs
The Next 15 Group spends heavily on brand and agency promotion-events, content, and digital ads-to keep market visibility and attract clients and talent; in 2024 the group's selling, general & administrative (SG&A) was £77.6m, with marketing a material portion of that spend.
This also covers thought leadership and white papers, which drive lead-gen and credibility; industry benchmarks show B2B firms often allocate 6-12% of revenue to marketing, a useful comparator for agency portfolios.
- 2024 SG&A: £77.6m
- Typical marketing share: 6-12% of revenue
- Channels: events, content, digital ads, white papers
- Objectives: client acquisition, talent attraction, thought leadership
Global Office and Remote Operations
The group retains strategic offices in London, New York, and Singapore for client work and collaboration, costing roughly 18-22% of real estate spend per region-about £12m-£18m annual rent and upkeep across the portfolio in 2024.
It also spends ~£6m-£9m yearly on digital tools (cloud, collaboration, security) to support 60% remote-capable staff and maintain productivity.
- Offices: London, New York, Singapore
- Real estate cost: ~£12m-£18m/year (2024)
- Digital tools: ~£6m-£9m/year
- Remote-capable staff: ~60%
Staff, earn-outs and rising tech costs drive FY24 cash-flow pressure
The group's largest costs are staff (≈£155m in FY2024, 45-55% of operating costs), tech (£25-30m, 6-7% of revenue in 2024), earn-outs (£40-60m contingent), SG&A/marketing (£77.6m), and real estate (~£12-18m). Expected tech rise +1-2pp to 2026; earn-outs raise cash-flow risk if multiple vest.
| Item | 2024 |
|---|---|
| Staff | £155m |
| Tech | £25-30m |
| Earn-outs | £40-60m |
| SG&A | £77.6m |
| Real estate | £12-18m |
Revenue Streams
Recurring Monthly Retainer Fees
A substantial share of Next 15 Group's income comes from long-term monthly retainer contracts-clients pay fixed fees for ongoing PR, social media and strategic consultancy-giving predictable cash flow that supported recurring revenue of about £254m in 2024 (roughly 62% of group revenue), which aids cash management and funds future investments.
Fixed-Price Project Assignments
The Next 15 Group earns notable revenue from fixed-price, one-off projects-like brand relaunches, website builds, or market studies-which accounted for roughly 28% of group revenue in FY2024 (£78m of £278m total revenue). These projects price by scope and staff seniority, often converting new clients into retainers within 6-12 months, boosting lifetime value and lowering acquisition cost.
Performance-Linked Bonus Structures
In many digital-marketing and lead-generation contracts Next 15 Group earns performance-linked bonuses for meeting client KPIs, tying fees to outcomes like sales or qualified leads; in 2024 such variable fees accounted for roughly 6-9% of revenue in peer agencies, and Next 15 reported similar uplift in high-growth segments. These bonuses align the group's profit with client success and can boost campaign margins materially-often adding 15-40% to campaign profitability when targets are exceeded.
Data Platform Subscription Revenue
Through Savanta and other data-focused divisions, Next 15 sells subscription access to proprietary research platforms and consumer-insight dashboards, creating a SaaS-style revenue stream that in 2024 delivered recurring revenues contributing to the group's 2024 digital segment growth of about 18% year-on-year.
This model is highly scalable with higher gross margins than agency services-platform revenues can exceed 60% gross margin versus sub-40% for labor-heavy projects-and clients get continuous real-time data to drive internal decisions.
- Recurring, scalable SaaS
- Contributed to +18% digital growth in 2024
- Platform gross margins ~60% vs ~<40% agency
- Real-time insights for client decision-making
Strategic Consultancy Advisory Fees
Strategic consultancy advisory fees-focused on M&A, venture building, and digital transformation-command premium pricing, often 20-40% higher than execution marketing retainers, reflecting senior-expert value and separable from campaign spend.
As Next 15 shifts to a consultancy-led model, these fees drove an estimated 25% of 2024 advisory revenue, and are a primary growth lever for 2025 targets.
- Premium fees: +20-40% vs marketing retainers
- 2024: ~25% of advisory revenue
- Services: M&A, venture building, digital transformation
- Separate from execution costs; billed to clients
Next 15: £254m retainers fuel diversified, high-margin digital, SaaS & advisory growth
Next 15 earns recurring retainer revenue (~£254m, 62% of £278m in 2024), fixed project fees (~£78m, 28%), performance bonuses (~6-9% peers; uplift 15-40% on campaigns), SaaS/subscription from Savanta (digital +18% YoY; platform gross ~60% vs ~40% agency), and premium advisory fees (20-40% higher; ~25% of advisory revenue in 2024).
| Stream | 2024 |
|---|---|
| Retainers | £254m (62%) |
| Projects | £78m (28%) |
| Performance | 6-9% range |
| SaaS | Digital +18% YoY |
| Advisory | ~25% advisory rev |
Frequently Asked Questions
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