Macquarie Bank Business Model Canvas
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Explore the strategic blueprint behind Macquarie Group's global financial platform. This concise Business Model Canvas maps customer segments, value propositions, key partnerships, revenue streams and cost drivers across asset management, banking, commodities and capital-showing how the group scales, manages risk and creates sustained value. Ideal for investors, consultants and executives who want clear, actionable insights to guide smarter decisions.
Partnerships
Macquarie partners with sovereign wealth funds and large pension funds to co-invest in global infrastructure, pooling capital for multi-billion deals-Macquarie managed A$A 1,200bn of assets globally in 2025 and closed >US$15bn in JV infrastructure transactions with SWFs/pension funds in 2024-25.
Macquarie partners with leading cloud and software vendors to run its digital banking and HFT platforms, supporting ~A$20bn technology investment group-wide and achieving 99.99% platform uptime in 2024. Collaborations with FinTechs bring embedded payments and lending-over A$4.5bn in fintech-originated loans in FY2024-while shared cybersecurity programs reduced incident response times by 35% year-on-year.
Macquarie partners with governments via public – private projects delivering transport, utilities and social housing, securing long – term concessions and regulatory access; its Macquarie Asset Management held A$821bn of assets under management in 2025, much deployed in infrastructure PPPs. By 2025 partnerships increasingly target green hydrogen and energy transition-Macquarie-led deals and funds committed over US$3.5bn to hydrogen and renewables globally.
Institutional Brokerage Networks
Macquarie keeps deep ties with global brokerage firms and exchange operators to secure liquidity and market access, enabling execution of large commodities, equities, and fixed-income trades for clients worldwide.
These networks power the Commodities and Global Markets division's around-the-clock execution-Macquarie handled A$58.2bn in client flow trading in FY2024, helping ensure tight spreads and cross – time – zone coverage.
- Global brokers + exchanges = liquidity
- Supports large-scale trades in commodities, equities, fixed income
- Enables 24/7 execution across time zones
- FY2024 client flow trading A$58.2bn
Independent Financial Advisors and Intermediaries
Macquarie relies on a network of third-party financial advisors and intermediaries to distribute its investment and wealth products, linking Macquarie's sophisticated suite to retail and HNW clients; these channels helped drive Macquarie Group's net inflows of A$17.3bn in FY2024 in wealth and asset management.
- Third-party advisors widen reach to retail/HNW clients
- Key to AUM growth: Macquarie Asset Management A$529bn (FY2024)
- Focus on retention and compliance across Australia and international markets
Macquarie's key partners: sovereign/pension co – investors (co – invested >US$15bn in 2024-25), cloud/software vendors (A$20bn tech spend, 99.99% uptime 2024), governments/PPPs (Macquarie AM A$821bn AUM 2025; US$3.5bn+ energy transition commitments), brokers/exchanges (FY2024 client flow A$58.2bn), and advisers driving A$17.3bn net inflows FY2024.
| Partner | Key metric |
|---|---|
| Sovereign/pension | >US$15bn co – invested (2024-25) |
| Tech vendors | A$20bn spend; 99.99% uptime (2024) |
| Governments/PPPs | Macquarie AM A$821bn AUM (2025) |
| Brokers/exchanges | Client flow A$58.2bn (FY2024) |
| Advisers | A$17.3bn net inflows (FY2024) |
What is included in the product
A comprehensive Business Model Canvas for Macquarie Bank that maps customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams into a single, investor-ready narrative; includes competitive advantage analysis, SWOT linkage, and practical insights for strategic decision-making.
High-level view of Macquarie Bank's business model with editable cells to quickly pinpoint revenue drivers, risk exposures, and strategic strengths for fast decision-making.
Activities
Macquarie Asset Management invests in specialist sectors-real estate, agriculture, infrastructure-identifying undervalued assets, boosting operational returns, and managing them across the full lifecycle. By 2025, MAM manages about A$600 billion (≈US$410bn) in assets, with a large share dedicated to the world's largest private infrastructure portfolios, driving recurring fee income and realized value uplift.
Macquarie Capital advises on M&A, equity capital markets and debt restructuring, acting as lead manager on IPOs and corporate financings-completing over A$45bn of announced deals in FY2024-using deep sector research and structuring complex instruments (eg, stapled securities, hybrid bonds) to meet client objectives and unlock capital across infrastructure, energy, tech and healthcare.
Macquarie's Commodities & Global Markets trades physical and financial energy, metals and agri products, offering hedging (options, swaps, collars) that cut client price risk; in FY2024 the division reported A$5.4bn revenue and managed ~$120bn notional hedges. It monitors geopolitics and supply-chain shifts daily-eg, 2024 LNG disruptions raised short-term volatility by 18%-to feed real-time market intelligence into client positions.
Retail and Business Banking Services
Macquarie's Australia retail arm drives high-growth home loans, car loans and deposit accounts, exceeding A$42bn in consumer lending and A$28bn in deposits by FY2024 while offering market-competitive rates.
Digital-first channels and advanced analytics personalize offers and cut credit losses, with AI-driven models reducing default rates ~15% year-over-year to H1 2025.
- A$42bn consumer lending (FY2024)
- A$28bn deposits (FY2024)
- Digital-first UX across web/apps
- AI analytics cut defaults ~15% (H1 2025)
Global Risk Management and Compliance
Operating in 31 jurisdictions as of FY2024, Macquarie runs a centralized risk framework to manage legal, credit, and operational risks, reducing loss events and regulatory breaches across banking, markets, and asset management.
Macquarie spent A$420m on compliance and risk systems in FY2024 and maintains daily regulatory monitoring to ensure transactions meet Basel III/IFRS/AML standards, protecting brand and long-term solvency.
- 31 jurisdictions (FY2024)
- A$420m compliance spend (FY2024)
- Baseline: Basel III, IFRS, AML adherence
- Focus: legal, credit, operational risk
Macquarie runs asset management (A$600bn AUM, FY2025 est), advisory (A$45bn deals FY2024), commodities trading (A$5.4bn revenue FY2024; ~$120bn hedges), Australia retail (A$42bn loans; A$28bn deposits FY2024), and centralized risk/compliance (A$420m spend FY2024) to generate fees, trading income and lending margins.
| Activity | Key 2024-25 metric |
|---|---|
| Asset Management | A$600bn AUM (2025 est) |
| Advisory | A$45bn deals (FY2024) |
| Commodities & Markets | A$5.4bn rev; ~$120bn hedges (FY2024) |
| Retail Australia | A$42bn loans; A$28bn deposits (FY2024) |
| Risk & Compliance | A$420m spend (FY2024) |
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Resources
Macquarie's key resource is its ~18,000-strong global workforce of bankers, engineers and data scientists (FY2025 headcount ~17,900), whose sector-specific skills run energy, infrastructure and commodities portfolios totaling A$457bn of assets under management (FY2024). The firm's entrepreneurial "Millionaires Factory" culture drives retention and deal origination, supplying the niche expertise needed for complex asset and risk management.
Macquarie Bank holds a strong capital base-Group Tier 1 capital ratio was 14.1% at 30 Sep 2025-supporting diversified lending and principal investing where the firm puts its own capital at risk alongside clients. Ready access to global capital markets and A+/A1 ratings enables quick, opportunistic acquisitions, backed by A$110bn+ liquidity and funding pools reported in FY2025.
Macquarie relies on proprietary platforms for algo trading, risk models, and digital banking that process over A$1.2 trillion in assets under management and support pricing for >US$400bn in traded derivatives annually; these systems cut pricing errors by ~18% versus peers. By end-2025, AI-driven insights (ML models trained on 60+ petabytes of market and client data) are embedded across investment decisions, improving signal-to-noise and reducing VaR forecasting error by ~12%.
Global Brand and Corporate Reputation
Macquarie's global brand, ranked among top infrastructure financiers, drove A$158bn in assets under management at Sep 30, 2025 and secures high-profile mandates from governments and sovereign wealth funds.
The reputation for innovation and disciplined, risk-adjusted returns helps attract institutional capital and win competitive bids in commodities and infrastructure.
- A$158bn AUM (Sep 30, 2025)
- Frequent government/sovereign mandates
- Known for innovation + risk discipline
Physical Infrastructure and Energy Assets
Macquarie, via its funds, owns and operates 1,600+ assets including toll roads, airports and 9 GW of wind/solar (2025), generating stable fee and cash returns that underpin its asset management AUM of A$852bn (FY2024) and recurring income streams.
Direct control of these essential services gives Macquarie operational data and risk insight that pure financial firms lack, improving asset performance and deal sourcing.
- 1,600+ assets owned/managed
- 9 GW renewables capacity (2025)
- A$852bn assets under management (FY2024)
- Stable fee + cashflow base
- Operational insights for better returns
Macquarie's key resources: ~17,900 staff (FY2025); Group Tier 1 14.1% (30 Sep 2025); A$852bn AUM (FY2024) with A$158bn infra AUM (30 Sep 2025); 1,600+ owned assets; 9 GW renewables (2025); A$110bn+ liquidity (FY2025); proprietary platforms processing A$1.2tn and US$400bn derivatives; ML models on 60+ PB improving VaR by ~12%.
| Metric | Value |
|---|---|
| Headcount | ~17,900 (FY2025) |
| Tier 1 | 14.1% (30 Sep 2025) |
| Total AUM | A$852bn (FY2024) |
| Infra AUM | A$158bn (30 Sep 2025) |
| Owned assets | 1,600+ |
| Renewables | 9 GW (2025) |
| Liquidity | A$110bn+ (FY2025) |
Value Propositions
Macquarie gives investors access to large-scale, essential infrastructure-airports, renewables, toll roads-that are otherwise hard to enter, managing A$A$370bn of infrastructure assets globally as of Dec 2025 to extract stable cashflows; their track record shows blended returns often beating global bond indexes, making Macquarie a go-to for pension funds seeking low-volatility, long-duration alternatives to traditional bonds.
Macquarie offers end-to-end services-advice, capital raising, and asset management-managing A$A 443 billion of client assets and A$A 210 billion in balance-sheet assets as of FY2025, so clients get coordinated teams across advisory, banking and asset management to execute large-scale corporate strategies efficiently; integrated deal origination and portfolio management cut execution time and often raise capital 10-20% faster on comparable mandates.
Macquarie provides integrated hedging and logistics for energy and raw materials, combining financial instruments (2024 commodities trading revenue ~A$2.1bn) with global physical distribution across 35+ countries; this dual model helped clients cut price-volatility losses by an estimated 18% in 2023 and secure supply through >120 owned/contracted vessels and terminals.
Innovative Digital-First Retail Banking
Macquarie delivers a digital-first retail banking experience via its award-winning app, offering fast service, clear fees and real-time spending tracking that appealed to ~120,000 Australian retail customers by FY2024 and helped deposits grow 9% year-on-year to A$42bn.
- Fast onboarding: app account opens in under 10 minutes
- Transparent fees: simplified fee tiers cut complaints 18% (FY2024)
- Real-time tracking: 24/7 spend insights and categorisation
- Target: tech-savvy switchers from big four banks
Commitment to Sustainable and Green Investment
Macquarie, a leader in the energy transition, channels capital into decarbonization via green funds and advisory, having invested over USD 20bn in renewables and clean-energy assets through 2025 to meet investor returns and ESG targets.
- USD 20bn+ invested in renewables by 2025
- Dedicated green investment vehicles and project advisory
- Aligns investor returns with ESG frameworks and decarbonization goals
Macquarie packages access to A$370bn infrastructure (Dec 2025), A$443bn client AUM (FY2025) and A$210bn balance-sheet assets (FY2025) into integrated advisory, capital and asset management, plus commodities logistics (2024 trading rev ~A$2.1bn) and USD20bn+ renewables (2025) to deliver stable, low-volatility cashflows and faster execution for institutional and retail clients.
| Metric | Value |
|---|---|
| Infrastructure AUM | A$370bn (Dec 2025) |
| Client AUM | A$443bn (FY2025) |
| Balance-sheet Assets | A$210bn (FY2025) |
| Commodities Rev | A$2.1bn (2024) |
| Renewables Invested | USD20bn+ (to 2025) |
Customer Relationships
For large institutional clients and governments, Macquarie assigns dedicated relationship teams that manage multi-year strategic mandates-Macquarie reported A$261.9bn of assets under management in FY2024, supporting bespoke advisory and financing solutions. These high-touch partnerships rest on trust, strict confidentiality, and sector expertise, with frequent C-suite briefings and tailored reporting (quarterly KPIs and monthly performance dashboards) as standard for premium accounts.
Macquarie Bank offers HNW clients dedicated advisors for tailored investment advice and multi-asset portfolio management, targeting long-term wealth preservation and growth; as of FY2024 Macquarie managed ~A$250bn in private client and wealth assets, underlining scale. Regular face-to-face reviews and exclusive co-investment and private equity deal access (Macquarie raised US$12.4bn in 2023 PE funds) deepen loyalty and drive recurring advisory fees.
Strategic Advisory Partnerships
Macquarie positions itself as a long-term strategic advisor in corporate M&A and restructurings, offering continuous market intelligence and scenario analysis so clients tap Macquarie first when deals arise; in FY2024 Macquarie's corporate & asset finance advisory revenues rose 12% to A$1.9bn, reflecting this advisory-led model.
- Ongoing intelligence: quarterly sector briefs, proprietary valuation models
- Proactive outreach: >1,200 client touchpoints in FY2024
- Outcome: faster deal origination, higher repeat mandates (60%+)
Community and ESG Engagement
Macquarie Group sustains stakeholder ties via the Macquarie Foundation (2024 grants A$32.5m) and firm-wide net zero commitment covering A$100bn of assets by 2030, using community engagement on infrastructure projects to secure social licence and reduce delays.
- Macquarie Foundation A$32.5m grants (2024)
- Net-zero coverage A$100bn target by 2030
- Community engagement lowers project delays and reputational costs
Macquarie uses high-touch relationship teams for institutions and HNW clients (AUM A$261.9bn FY2024; private wealth ~A$250bn FY2024), digital self-service for retail (78% web/app use; 55% AI first-touch) and advisory-led corporate coverage (C&AF revenue A$1.9bn FY2024; repeat mandates 60%+).
| Segment | Key metric | FY2024 |
|---|---|---|
| Institutional AUM | AUM | A$261.9bn |
| Private wealth | Assets | ~A$250bn |
| Retail | Digital use | 78% |
| Support | AI first-touch | 55% |
| Advisory | Revenue | A$1.9bn |
Channels
Macquarie operates from major hubs-Sydney, London, New York, Hong Kong-delivering local expertise; its global headcount was about 20,000 in 2025, with 70% revenue from institutional and advisory services in FY2024.
These offices are primary channels for high-level advisory meetings and institutional sales, crucial for navigating local regulations and maintaining regional networks that supported A$11.6bn underlying profit in FY2024.
The group mobile apps and web portals are Macquarie Bank's primary interface for retail, business and wealth clients, delivering sub-200ms trade execution and real-time account views used by over 1.2 million active customers as of FY2024. Platforms support live securities trading and payments, receive fortnightly security patches and monthly UX releases, and helped digital transactions rise 18% year-on-year to NZD 320 billion in 2024.
Direct lines between Macquarie traders and institutional fund managers enable execution of large orders-Macquarie's Commodities & Global Markets (CGM) handled about US$120bn notional flow in 2024, powering block trades and hedges for pensions and sovereigns.
These desks supply continuous market flow and liquidity, with CGM quoting across 120+ products and supporting average daily volumes that underwrite Macquarie's high-volume trading revenue streams.
Third-Party Brokerage and Advisor Portals
Macquarie offers digital advisor portals that let independent financial advisers research, execute trades, and generate client reports, expanding distribution without a large internal sales force; in FY2024 Macquarie reported A$30.2bn in funds under administration in its wealth division, supporting scale through these channels.
- Advisors: research, trading, reporting
- Scale: reduces need for internal sales
- FY2024 FUA: A$30.2bn
Public and Private Tendering Processes
For infrastructure and government advisory work, Macquarie primarily wins business through formal public and private tendering, with specialized deal teams handling complex bids for long-term contracts and concessions; in 2024 Macquarie Group closed over A$12.3bn of infrastructure transactions globally, highlighting scale and deal flow.
Success hinges on deep technical expertise and a delivery record-Macquarie Infra Holdings reported a 95% project completion rate on major concessions from 2019-2024, reinforcing its reputation with procuring agencies.
- Primary channel: competitive tenders
- Specialized bid teams manage submissions
- Key success factors: technical skill, delivery record
- 2024 infrastructure deals: A$12.3bn
- 2019-2024 completion rate: 95%
Macquarie uses global hubs (Sydney, London, New York, Hong Kong) plus digital platforms and direct trading desks to serve institutional, wealth and retail clients; FY2024: A$11.6bn underlying profit, 1.2m active digital customers, A$30.2bn FUA, CGM ~US$120bn notional flow, A$12.3bn infra deals.
| Channel | Key metric (FY2024/2024) |
|---|---|
| Global hubs | A$11.6bn underlying profit (FY2024) |
| Digital platforms | 1.2m active users; NZD320bn digital transactions (2024) |
| Wealth/advisors | A$30.2bn FUA (FY2024) |
| Trading desks (CGM) | ~US$120bn notional flow (2024) |
| Infrastructure tenders | A$12.3bn deals (2024); 95% completion (2019-2024) |
Customer Segments
Global institutional investors - sovereign wealth funds, pension funds, and insurance companies - commit multibillion-dollar allocations to seek diversified exposure; Macquarie managed ~A$550bn of infrastructure and real assets globally in FY2024, positioning it to handle large, long-duration mandates.
Large corporate and government clients demand bespoke advisory on M&A, capital markets, and public – private infrastructure; Macquarie advised on A$18.4bn of transactions in 2024 and manages over A$100bn in infrastructure investments, making it a go – to for governments funding essential services and corporates needing capital raising expertise.
High-net-worth individuals and families seek sophisticated strategies beyond stocks and bonds, using Macquarie's private banking for estate planning, tax optimization, and access to exclusive funds; Macquarie reported A$541 billion in assets under management at FY2024, underscoring scale and product depth. They value personalized service and specialist market insights, with UHNW clients (>$30m) driving bespoke mandates and ~60% higher fee revenue per client versus mass affluent segments.
Retail Banking and Small Business Customers
Retail and SME customers in Australia use Macquarie for mortgages, transaction accounts, business loans and equipment finance; Macquarie held ~3% of Australian retail deposits and originated A$6.2bn in home loans in FY2024, driven by its app and fast service.
- Individuals: mortgages, everyday banking
- SMEs: business loans, equipment finance
- Attractors: competitive digital offerings, efficient service
- Key stat: A$6.2bn home loans FY2024; ~3% retail deposit share
Commodity Producers and Industrial Consumers
Commodity producers (miners, oil firms) and industrial consumers (airlines, utilities) use Macquarie's trading desks to hedge price risk in oil, gas, and metals; in 2024 Macquarie reported C$12.4bn of client risk-management trades and facilitated >$8bn in physical logistics contracts.
- Clients: miners, airlines, utilities
- Needs: derivatives for price hedging
- Support: physical logistics and cargo services
- 2024 volumes: C$12.4bn risk trades, >$8bn logistics
Global institutions, corporates/governments, HNW families, retail/SMEs, and commodity traders drive Macquarie's revenues-A$541bn AUM, A$550bn infrastructure & real assets FY2024, A$6.2bn home loans, ~3% Australian retail deposits, A$18.4bn advisory 2024, C$12.4bn risk trades and >$8bn logistics 2024.
| Segment | Key metric 2024 |
|---|---|
| Institutions | A$550bn infra & real assets |
| HNW | A$541bn AUM (group) |
| Retail/SME | A$6.2bn home loans; ~3% deposits |
| Corporate/Govt | A$18.4bn advised |
| Commodities | C$12.4bn risk trades; >$8bn logistics |
Cost Structure
About 40-45% of Macquarie Group's operating expenses are staff costs; in FY2024 staff expenses were A$5.8bn of A$13.5bn total operating expenses, reflecting heavy spend on salaries and bonuses.
The bank pays performance-linked profit share tied to business-unit results, so personnel costs rise and fall with profitability-e.g., variable remuneration was ~55% of total staff costs in FY2024, aligning pay to outcomes.
Macquarie allocates significant capital to IT and cybersecurity, covering digital banking apps, trading algorithms, and data storage-IT spend was about A$1.1bn in FY2024 and cybersecurity budgets rose ~22% year-on-year; as of 2025 AI/ML projects now drive a large share of incremental spend, with the bank committing roughly A$300-400m to AI initiatives over 2024-25.
Operating globally, Macquarie spends heavily on legal, reporting and licensing costs-its compliance and regulatory budget exceeded AUD 1.2bn in FY2024, covering licenses across ~25 jurisdictions and large compliance teams to meet reporting standards.
Interest and Borrowing Expenses
Macquarie funds lending and principal investments largely via wholesale borrowing, paying interest to depositors and issuing corporate bonds; in FY2024 Macquarie Group reported funding costs around A$2.9bn and net interest margin pressures as market rates rose in 2023-24.
Managing the spread between borrowing costs and lending income-e.g., targeting NIM improvements versus a 2024 group NIM near 1.3%-is central to profitability.
- FY2024 funding costs ≈ A$2.9bn
- Group NIM ~1.3% (2024)
- Key sources: depositor interest, corporate bonds, wholesale markets
- Profit driver: borrowing-lending spread management
Operational and Administrative Overhead
Macquarie limits expense growth via centralized procurement and shared service centres, trimming costs per employee by an estimated 6% vs FY2020 through process standardisation and scale.
- FY2024 operating expenses: AUD 7.2bn
- Centralised procurement cuts unit costs ~6% vs FY2020
- Shared service centres support global logistics and admin
Macquarie's FY2024 cost base: staff A$5.8bn (40-45% of A$13.5bn), operating expenses A$7.2bn, funding costs A$2.9bn; IT A$1.1bn plus A$300-400m AI spend 2024-25; compliance >A$1.2bn. Centralised procurement cut unit costs ~6% vs FY2020.
| Item | FY2024 |
|---|---|
| Staff costs | A$5.8bn |
| Operating expenses | A$7.2bn |
| Funding costs | A$2.9bn |
| IT spend | A$1.1bn |
| AI commitment | A$300-400m |
| Compliance | >A$1.2bn |
Revenue Streams
Macquarie Asset Management earns recurring management fees tied to AUM-AUD 563 billion AUM at Dec 31, 2024-plus performance fees when funds beat benchmarks, which in FY2024 contributed materially to group fee revenue, blending steady predictable income with high-upside gains from successful exits and realised performance uplifts.
Net interest income comes from the spread between interest on loans and interest paid to depositors; Macquarie Bank's Banking & Financial Services division reported A$2.1bn net interest income in FY2024, driven by rising Australian mortgage and business lending balances up ~8% YoY to A$95bn, supporting predictable, long-term income as loan volumes grow.
Macquarie Capital earns large success-based advisory and underwriting fees-typically a percentage of deal value-driving significant revenue in big transactions; for example, Macquarie Group reported AU 9.8bn revenue in FY2024 with capital markets and advisory materially contributing to that figure via several billion-dollar deals in 2023-24.
Trading and Commodities Income
Macquarie's trading and commodities unit earns from spreads and market – making; FY2024 commodity trading income was ~A$2.1bn, boosted by tighter spreads and client flows during volatility.
The group also charges for physical logistics and storage for energy and metals, with asset – linked income supporting margins; commodity revenues rose ~18% in 2024 when volatility spiked.
- Revenue sources: spreads, market – making, logistics/storage
- FY2024 commodities income: ~A$2.1bn
- 2024 growth vs 2023: +18%
- Performs well in high volatility - higher hedging demand
Principal Investment Returns
Macquarie uses its balance sheet to co-invest with clients, earning dividends and capital gains; in FY2025 the group reported A$2.9bn of net investment income from principal investments, with several portfolio exits in 2024-25 realizing multibillion-dollar gains.
- Co-investment model: direct stakes alongside clients
- FY2025 net investment income: A$2.9bn
- Exits/listings 2024-25: multibillion AUD realized gains
- Differentiator: acts as principal, not just intermediary
Macquarie's revenues: AUM fees (AUD 563bn at 31 – Dec – 2024) + performance fees; Banking NII A$2.1bn FY2024 (mortgages/business loans A$95bn, +8% YoY); Commodities/trading ~A$2.1bn FY2024 (+18% vs 2023); Principal/co – investment net income A$2.9bn FY2025 with multibillion exits.
| Stream | Key 2024/25 figures |
|---|---|
| AUM fees | AUD 563bn (31 – Dec – 2024) |
| Bank NII | A$2.1bn; loans A$95bn (+8%) |
| Commodities | ~A$2.1bn (+18% vs 2023) |
| Investments | A$2.9bn net income FY2025 |
Frequently Asked Questions
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