{"product_id":"mowi-business-model-canvas","title":"Mowi Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi Business Model Canvas - Fast, Investor-Ready Roadmap to Scaling in Salmon and Seafood\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore a compact, actionable Business Model Canvas that reveals how Mowi combines feed production, salmon farming, processing and global brands into scalable advantage-clearly mapping value propositions, key partners, revenue streams and cost drivers. Download the Word\/Excel canvas for section-by-section insights, benchmarking and investor-ready analysis to sharpen strategy, accelerate due diligence, and spot growth opportunities across aquaculture and value-added seafood.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Foodservice Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi holds long-term contracts with major supermarket chains and global foodservice firms, securing distribution for roughly 70% of its fresh and processed salmon volumes and supporting annual sales of about NOK 70 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eThese partners handle high-volume logistics across 25+ countries, and by end-2025 Mowi expanded ties to specialized e-commerce grocers, adding ~8% incremental channel reach and boosting direct-to-consumer sales growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi partners with universities and marine biology centers-funding 18 joint projects and €24m in R\u0026amp;D in 2024-to advance vaccines and selective breeding that raised survival by 6% and cut sea lice treatment days 22% in pilot farms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Automation Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi partners with AI feeding and remote-monitoring firms to deploy precision feeding across ~450 sea sites, cutting feed use by ~7% and lifting FCR (feed conversion ratio) efficiency; these tech alliances supported a 2024 operating cost reduction of ~€60m and underpin Mowi's low-cost leadership-by 2025 digital systems produce real-time biomass and health data at scale, reducing unplanned mortality and financing a ~3% margin improvement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Coastal Communities and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining strong ties with local governments and community stakeholders secures and renews farming licenses-Mowi reported 98% license renewal success in 2024 across Norway, Chile, Scotland, and Canada.\u003c\/p\u003e\n\u003cp\u003eThese partnerships ensure compliance with strict environmental rules and social license limits, and focus on joint projects for infrastructure and sustainable resource management, saving an estimated €45m in local mitigation costs in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% license renewals (2024)\u003c\/li\u003e\n\u003cli\u003e€45m saved via local mitigation (2024)\u003c\/li\u003e\n\u003cli\u003eJoint infrastructure and resource projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Cold Chain Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstrategic agreements with specialized shipping and air freight companies secure mowi temperature-controlled supply chain moving perishable salmon from remote farms to markets within hours helping preserve yield quality in handled tonnes of equivalents so logistics uptime directly affects millions revenue.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFast transit: 24-72 hour door-to-door\u003c\/li\u003e\n\u003cli\u003eScale: ~550,000 t production (2024)\u003c\/li\u003e\n\u003cli\u003eImpact: reduced spoilage, longer shelf-life at retail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstrategic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: NOK70bn sales, 70% retail coverage, €24m R\u0026amp;D, €60m opex cuts, +6% survival\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi's long-term retail and foodservice contracts covered ~70% of salmon volumes, supporting ~NOK 70bn sales (2024); logistics partners moved ~550,000 t within 24-72h, protecting yield. R\u0026amp;D and academic ties funded €24m (2024), improving survival +6% and cutting sea-lice treatment days 22%; digital\/AI partners delivered ~€60m opex savings and ~3% margin uplift (2024-25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003eNOK 70bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e~550,000 t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail reach\u003c\/td\u003e\n\u003ctd\u003e~70% volumes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€24m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpex savings\u003c\/td\u003e\n\u003ctd\u003e€60m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurvival gain\u003c\/td\u003e\n\u003ctd\u003e+6% (pilots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSea-lice days\u003c\/td\u003e\n\u003ctd\u003e-22% (pilots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Mowi covering customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams, reflecting real-world aquaculture operations and strategic plans for presentations, investor discussions and internal decision-making with linked SWOT insights and competitive advantages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Mowi's business model with editable cells to quickly map its value chain, revenue streams, and sustainability initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Salmon Farming Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity covers the full Atlantic salmon biological cycle-broodstock, smolt production and seawater grow-out-operated across Norway, Chile, Canada, Scotland and Ireland to spread regional risk and sustain year‑round supply; Mowi produced ~519,000 tonnes harvested weight in 2024 and targets \u0026gt;20% post‑smolt use by 2025 to cut open‑sea grow‑out time and lower mortality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternal Fish Feed Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi runs seven feed mills across Norway, Chile and Scotland, producing ~450,000 tonnes\/year to secure its largest input, cut cost and boost sustainability; internal feed lowered feed cost per kg by ~8% and improved feed conversion ratio (FCR) to 1.0-1.05 in 2024 through tailored formulations and 35% inclusion of alternative proteins, reducing reliance on external suppliers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecondary Processing and Value-Added Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi converts farmed salmon into fillets, smoked portions and specialty items, shifting sales from raw commodity to consumer-ready products to capture higher margins; in 2024 processed seafood accounted for ~48% of Mowi's sales value, boosting segment margin by ~4 percentage points vs raw sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch, Development, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi invests ~€45m yearly in R\u0026amp;D to tackle biological risks and expand products, focusing on genetic selection for sea-lice and disease resistance and sustainable packaging pilots reducing plastic by 30% per SKU.\u003c\/p\u003e\n\u003cp\u003eIn 2025 innovation prioritizes a 25% CO2e reduction target (vs 2019) and circular-economy pilots aiming for 15% waste-to-feed recovery across processing sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€45m R\u0026amp;D spend (annual)\u003c\/li\u003e\n\u003cli\u003e30% less plastic per SKU (packaging pilots)\u003c\/li\u003e\n\u003cli\u003eGenetic programs targeting sea-lice\/disease resistance\u003c\/li\u003e\n\u003cli\u003e25% CO2e cut target by 2025 vs 2019\u003c\/li\u003e\n\u003cli\u003e15% waste-to-feed recovery goal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi builds and protects brands like premium MOWI to stand out in a commodity market, linking product premiums to sustainability and traceability claims; branded sales represented ~35% of group revenue in 2024, helping lift average salmon selling price by ~12% vs commodity lots.\u003c\/p\u003e\n\u003cp\u003eMarketing targets health, traceability, and sustainability via digital and traditional campaigns-Mowi invested NOK 520m in marketing and sales 2024 (~€46m) to drive demand and support margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBranded share ~35% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003eMarketing spend NOK 520m (2024)\u003c\/li\u003e\n\u003cli\u003ePrice premium ~12% vs commodity (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: health, traceability, sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: Integrated salmon leader-519k t harvest, 35% branded sales, €45m R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi runs full-cycle salmon production across five countries (~519,000 t harvested 2024), in-house feed (≈450,000 t\/yr) and processing (48% sales value 2024), invests €45m R\u0026amp;D annually, targets \u0026gt;20% post-smolt use by 2025, 25% CO2e cut vs 2019 and 15% waste-to-feed recovery; branded sales ~35% revenue (2024), marketing NOK 520m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHarvested weight\u003c\/td\u003e\n\u003ctd\u003e519,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed production\u003c\/td\u003e\n\u003ctd\u003e450,000 t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€45m\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded revenue\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessed sales value\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Mowi Business Model Canvas-not a mockup-and it reflects the same file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eOn completion, you'll download this exact, fully editable canvas in Word and Excel formats, with all sections and content included as shown.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or surprises-what you see is the complete, ready-to-use deliverable for presentation and strategic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiological Assets and Genetic Broodstock\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi's key resource is its standing biomass-about 440,000 tonnes gutted weight in 2024 across hatcheries and sea sites-plus proprietary broodstock: genetic strains bred for 10-15% faster growth, improved fillet yield and lower sea‑lice sensitivity. These biological assets drive \u0026gt;60% of group EBITDA through harvest volumes, genetics‑led efficiency and lower mortality rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Farming Licenses and Sea Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccess to ideal coastal waters is secured via Mowi's portfolio of government-issued farming licenses across Norway, Scotland, Canada, and Chile; these finite, tightly regulated licenses cover thousands of hectares of sea sites and create a high barrier to entry-Mowi operated ~1,200 active sites globally in 2024-while site placement near Europe, North America, and Asia reduces logistics costs and shortens time-to-market to major consumption hubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState-of-the-Art Feed Mills and Processing Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhysical infrastructure-65+ feed mills and processing plants worldwide as of 2025-anchors Mowi's operations, combining specialized feed production with high-tech primary and secondary processing centers to manage volumes others can't; FY2024 throughput exceeded 460,000 tonnes of salmon, showing scale. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Aquaculture Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMowi's workforce-marine biologists, veterinarians, technicians and logistics experts-manages biological risks and drives value-chain efficiency, supporting 2024 production of ~607,000 tonnes gutted weight and NOK 56.5 billion revenue.\u003c\/p\u003e\n\u003cp\u003eInternal training and apprenticeships retain specialist know-how; in 2024 Mowi invested ~NOK 1.2 billion in operations and R\u0026amp;D to boost biosecurity and yield.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiverse skills: science to logistics\u003c\/li\u003e\n\u003cli\u003eCritical for biosecurity and optimization\u003c\/li\u003e\n\u003cli\u003e2024 output ~607,000 t; revenue NOK 56.5bn\u003c\/li\u003e\n\u003cli\u003e2024 ops\/R\u0026amp;D spend ~NOK 1.2bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Traceability Data Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvanced data platforms track Mowi's fish from egg to plate, giving chain-wide transparency and supporting ESG reporting; in 2024 Mowi reported 85% of farm sites connected to digital traceability and aims for full coverage by late 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these systems are fully integrated with blockchain-like verification for premium lines, meeting investor and consumer transparency demands and reducing recall risk and fraud.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% farm connectivity (2024)\u003c\/li\u003e\n\u003cli\u003eFull integration target: late 2025\u003c\/li\u003e\n\u003cli\u003eUse: ESG reporting, consumer transparency\u003c\/li\u003e\n\u003cli\u003eBenefit: lower recall\/fraud risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi 2024: 607k t production, 440k t biomass, NOK 56.5bn revenue, 85% traceability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi's key resources: 440,000 t gutted biomass (2024), proprietary broodstock (+10-15% growth), ~1,200 active sea sites, 65+ feed mills\/processing plants, 85% digital traceability (2024), 2024 revenue NOK 56.5bn, 2024 ops\/R\u0026amp;D spend ~NOK 1.2bn, 2024 production ~607,000 t.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiomass (gutted)\u003c\/td\u003e\n\u003ctd\u003e440,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e607,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eNOK 56.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps \u0026amp; R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eNOK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive sites\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed mills\/processing\u003c\/td\u003e\n\u003ctd\u003e65+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceability coverage\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Quality and Consistent Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi supplies high-grade Atlantic salmon with superior texture, color, and omega-3 levels; in 2024 Mowi produced ~420,000 tonnes of finished product, supporting premium specifications across markets. Because Mowi operates in 25 countries and reported NOK 62.5 billion revenue in 2024, it guarantees year-round deliveries to large retailers and wholesalers, cutting partner supply volatility and smoothing procurement planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull Value Chain Traceability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers get assurance of origin through Mowi's vertical model: every fillet can be traced to its hatchery, enabling batch-level recall and cutting safety risk; in 2024 Mowi reported traceability coverage across 92% of harvested tonnes and reduced contamination incidents 28% versus 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry-Leading Sustainability Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi sells seafood with low carbon footprints and high animal welfare, backing 100% of its Atlantic salmon volumes with ASC (Aquaculture Stewardship Council) or equivalent certifications by 2024 and targeting a 30% reduction in CO2eq per ton by 2030 (baseline 2015). This sustainable sourcing, including 40% plant-based feed ingredients in 2024, appeals to eco-conscious consumers and helps retail partners meet CSR targets and reduce Scope 3 emissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi offers convenience-focused, value-added products-pre-seasoned fillets and skin-packed portions-that cut prep time and keep omega-3 benefits; these SKUs helped drive Mowi's 2024 consumer-branded sales to NOK 11.8 billion (≈USD 1.05bn), up 6% vs 2023.\u003c\/p\u003e\n\u003cp\u003eContinuous R\u0026amp;D and trend monitoring keep the portfolio fresh-Mowi launched 24 new consumer SKUs in 2024 and increased ready-to-cook share to ~28% of retail volumes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePre-seasoned fillets: ready in 10-15 minutes\u003c\/li\u003e\n\u003cli\u003eSkin-packed portions: longer shelf life, less waste\u003c\/li\u003e\n\u003cli\u003e2024 branded sales: NOK 11.8bn (6% YoY)\u003c\/li\u003e\n\u003cli\u003e24 new SKUs launched in 2024\u003c\/li\u003e\n\u003cli\u003eReady-to-cook ≈28% retail volume share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Nutritional Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi markets salmon as a top source of Omega-3s, high-quality protein, and vitamins D\/B12, linking regular consumption to lower cardiovascular risk and improved cognition; in 2024 Mowi reported NOK 48.1 billion revenue, and with global healthy-eating trends in 2025 salmon's intrinsic nutrition remains a key demand driver.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOmega-3s (EPA\/DHA): heart + brain benefits\u003c\/li\u003e\n\u003cli\u003eProtein: 20-25g per 100g serving\u003c\/li\u003e\n\u003cli\u003eVitamins: D and B12 levels noted\u003c\/li\u003e\n\u003cli\u003e2024 revenue: NOK 48.1bn; 2025 demand up vs 2019\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: Low‑carbon, fully ASC‑backed salmon-420k t, NOK 62.5bn revenue, 92% traceable\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi delivers premium, traceable, low‑carbon Atlantic salmon with year‑round supply and value‑added SKUs; 2024 production ~420,000 t, 92% traceability coverage, NOK 62.5bn group revenue. Mowi backed 100% ASC or equivalent in 2024, launched 24 consumer SKUs, and branded sales reached NOK 11.8bn (6% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e~420,000 t\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceability\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eNOK 62.5bn\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded sales\u003c\/td\u003e\n\u003ctd\u003eNOK 11.8bn (6% YoY)\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASC coverage\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003ctd\u003eMaintain\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew SKUs\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Strategic Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi builds deep, multi-year relationships with major retailers and global food brands via dedicated account teams, securing multi-year volume contracts-Mowi reported 2024 B2B sales of €3.6bn, ~55% of group revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand-Driven Consumer Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough the MOWI brand, the company engages end-consumers directly via social media, recipe platforms, and digital marketing, reaching 5.4 million followers across channels in 2024 and driving a 12% lift in D2C sales year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis engagement uses storytelling on heritage, sustainability, and culinary inspiration, and by 2025 consumer feedback loops (surveys, social listening) inform product iterations that cut time-to-market by ~20% and target SKUs with 8-15% higher repeat purchase rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Quality Support for Foodservice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi provides chefs and restaurant chains with hands-on guidance on product handling and menu integration, backed by culinary workshops, trade-show demos, and detailed technical docs; in 2024 Mowi's Global Foodservice sales represented about 14% of group revenue, translating to roughly NOK 7.5bn, supporting scaled outreach to professional customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparent Reporting for ESG Stakeholders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMowi builds investor and NGO trust through quarterly sustainability reports with specifics on sea lice, antibiotic use, and CO2 - e.g., 2024 reported a 13% reduction in CO2 intensity vs 2019 and antibiotic treatments down 48% vs 2015.\u003c\/p\u003e\n\u003cp\u003eRegular, audited disclosures support credit access and a stronger ESG valuation in capital markets, helping sustain premium financing and investor demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e13% CO2 intensity cut vs 2019\u003c\/li\u003e\n\u003cli\u003e48% fewer antibiotic treatments vs 2015\u003c\/li\u003e\n\u003cli\u003eQuarterly sea-lice metrics and third-party audits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Digital Transactional Interfaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMowi uses digital portals for smaller wholesalers and repeat orders, giving real-time availability and pricing and cutting order-to-delivery friction in high-volume commodity segments; in 2024 e-commerce and portals handled an estimated 18% of B2B volumes, speeding order processing by ~35% and lowering per-order logistics costs by ~12%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time stock \u0026amp; price data\u003c\/li\u003e\n\u003cli\u003e18% of B2B volumes via portals (2024)\u003c\/li\u003e\n\u003cli\u003e~35% faster processing\u003c\/li\u003e\n\u003cli\u003e~12% lower per-order logistics cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi boosts B2B, expands D2C and foodservice while cutting emissions, antibiotics and costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi secures long-term B2B deals (2024 B2B sales €3.6bn, ~55% revenue), grows D2C via brand channels (5.4M followers, +12% D2C sales YoY), and supports foodservice (2024 ~NOK 7.5bn, ~14% revenue) while cutting CO2 intensity 13% vs 2019 and antibiotics -48% vs 2015; digital portals handled ~18% B2B volumes (2024), speeding processing ~35% and lowering logistics cost ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B sales\u003c\/td\u003e\n\u003ctd\u003e€3.6bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C followers\u003c\/td\u003e\n\u003ctd\u003e5.4M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003eNOK 7.5bn (~14%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity\u003c\/td\u003e\n\u003ctd\u003e-13% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAntibiotic treatments\u003c\/td\u003e\n\u003ctd\u003e-48% vs 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortals B2B share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder processing\u003c\/td\u003e\n\u003ctd\u003e+35% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003e-12% per order\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Global Retail Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel is direct supply contracts with major supermarket and hypermarket chains, delivering roughly 55% of Mowi ASA's 2024 retail volume-about 350,000 tonnes-and generating ~€2.1bn in retail sales; products sit in both branded premium and private-label slots, boosting shelf visibility and margin mix. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Wholesale Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi sells to restaurants, hotels and caterers via specialized seafood wholesalers who handle last-mile delivery and frequent small shipments to a fragmented customer base; in 2024 Mowi reported B2B sales of ~€1.2bn, with foodservice channels contributing an estimated 18% of volumes, supporting its high-end culinary presence and \u0026gt;€30m in annual premium product revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Online Grocery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby mowi expanded digital reach securing listings on major pure-play retailers and grocer apps-partnerships with ocado instacart tesco online drove e-sales up yoy revenue to an estimated this channel targets delivery-first shoppers accounting for of retail volumes improving direct-to-consumer margins by percentage points.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompany-Owned Brand Portals and Specialized Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi runs company-owned brand portals that educate consumers and funnel traffic to retailers; in 2024 Mowi's consumer channels supported a 7% rise in branded salmon sales in key EU markets, per company reports.\u003c\/p\u003e\n\u003cp\u003eIn markets like Norway and the UK Mowi uses kiosks and branded store sections to showcase premium innovations and limited editions, driving higher ASPs-premium SKUs logged ~12% higher average selling price in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital portals: education + purchase routing; 2024 impact: +7% branded sales\u003c\/li\u003e\n\u003cli\u003eSpecialized kiosks\/sections: direct touchpoints in Norway\/UK\u003c\/li\u003e\n\u003cli\u003eShowcase strategy: premium\/limited SKUs → ~12% higher ASP (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Sales for Further Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi sells raw and primary-processed salmon to food manufacturers as a B2B channel to absorb excess capacity and ensure full utilization of fish; industrial sales teams handle high-volume commodity contracts, which accounted for roughly 18% of Mowi's 2024 sales volume (about 110,000 tonnes) and supported a 2024 group revenue of €5.0bn.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManages excess capacity\u003c\/li\u003e\n\u003cli\u003eMaximizes yield across fish parts\u003c\/li\u003e\n\u003cli\u003eSpecialized teams for commodity contracts\u003c\/li\u003e\n\u003cli\u003e~110,000 t in 2024; ~18% of volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi revenue mix: Supermarkets 55% (€2.1bn), Foodservice €1.2bn, Online €220m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi's channels: supermarket contracts = ~55% retail volume (~350,000 t) → ~€2.1bn retail sales (2024); foodservice via wholesalers = ~18% volume → ~€1.2bn B2B (2024); online marketplaces + DTC = online revenue ~€220m (2025, +28% YoY); industrial\/commodity sales = ~110,000 t (~18% volume) supporting group revenue €5.0bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003e2024\/25 €\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupermarkets\u003c\/td\u003e\n\u003ctd\u003e~55% (350,000 t)\u003c\/td\u003e\n\u003ctd\u003e~€2.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e~€1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline\/DTC\u003c\/td\u003e\n\u003ctd\u003e~18% retail vol\u003c\/td\u003e\n\u003ctd\u003e€220m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\/Commodity\u003c\/td\u003e\n\u003ctd\u003e~18% (110,000 t)\u003c\/td\u003e\n\u003ctd\u003eSupports €5.0bn group rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass-Market Retail Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMass-market retail consumers are everyday shoppers seeking healthy, high-quality protein at competitive prices, primarily buying fresh or frozen salmon during grocery trips; Mowi sold 456,000 tonnes of finished products in 2024 and supplies salmon to over 30,000 supermarket outlets globally, ensuring shelf presence in almost all major chains and supporting retail volume growth of 8% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-Conscious and Premium Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHealth-conscious and premium shoppers pay a 10-25% price premium for MOWI products, valuing superior taste, higher Omega-3 (avg 1.2-1.6 g\/100g), and ASC\/GlobalG.A.P. certifications; they drive \u0026gt;30% of Mowi's value-added salmon revenue and sustain gross margins ~5-8 percentage points above commodity lines (2024 figures).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Foodservice and Michelin-Starred Restaurants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProfessional chefs at Michelin-starred restaurants demand Mowi's top-grade salmon for precise portion sizes and peak freshness; in 2024 Mowi's premium segment grew 6.8% and delivered NOK 4.3bn in value-added sales, underscoring consistent culinary performance that boosts chef loyalty and elevates consumer perception, so winning here strengthens brand prestige and drives downstream retail premium pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Catering and Large-Scale Kitchens\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInstitutional catering and large-scale kitchens-hospitals, schools, corporate cafeterias-need steady, high-volume, nutritious protein at low cost; Mowi's 2024 global salmon production of ~500,000 tonnes positions it among few suppliers able to meet multi-year contracts reliably.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: hospitals, schools, corporate cafeterias\u003c\/li\u003e\n\u003cli\u003eNeeds: high volume, nutrition, cost-efficiency\u003c\/li\u003e\n\u003cli\u003eMowi scale: ~500,000 t salmon (2024)\u003c\/li\u003e\n\u003cli\u003eStrength: supply reliability for large contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Food Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndustrial food manufacturers-ready-meal, spread, and pet-food producers-buy salmon mainly on specs, price, and steady supply; in 2024 Mowi sold ~400 kt of processed salmon, with 18% going to non-branded industrial channels, supporting full carcass utilization and lifting average yield value by ~7%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: technical specs, steady volumes, low brand sensitivity\u003c\/li\u003e\n\u003cli\u003eBenefit: enables total carcass utilization across grades\u003c\/li\u003e\n\u003cli\u003eImpact: ~18% of processed volumes; +7% yield value on mixed-grade throughput\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi 2024: 456-500kt salmon, 30k+ outlets, \u0026gt;30% premium driving margin uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMass retail, premium\/health, chefs, institutions, and industrial buyers drive Mowi's 2024 volumes: 456-500 kt finished salmon, 30,000+ retail outlets, premium = \u0026gt;30% value-added revenue, premium margins +5-8 ppt, processed ~400 kt with 18% to industrial channels.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e456 kt; 30,000+ outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30% value-added; +5-8 ppt margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e400 kt proc.; 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeed Procurement and Production Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFeed is Mowi's largest cost, ~30-35% of production expense in 2024-25, driven by fish meal, fish oil and plant-protein commodity prices; global soy and soybean meal spikes in 2024 raised feed input costs ~12% year-on-year. Mowi's in-house feed plants supply ~40% of needs, cutting purchased volatility, but spot commodity prices set the baseline. In 2025, improving feed conversion ratio (FCR) - target ~1.05 kg feed\/kg gain - is the main lever to lower costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiological and Farming Operational Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbiological and farming operations drive major costs: smolt production in sea-site maintenance daily labor crew vessel ops typically account for of opex. vaccinations sea-lice treatments added nok harvested outbreaks or harmful algal blooms can spike site costs mortality moving per by unexpectedly.\u003e\n\u003c\/pbiological\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcessing and Manufacturing Overheads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProcessing and manufacturing overheads at Mowi include high energy, labor, and maintenance bills for large primary and secondary plants-Norway and Scotland concentrate much of this cost where average manufacturing wages reached ~NOk 600,000 (€52k) and £34k in 2024; energy and maintenance can add 12-18% to COGS. Mowi is investing in automation; capex on processing tech rose to €120m in 2024 to cut labor intensity and lower long-term operating margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmoving fresh seafood globally forces high temp-controlled transport costs mowi reported logistics and freight of nok billion in with air premiums up yoy fuel surcharges adding to cogs.\u003e\n\u003cpefficient route planning and regional processing hubs cut costs container shortages in raised transit premiums so mowi uses local optimized lanes to protect margins.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 logistics cost: NOK 4.8bn (~US$430m)\u003c\/li\u003e\n\u003cli\u003eAir freight up 22% YoY\u003c\/li\u003e\n\u003cli\u003eFuel surcharges add ~3-5% to COGS\u003c\/li\u003e\n\u003cli\u003eContainer premium spikes 15-30% (2023)\u003c\/li\u003e\n\u003cli\u003eMitigation: route planning + local hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pefficient\u003e\u003c\/pmoving\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompliance, Licensing, and R\u0026amp;D Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi incurs heavy costs for environmental monitoring, regulatory compliance, and farming licenses-the company reported NOK 2.1bn in compliance and certification-related operating expenses in 2024, reflecting high fixed and semi-variable outlays. Ongoing R\u0026amp;D spending (NOK 575m in 2024) targets disease resilience, feed efficiency, and sensor\/automation tech to mitigate biological risks and protect margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNOK 2.1bn compliance\/certification costs (2024)\u003c\/li\u003e\n\u003cli\u003eNOK 575m R\u0026amp;D spend (2024)\u003c\/li\u003e\n\u003cli\u003eLicensing and monitoring are fixed\/semi-variable\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D reduces mortality, improves FCR (feed conversion)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeed costs surge +12%: focus on FCR (1.05) \u0026amp; smolt cost to curb NOK‑billions OPEX\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFeed (~30-35% of prod. cost; 2024 feed input +12% YoY), farming OPEX (~35-45%), processing energy\/labor (capex €120m in 2024), logistics NOK 4.8bn (2024), compliance NOK 2.1bn (2024), R\u0026amp;D NOK 575m (2024); FCR target ~1.05 and smolt cost NOK 30-40\/kg are key levers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed impact\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eNOK 4.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance\u003c\/td\u003e\n\u003ctd\u003eNOK 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eNOK 575m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of Fresh Whole Salmon\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales of fresh whole salmon are Mowi's foundational revenue stream, supplying primary-processed fish to wholesalers and processors; in 2024 Mowi sold ~390,000 tonnes of salmon, generating roughly NOK 54 billion in revenue across segments, so whole-fish volumes drive steady cash flow. Prices track global spot indices (e.g., ASC\/NYMEX-linked benchmarks), making revenue sensitive to market swings-spot-driven price drops of 20% in 2023 cut segment EBIT materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Product Sales (VAP)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue from Value-Added Product Sales (VAP) comes from fillets, steaks, smoked salmon, and consumer-ready meals, which carry higher margins than whole fish due to processing, packaging and branding; VAP gross margins typically exceed commodity salmon by 4-8 percentage points. By 2025 VAP accounted for ~28% of Mowi ASA's revenue, up from ~22% in 2021, reflecting direct-to-consumer moves and expanded branded sales in Europe and North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded Consumer Goods (MOWI Brand)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect sales of the premium MOWI brand generate higher-margin retail revenue-Mowi reported branded product revenue of NOK 17.3bn in 2024, about 12% of group sales-benefiting from loyal customers and lower price sensitivity versus generics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternal and External Feed Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternal and External Feed Sales: Mowi sells feed mainly to its farms but also to third-party aquaculture, monetizing 2024 feed production capacity of ~350,000 tonnes and R\u0026amp;D-backed formulations that cut feed conversion ratio (FCR) by ~5%.\u003c\/p\u003e\n\u003cp\u003eExternal sales diversify revenue, serving as a hedge when farming EBITDA margins swing (Mowi reported FY2024 group EBITDA margin 10.8%).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~350,000 t feed capacity (2024)\u003c\/li\u003e\n\u003cli\u003e~5% FCR improvement from R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eFY2024 group EBITDA margin 10.8%\u003c\/li\u003e\n\u003cli\u003eReduces exposure to farming margin volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales of By-products and Specialty Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMowi captures revenue from selling fish oil, fish meal and other by-products from processing waste, supplying pet food, pharmaceutical and agricultural customers and extracting extra value per fish; in 2024 Mowi reported EUR 120m in ingredient and by-product sales, ~4% of group revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: fish oil, fish meal, skins, trimmings\u003c\/li\u003e\n\u003cli\u003eCustomers: pet food, pharma, agri\u003c\/li\u003e\n\u003cli\u003e2024 sales: EUR 120m (~4% of revenue)\u003c\/li\u003e\n\u003cli\u003eSupports circular economy, higher yield per harvest\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: NOK54bn salmon sales, 28% VAP, NOK17.3bn branded, 10.8% EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi's revenues: whole salmon sales (2024: ~390,000 t; ~NOK 54bn), VAP (2025: ~28% revenue), branded MOWI products (2024: NOK 17.3bn), feed sales (~350,000 t capacity; ~5% FCR improvement), by-products (2024: EUR 120m, ~4% of revenue); group EBITDA margin 2024: 10.8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhole salmon (t)\u003c\/td\u003e\n\u003ctd\u003e~390,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue NOK\u003c\/td\u003e\n\u003ctd\u003e~54bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded sales\u003c\/td\u003e\n\u003ctd\u003eNOK 17.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVAP share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed cap (t)\u003c\/td\u003e\n\u003ctd\u003e~350,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBy-products\u003c\/td\u003e\n\u003ctd\u003eEUR 120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e10.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64254990319965,"sku":"mowi-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/mowi-canvas-business-model.webp?v=1776773705","url":"https:\/\/4pmarketingmix.com\/products\/mowi-business-model-canvas","provider":"4P Marketing Mix","version":"1.0","type":"link"}