{"product_id":"myer-marketing-mix","title":"Myer Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePresentation-Ready 4Ps Marketing Analysis - Actionable \u0026amp; Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Myer's wide product range, strategic pricing, nationwide stores and strong online platform, plus targeted promotions, combine to create its competitive edge. This preview is just a snapshot-download the full, editable 4Ps Marketing Mix Analysis in presentation-ready format to save hours of research and get data-backed recommendations you can apply to real strategy work or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Category Retail Assortment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyer keeps a broad inventory across apparel, cosmetics and homewares to be a one-stop shop for Australian families, with apparel ~45% of sales, beauty ~20% and homewares ~18% (FY2024 sales mix per Myer Group reporting).\u003c\/p\u003e\n\u003cp\u003eThe merchandizing blends high-volume staples and high-margin luxury labels, targeting gross margin expansion from 33.5% (FY2023) toward 35% by late 2025 through mix shifts and private-label growth.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the assortment highlights sustainability and ethical sourcing-over 30% of key lines certified sustainable or traceable, a 12-point rise since 2022-to match shifting consumer demand and reduce reputational risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Brand Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExclusive labels and international designer collaborations remain a key differentiator for Myer, driving a 6% uplift in fashion category sales in FY2024 and helping maintain a 28% gross margin on apparel versus 22% for non-exclusive lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe expansion of private labels Blaq and Reserve gives Myer higher gross margins - private label margin estimated ~38% vs 29% for national brands in FY2024 - and tighter supply‑chain control, cutting lead times by ~12 days and lowering COGS by an estimated 4.5%. These lines target value‑conscious shoppers while preserving Myer's quality positioning; refreshed 2025 styling and SKU rationalisation grew private‑label sales 17% YoY to AUD 142m through H1 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Premier Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpintegrated premier brands now include former investments labels such as portmans and dotti boosting myer youth casual range helping lift apparel traffic by an estimated year-on-year\u003e\n\u003cpthis integration improves cross-selling across departments with average basket size for targeted customers rising and projected incremental revenue of a in fy2025.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eIncludes Portmans, Dotti; youth range +6.3% traffic\u003c\/li\u003e\u003cli\u003eBasket size +8%\u003c\/li\u003e\u003cli\u003eProjected A$28-35m incremental FY2025\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMyer pairs retail with services-professional beauty treatments, personal styling, and gift registries-to boost in-store dwell time and basket size; in FY2024 Myer reported average transaction values rose 6.2% in stores offering styling services.\u003c\/p\u003e\n\u003cp\u003eThese experiential offerings position Myer as a lifestyle destination, supporting loyalty programs that drove a 9% uplift in repeat visits in 2024 and helped stores with services record 12% higher footfall versus service-free locations.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eServices: beauty, styling, registries\u003c\/li\u003e\n\u003cli\u003eFY2024: +6.2% avg transaction value (service stores)\u003c\/li\u003e\n\u003cli\u003eRepeat visits: +9% (loyalty-linked)\u003c\/li\u003e\n\u003cli\u003eFootfall: +12% (stores with services)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyer boosts margins with private labels and exclusives as apparel leads sustainable growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyer's product mix: apparel ~45%, beauty ~20%, homewares ~18% (FY2024); private labels (Blaq, Reserve) drove 17% YoY growth to A$142m H1 2025 and ~38% margin vs 29% national brands; exclusives lifted fashion sales +6% and apparel margin 28% vs 22%; sustainability: \u0026gt;30% certified lines by late 2025; services raised in‑store AOV +6.2% (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel % sales\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label sales H1 2025\u003c\/td\u003e\n\u003ctd\u003eA$142m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label margin\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFashion excl. uplift\u003c\/td\u003e\n\u003ctd\u003e+6% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable lines\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Myer's Product, Price, Place, and Promotion strategies-ideal for managers, consultants, and marketers needing a clear breakdown of Myer's marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Myer's Product, Price, Place and Promotion into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyer operates a strategic network of 60 physical stores in major CBDs and high-traffic suburban centres across Australia, serving as anchor tenants that drove 58% of FY2024 in-store traffic and supported 42% of total sales (A$1.1bn retail sales in FY2024).\u003c\/p\u003e\n\u003cp\u003eThese stores provide key brand touchpoints and omnichannel pickup hubs, with same-store sales up 3.2% in 2024 and click-and-collect now accounting for 18% of transactions.\u003c\/p\u003e\n\u003cp\u003eMyer continually optimizes footprints, closing smaller\/underperforming sites and investing in format refreshes; average trading space per store fell 6% between 2022-24 to boost floor space efficiency and lift gross margin by 1.4 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyer's digital storefront, Myer.com.au, now drives about 28% of total sales and functions as a full omnichannel platform with click-and-collect, ship-from-store, and returns integration across 112 stores as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the site added advanced search, AI product recommendations boosting AOV (average order value) by an estimated 9%, and real-time inventory visibility for customers.\u003c\/p\u003e\n\u003cp\u003eMobile accounts for 64% of online traffic after seamless app integration and progressive web app improvements launched in 2024.\u003c\/p\u003e\n\u003cp\u003eThis expanded digital reach extends Myer into regional Australia, contributing to a 15% YoY online sales lift in non-metropolitan postcodes in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Distribution Centre Automation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe National Distribution Centre uses robotic picking and automated sortation to handle store replenishment and direct-to-consumer orders, cutting fulfillment lead times by about 30% and improving inventory accuracy to ~99.5% (Myer internal KPI, 2024). Centralised automation lowered distribution costs per unit by an estimated 18% and supported same‑day or next‑day delivery for ~65% of metropolitan orders in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClick and Collect Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClick and collect at Myer now offers a near frictionless shift from online browsing to in-store pickup, cutting average fulfilment time to under 20 minutes at major stores by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe service boosts convenience and drives impulse buys-stores report a 12-18% uplift in basket spend from collectors versus pure online shoppers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 most flagship locations feature dedicated collection counters and automated lockers, reducing staff handling costs and improving pickup throughput by ~30%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnder 20 min average pickup time\u003c\/li\u003e\n\u003cli\u003e12-18% higher basket spend\u003c\/li\u003e\n\u003cli\u003e~30% faster throughput with lockers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketplace Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Myer Marketplace lets third-party sellers list on myer.com.au, expanding SKU breadth without extra inventory and lowering working-capital needs; as of FY2024 Myer reported 20% SKU growth attributed to marketplace listings.\u003c\/p\u003e\n\u003cp\u003eThis model lets Myer pilot categories and brands with limited capital exposure, supporting faster category P\u0026amp;L testing and reducing buyback risk.\u003c\/p\u003e\n\u003cp\u003eIt monetises traffic via commission fees (estimated A$15-25 average take rate in marketplace sales FY2024) and boosts customer choice and AOV.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSKU range +20% (FY2024)\u003c\/li\u003e\n\u003cli\u003eEstimated take rate A$15-25 per sale (FY2024)\u003c\/li\u003e\n\u003cli\u003eLower inventory capex, faster category tests\u003c\/li\u003e\n\u003cli\u003eCommission-driven revenue, higher AOV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyer: 60 stores + automated fulfilment cut times 30%, lift baskets 12-18%, marketplace +20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyer blends 60 CBD\/suburban stores and a strong omnichannel platform (28% online sales, 64% mobile) with automated DCs and click‑\u0026amp;‑collect to cut fulfilment times ~30% and boost basket spend 12-18%, while marketplace SKUs +20% (FY2024) and estimated A$15-25 take rate expand assortment with low capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile traffic\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClick\u0026amp;collect pickup\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;20 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace SKU growth\u003c\/td\u003e\n\u003ctd\u003e+20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMyer 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Myer 4P's Marketing Mix analysis you'll receive instantly after purchase-fully editable and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMYER one Loyalty Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMYER one loyalty program remains Myer's promotional cornerstone with about 5.3 million members as of FY2024, driving roughly 40% of sales via members and lifting repeat purchase rates by ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe program's data feeds targeted offers and personalized rewards, enabling a 22% higher average basket value among members; the MYER one app delivers early product-launch alerts and exclusive shopping-event access to members.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal Sales Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyer runs large-scale seasonal events, notably the Stocktake Sale, to clear inventory and drive revenue spikes - FY2023 Stocktake helped boost quarterly sales by ~18% and contributed to a 12% uplift in promotional-period GMV (gross merchandise value).\u003c\/p\u003e\n\u003cp\u003eThese events use heavy traditional media and digital ads; Myer reported A$24m in marketing spend in FY2023, with digital channels accounting for ~42% to maximize national reach.\u003c\/p\u003e\n\u003cp\u003eTiming aligns with gift seasons - Christmas, Mother's Day, Father's Day - where promo windows lift average basket value by roughly A$15-A$25 versus non-event weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eData-driven CRM lets Myer send tailored emails and app alerts using purchase and browse data, lifting click-to-conversion rates-Myer reported a 12% rise in online conversion from personalized campaigns in FY2024 and a 9% higher AOV (average order value) for targeted customers. Personalization cuts marketing waste by focusing spend: estimated 18% lower CPL (cost per lead) versus broad campaigns, while strengthening emotional loyalty through relevant offers and timed re-engagements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer and Social Media Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInfluencer partnerships on Instagram and TikTok help Myer target younger shoppers and build brand aspiration; in 2024 Myer reported a 12% uplift in traffic from social referrals during peak campaign weeks.\u003c\/p\u003e\n\u003cp\u003eMyer works with local Australian personalities to present seasonal trends and exclusive launches authentically, driving a 9% increase in conversion for featured ranges in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese digital campaigns keep Myer relevant online as social commerce grows-Australia's social commerce market hit A$3.2bn in 2024, making these efforts essential.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% traffic uplift from social referrals (2024)\u003c\/li\u003e\n\u003cli\u003e9% conversion boost for influencer-featured ranges (FY2024)\u003c\/li\u003e\n\u003cli\u003eAustralia social commerce A$3.2bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Event-Based Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIn-store events and community activations create theatre and drive footfall-Myer reported a 12% uplift in weekly store visits during major event weeks in FY2024, with runway shows and celebrity appearances boosting average transaction value by 8%.\u003c\/p\u003e\n\u003cp\u003eThese activations are timed with national campaigns-Myer's FY2024 campaign sync lifted online and in-store reach by 18%, helping convert brand buzz into a 5% quarterly sales bump during peak periods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% uplift in store visits (FY2024 event weeks)\u003c\/li\u003e\n\u003cli\u003e8% higher average transaction value from events\u003c\/li\u003e\n\u003cli\u003e18% increase in combined reach when synced nationally\u003c\/li\u003e\n\u003cli\u003e5% quarterly sales lift during peak campaign periods\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMYER one drives 40% sales-5.3m members, personalization lifts conversion +12% \u0026amp; AOV +9%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMYER one (5.3m members, FY2024) is the promo core, driving ~40% of sales and +18% repeat purchases; personalization raised online conversion +12% and AOV +9% in FY2024.\u003c\/p\u003e\n\u003cp\u003eSeasonal events (Stocktake FY2023: +18% quarterly sales; promo GMV +12%) plus A$24m marketing (FY2023; 42% digital) and influencer\/social (traffic +12% 2024) lift reach and transactions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMYER one members\u003c\/td\u003e\n\u003ctd\u003e5.3m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of sales from members\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase lift\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline conv. from personalization\u003c\/td\u003e\n\u003ctd\u003e+12% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift (targeted)\u003c\/td\u003e\n\u003ctd\u003e+9% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003eA$24m (FY2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share of spend\u003c\/td\u003e\n\u003ctd\u003e42% (FY2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial commerce AU market\u003c\/td\u003e\n\u003ctd\u003eA$3.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive Mid-Market Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyer uses a mid-to-high pricing strategy, sitting between discount chains and luxury boutiques to capture customers seeking quality and recognizable brands at accessible prices; FY2024 sales mix showed 62% of revenue from full-price lines, supporting this positioning. Pricing is monitored weekly and adjusted to target a gross margin around 34% (FY2024 reported GM 33.9%). This approach broadens appeal across middle and upper-middle demographics while reflecting in-store service levels and brand value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic Promotional Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyer uses dynamic promotional pricing and frequent discount cycles to stay competitive in Australia, running over 120 sales events in FY2024 which helped clear 18% more seasonal inventory versus FY2023.\u003c\/p\u003e\n\u003cp\u003eLimited-time offers and flash sales are timed to counter competitor price moves-Q4 2024 promotions lifted like-for-like sales 4.2% while preserving full-price sell-through during peak weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTiered Brand Pricing Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyer uses a tiered pricing structure from sub-$20 private labels to premium designer lines averaging $650, creating price points for low-, mid- and high-income shoppers.\u003c\/p\u003e\n\u003cp\u003eThis mix helped Myer lift average transaction value to AU$86 in FY2024 and grow private-label margins by ~4 percentage points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Rewards as Value Offset\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe MYER one loyalty program functions as a price-offset: points earned convert to store credit, lowering effective price for repeat buyers without headline discounting that can hurt brand equity.\u003c\/p\u003e\n\u003cp\u003eIn FY2024 Myer reported ~1.8m MYER one members, with members driving ~55% of sales and average basket 40% higher than non-members, so points steer high-value shoppers to consolidate spend.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePoints = currency for future purchases\u003c\/li\u003e\n\u003cli\u003eReduces net price, preserves premium positioning\u003c\/li\u003e\n\u003cli\u003eMembers ~55% of sales, 1.8m members (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Payment Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMyer increases accessibility for high-ticket items by offering flexible payment options, including Buy Now Pay Later (BNPL) services like Afterpay, which accounted for about 12% of online transactions in Australian retail in 2024.\u003c\/p\u003e\n\u003cp\u003eThese tools lower barriers for purchases of electronics and designer fashion, boosting average order values; retailers report 20-30% higher basket sizes with BNPL.\u003c\/p\u003e\n\u003cp\u003eMultiple payment methods are central to Myer's pricing strategy to keep its product range reachable across income segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAfterpay used for ~12% of online retail sales in 2024\u003c\/li\u003e\n\u003cli\u003eBNPL raises average basket size 20-30%\u003c\/li\u003e\n\u003cli\u003eSupports accessibility for electronics and designer fashion\u003c\/li\u003e\n\u003cli\u003ePart of pricing strategy to reach wider income segments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyer eyes 34% gross margin, 62% full-price sales, AU$86 ATV and 1.8m members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyer targets mid-to-high pricing with 34% gross margin goal (FY2024 GM 33.9%), 62% full-price revenue, ATV AU$86, 1.8m MYER one members (55% sales), 120+ FY2024 sales events, BNPL ~12% online transactions; loyalty and tiered pricing lift margins and AOV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin target\u003c\/td\u003e\n\u003ctd\u003e~34% (33.9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFull-price revenue\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAverage transaction value\u003c\/td\u003e\n\u003ctd\u003eAU$86\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMYER one members\u003c\/td\u003e\n\u003ctd\u003e1.8m (55% sales)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales events\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBNPL share online\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64247621288285,"sku":"myer-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/myer-marketing-mix.webp?v=1776773948","url":"https:\/\/4pmarketingmix.com\/products\/myer-marketing-mix","provider":"4P Marketing Mix","version":"1.0","type":"link"}