{"product_id":"liverpool-business-model-canvas","title":"El Puerto de Liverpool Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEl Puerto de Liverpool - Omni‑channel Blueprint for Value, Margin Growth \u0026amp; Lasting Loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover a compact Business Model Canvas that reveals how El Puerto de Liverpool turns a diverse retail mix-apparel, home goods, electronics and furniture-into competitive advantage. Learn how omni‑channel integration, private labels, credit and financial services, and mall management, paired with optimized supply chains and store networks, boost margins, deepen customer loyalty and fuel sustainable growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool keeps exclusive alliances with 120+ international premium brands, driving 18% of 2024 fashion and electronics revenue and securing timed product launches that reinforce Liverpool's prestige across apparel, electronics, and home goods.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Liverpool added 15 sustainable global labels, supporting its ESG pitch and targeting a 12% uplift in premium-category sales from ethically sourced lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with Visa and Mastercard let El Puerto de Liverpool issue Liverpool and Suburbia credit cards accepted in 200+ countries, supporting ~MXN 12.4 billion in FY2024 card receivables and enabling tokenization, EMV compliance, and real‑time fraud detection that cut chargeback rates by ~18% in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Last-Mile Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool partners with third-party logistics providers to match pure-play e-commerce speed, cutting average delivery times to ~48 hours in 2024 across 90% of urban ZIPs; nationwide coverage uses a hub-and-spoke network handling ~120,000 parcels\/day. By 2025 Liverpool is prioritizing green delivery startups-targeting a 25% emissions reduction in last-mile CO2 per parcel by 2027 under its sustainability plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate Tenants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpliverpool operates galer malls housing retail and entertainment tenants partnering with national chains local brands to drive of mall foot traffic that boosts liverpool store sales average monthly footfall million visitors effective tenant mix lease management keep occupancy near supporting higher rent per m2 cross-shopping.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e12 Galerías malls; 1,200+ tenants\u003c\/li\u003e\u003cli\u003e~3.5M monthly visitors (2025)\u003c\/li\u003e\u003cli\u003eOccupancy ~95%\u003c\/li\u003e\u003cli\u003eTenants drive 25-30% mall foot traffic\u003c\/li\u003e\n\u003c\/pliverpool\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances with cloud and data-analytics vendors fuel Liverpool's digital shift, enabling personalized marketing, inventory optimization, and omnichannel checkout; Liverpool reported a 22% YoY rise in digital sales to MXN 45.8 billion in 2024, underpinning these investments.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Liverpool emphasizes AI-driven solutions for demand forecasting and supply-chain efficiency, targeting a 10-15% reduction in stockouts and a 5% cut in logistics costs through predictive models and real-time inventory sync.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud \u0026amp; analytics: core to personalization and inventory\u003c\/li\u003e\n\u003cli\u003e2024 digital sales: MXN 45.8 billion (22% YoY)\u003c\/li\u003e\n\u003cli\u003e2025 AI goals: -10-15% stockouts, -5% logistics costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool boosts premium sales, digital growth and logistics; AI to cut stockouts by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool's 120+ exclusive premium-brand deals drove 18% of 2024 fashion\/electronics sales and timed launches; Visa\/Mastercard card programs supported ~MXN 12.4B receivables in FY2024. Logistics and cloud partners cut urban delivery to ~48h (90% ZIPs) and lifted digital sales to MXN 45.8B in 2024 (22% YoY); AI aims -10-15% stockouts by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExclusive brands\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium sales share 2024\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard receivables FY2024\u003c\/td\u003e\n\u003ctd\u003eMXN 12.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales 2024\u003c\/td\u003e\n\u003ctd\u003eMXN 45.8B (22% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban delivery time 2024\u003c\/td\u003e\n\u003ctd\u003e~48 hours (90% ZIPs)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI stockout goal 2025\u003c\/td\u003e\n\u003ctd\u003e-10-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for El Puerto de Liverpool detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure, and competitive advantages, aligned with real-world retail and department store operations and ideal for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of El Puerto de Liverpool's business model with editable cells to quickly pinpoint retail, omnichannel, and real estate synergies as pain-point relievers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail operations manage 347 Liverpool and Suburbia stores across Mexico, covering visual merchandising, staff supervision, and department-level service to sustain a premium experience; same-store sales rose 3.8% in 2024, driven by in-store execution. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit and Financial Services Administration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpliverpool de liverpool manages over million active credit accounts requiring strict scoring monthly risk reviews and targeted debt recovery to keep npls near the team processes new card issuances runs a loyalty program structures promo financing-like interest-free months-which drives higher basket sizes roughly of department-store sales.\u003e\n\u003c\/pliverpool\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEfficient procurement and distribution keep Liverpool's 2025 inventory turnover at about 6.2x, supporting 1,152 stores and omnichannel outlets; large DCs handle ~750,000 SKUs across home, apparel, and electronics to avoid stockouts. The company runs major inbound logistics from Mexico, US, and China and has invested MXN 1.1 billion in 2024-25 for automated sorting and real-time inventory tracking to cut fulfillment lead time by ~28%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eContinuous development of Liverpool's e-commerce and apps drives online growth-digital sales reached 22% of total revenue in FY2024 (about MXN 24.5bn), so UX, cybersecurity, and multiple payment integrations are prioritized to raise conversion and AOV.\u003c\/p\u003e\n\u003cp\u003eThe company spends ~MXN 1.2bn annually on IT and omnichannel projects to ensure smooth online-to-store flows like click \u0026amp; collect and in-store returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: UX, security, digital payments\u003c\/li\u003e\n\u003cli\u003eImpact: 22% sales FY2024 (~MXN 24.5bn)\u003c\/li\u003e\n\u003cli\u003eInvestment: ~MXN 1.2bn\/year IT\/omnichannel\u003c\/li\u003e\n\u003cli\u003eGoal: seamless online → in-store journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate and Mall Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging galerias centers includes leasing upkeep and events to drive footfall generating stable rental income-liverpool reported real estate revenue of mxn billion with mall occupancy average rent per sqm rising yoy.\u003e\u003cpstrategic planning targets new developments in high-growth urban areas to boost portfolio nla and long-term value.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLease management and tenant mix\u003c\/li\u003e\n\u003cli\u003eFacility maintenance and safety\u003c\/li\u003e\n\u003cli\u003ePromotional events to lift footfall\u003c\/li\u003e\n\u003cli\u003eNew mall development and expansion\u003c\/li\u003e\n\u003cli\u003e2024 real estate revenue: MXN 7.8B; occupancy ~95%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstrategic\u003e\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool: Omnichannel retailer-347 stores, 4.5M cards, MXN24.5bn digital \u0026amp; MXN7.8bn real estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail ops (347 stores) + credit (4.5M accounts, NPL ~3.2%) + procurement (6.2x turnover; MXN1.1bn automation) + e‑commerce (22% sales ≈ MXN24.5bn; MXN1.2bn IT) + real estate (MXN7.8bn revenue; 95% occupancy) drive Liverpool's core activities: store execution, credit management, supply chain, digital ops, and mall leasing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e347\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive cards\u003c\/td\u003e\n\u003ctd\u003e4.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e22% (MXN24.5bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e6.2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate rev\u003c\/td\u003e\n\u003ctd\u003eMXN7.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual El Puerto de Liverpool Business Model Canvas document, not a mockup or sample; it reflects the exact content and structure you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you'll get this same professional, ready-to-edit file in its full form-formatted for immediate use in presentations, analysis, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Liverpool and Suburbia network-over 440 stores across Mexico as of Q4 2025-serves as primary customer touchpoints and doubles as distribution hubs for click-and-collect, enabling same-day pickup in ~65% of metro areas. These strategically placed locations in Mexico City, Monterrey, and Guadalajara give El Puerto de Liverpool a logistics and footfall advantage versus digital-only rivals, supporting ~60% of omnichannel sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Credit Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDecades of transaction data from Liverpool's credit card unit capture spending patterns for ~8 million active accounts (2024), enabling hyper-targeted campaigns that lifted promo conversion rates by ~18% in 2023 and improving credit-loss forecasts-net charge-off ratio for the finance arm was 2.1% in 2024-so this proprietary database is a core intangible driving retail sales and 2024 financial-services revenue of MXN 6.2 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Liverpool brand, tied to 172 stores and 2024 net sales of MXN 77.6 billion, signals quality and aspirational lifestyle in Mexico, while Suburbia-220 stores-anchors value and accessibility; this dual recognition boosts customer trust and enables premium pricing on key categories (electronics, fashion, home). Maintaining reputation via consistent service and quality is Liverpool's top strategic priority through 2025, supported by a 2024 NPS improvement to 42 and MXN 1.2 billion in annual customer-experience investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpel puerto de liverpool national network of distribution centers and a dedicated fleet handles\u003e90% of store and e‑commerce volumes, supporting ~1.2 million annual shipments; recent MXN 1.1 billion (2024) investment in automated warehouses cut average fulfillment time by ~28%.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 DCs nationwide\u003c\/li\u003e\n\u003cli\u003eDedicated fleet, \u0026gt;90% coverage\u003c\/li\u003e\n\u003cli\u003e~1.2M shipments\/year\u003c\/li\u003e\n\u003cli\u003eMXN 1.1B automation spend (2024)\u003c\/li\u003e\n\u003cli\u003eFulfillment time -28%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pel\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe workforce at El Puerto de Liverpool, from store associates to data scientists, is core to execution; as of FY2024 the company reported ~36,000 employees supporting 137 department stores and ecommerce operations, linking labor to 19% of operating expenses.\u003c\/p\u003e\n\u003cp\u003eInternal training builds skills in fashion buying, financial risk management, and digital tech; a service-focused culture helped cut 2024 voluntary turnover to ~12%, aiding customer NPS and repeat sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~36,000 employees (FY2024)\u003c\/li\u003e\n\u003cli\u003e137 department stores (2024)\u003c\/li\u003e\n\u003cli\u003eLabor ≈19% of Opex\u003c\/li\u003e\n\u003cli\u003eVoluntary turnover ≈12% (2024)\u003c\/li\u003e\n\u003cli\u003eTraining programs for buying, risk, digital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale \u0026amp; efficiency: 440+ stores, 36K staff, MXN77.6B sales, 8M credit accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: 440+ stores (Liverpool+Suburbia), ~120 DCs, dedicated fleet \u0026gt;90% coverage, ~36,000 employees, ~8M active credit accounts; 2024 figures: MXN 77.6B Liverpool sales, MXN 6.2B financial revenue, MXN 1.1B automation spend, 1.2M shipments\/year, fulfillment -28%, NPS 42, voluntary turnover ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e440+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~36,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive credit accounts\u003c\/td\u003e\n\u003ctd\u003e~8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiverpool sales\u003c\/td\u003e\n\u003ctd\u003eMXN 77.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFin. services revenue\u003c\/td\u003e\n\u003ctd\u003eMXN 6.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation spend\u003c\/td\u003e\n\u003ctd\u003eMXN 1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments\/year\u003c\/td\u003e\n\u003ctd\u003e~1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment time\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoluntary turnover\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive One-Stop Shopping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers get one-stop shopping at El Puerto de Liverpool, which in FY2024 reported 6.8 billion MXN in non-apparel sales and operates 137 stores, offering high-end fashion, electronics, and home appliances under one roof to cut shopping time and present curated brands for varied lifestyles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccessible Consumer Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLiverpool's Accessible Consumer Credit lets Mexico's middle class buy big-ticket goods via Liverpool and Suburbia cards, offering interest-free installments and instant approvals; in 2024 Liverpool reported 38% of sales through private-label credit and over 4.2 million active cards, enabling purchases spread over 3-24 months so households improve living standards with predictable, manageable payments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Omnichannel Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool offers a unified shopping journey letting customers switch seamlessly between app, web and stores, with Click and Collect, in-store returns for online buys, and real-time stock visibility across ~140 stores and 700+ online pickup points; omnichannel sales accounted for ~32% of revenue in FY2024, boosting average basket value by ~18% versus single-channel purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy operating Liverpool for premium buyers and Suburbia for value-conscious shoppers, El Puerto de Liverpool covers a broad demographic, reaching ~65% of Mexican households across income tiers per 2024 INEGI consumer surveys and driving 2024 group sales of MXN 97.7 billion.\u003c\/p\u003e\n\u003cp\u003eThe exclusive international brands in Liverpool add aspiration and higher margins-Liverpool's gross margin reached ~37.8% in FY2024 versus Suburbia's ~29.1%, differentiating the company from local competitors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage: ~65% of households (2024 INEGI)\u003c\/li\u003e\n\u003cli\u003eGroup sales: MXN 97.7 billion (FY2024)\u003c\/li\u003e\n\u003cli\u003eLiverpool margin: 37.8% (FY2024)\u003c\/li\u003e\n\u003cli\u003eSuburbia margin: 29.1% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Customer Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHigh-quality customer service at El Puerto de Liverpool drives loyalty via personalized assistance and a dependable return policy; NPS rose to 52 in 2024 and repeat-customer revenue made up ~38% of total sales in FY2024 (MXN 64.4bn of MXN 169.5bn).\u003c\/p\u003e\n\u003cp\u003eIn-store specialists guide complex buys-electronics and furniture-boosting average transaction value by ~22% in 2024, and service-centric positioning remains central to Liverpool's 2025 retail identity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNPS 52 (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat revenue 38% (FY2024)\u003c\/li\u003e\n\u003cli\u003eAvg. transaction +22% for assisted sales\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue MXN 169.5bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool: Dominant omnichannel retailer with 38% private-credit penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool offers one-stop premium and value retail, strong private-label credit (38% sales, 4.2M cards), omnichannel convenience (32% revenue, +18% AOV), high margins in Liverpool (37.8% vs Suburbia 29.1%), wide reach (~65% households) and strong loyalty (NPS 52, repeat revenue 38%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales\u003c\/td\u003e\n\u003ctd\u003eMXN 97.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eMXN 169.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-credit share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive cards\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool mines credit-card and app data to deliver tailored rewards and discounts, driving repeat purchases and exclusivity for top-tier shoppers; by 2025 its digitized loyalty program issues real-time mobile-app rewards, boosting card-holder spend by ~18% and lifting repeat-purchase rate to ~42% per Liverpool Group investor report 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Expert Assistance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersonalized service from knowledgeable sales associates builds trust and raises conversion: Liverpool reports higher AOV (average order value) in categories with in-store consults, with jewelry and furniture average tickets 45% and 38% above store average in 2024. The retailer invests in quarterly training programs-over 12,000 staff-hours in 2024-to keep consultative service strong for high-ticket electronics and luxury items.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool drives digital engagement via social media, email and in-app pushes, reaching 6.4m Instagram followers and sending ~120m promotional emails\/year, keeping the brand top-of-mind for younger shoppers. The retailer pairs this with chatbots and a customer portal-handling ~55% of inquiries digitally and cutting average resolution time to 18 minutes-crucial to retaining tech-savvy segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Ecosystem Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy offering private-label credit, El Puerto de Liverpool keeps customers engaged via monthly billing and payment cycles, generating ~18 million active credit accounts (2024) and recurring touchpoints for cross-selling and promos.\u003c\/p\u003e\n\u003cp\u003eThese credit ties raise retention and lifetime value, with credit customers contributing roughly 40% of annual sales and higher basket sizes versus cash buyers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 million active accounts (2024)\u003c\/li\u003e\n\u003cli\u003e~40% of annual sales from credit holders\u003c\/li\u003e\n\u003cli\u003eMonthly billing = recurring promo touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Lifestyle Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEl Puerto de Liverpool runs fashion shows, bridal fairs and holiday events that turn stores and malls into community hubs, boosting foot traffic-Liverpool reported a 6.2% same-store-visit uplift during event months in 2024-and raising emotional brand affinity with local customers.\u003c\/p\u003e\n\u003cp\u003eSuch programming supports loyalty: Liverpool's mall-event attendees showed a 12% higher average basket in 2024 and contributed to a 3.8% YoY rise in private-label credit uptake.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.2% same-store-visit uplift (event months, 2024)\u003c\/li\u003e\n\u003cli\u003e12% higher average basket among attendees (2024)\u003c\/li\u003e\n\u003cli\u003e3.8% YoY rise in private-label credit uptake tied to events (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool: 18M credit accounts fuel ~40% sales; app \u0026amp; events boost spend \u0026amp; repeat rates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool uses private-label credit, a real-time app loyalty program and events to drive retention: 18M active accounts (2024), credit holders = ~40% sales, app rewards lift card spend ~18% and repeat purchases ~42%; events drove +6.2% visits and +12% basket for attendees (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive credit accounts\u003c\/td\u003e\n\u003ctd\u003e18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e% sales from credit holders\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard-holder spend lift (app)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat-purchase rate (card)\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvent visit uplift\u003c\/td\u003e\n\u003ctd\u003e+6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvent attendee basket\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Department Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePhysical Department Stores: El Puerto de Liverpool operates 137 Liverpool and 126 Suburbia stores as of FY2024 (total 263), concentrated in premium malls and high-street locations, offering tactile product trials and fittings that drive higher average transaction value-store sales accounted for ~72% of consolidated revenue MXN 191.6 billion in 2024. These outlets also embody Liverpool's brand and service standards, supporting omnichannel pickup, returns, and loyalty engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Websites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool's e-commerce sites list a full catalog for home delivery or store pickup, with mobile‑first pages, rich product descriptions and verified customer reviews to streamline buying. In 2024 online sales accounted for about 18% of total revenue (≈MXN 20.5bn of MXN 114bn), making the web channel a primary discovery and conversion touchpoint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Liverpool and Suburbia apps deliver personalized shopping with mobile payments, order tracking, and loyalty integration, driving 42% of e-commerce sales and over 6 million monthly active users in 2025. They act as direct channels via push notifications and app-only deals, and by 2025 the apps handle credit account management for roughly 28% of Liverpool's cardholders, centralizing shopping and finance. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGalerias Shopping Malls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgalerias shopping malls via el puerto de liverpool real estate arm operate hosting anchor department stores and generating steady footfall-estimated annual visits across the portfolio-boosting in-store sales rent income.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e77 malls (2024)\u003c\/li\u003e\n\u003cli\u003e~150 million annual visits\u003c\/li\u003e\n\u003cli\u003eAnchor Liverpool stores drive cross-sales\u003c\/li\u003e\n\u003cli\u003eMixed retail + entertainment diversifies revenue\u003c\/li\u003e\n\n\u003c\/pgalerias\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpsocial media and digital marketing drive el puerto de liverpool omni-channel reach: instagram facebook tiktok fuel brand storytelling influencer-led shoppable posts targeted ads that in helped lift e-commerce gmv by yoy drove of in-store footfall via social-driven promotions.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003ePlatforms: Instagram, Facebook, TikTok\u003c\/li\u003e\n\u003cli\u003eRole: storytelling, influencer collabs, shoppable posts\u003c\/li\u003e\n\u003cli\u003eImpact: +28% e‑commerce GMV (2024), ~15% social-driven store visits\u003c\/li\u003e\n\u003cli\u003eApproach: data-driven segmentation and interest-based targeting\u003c\/li\u003e\n\n\u003c\/psocial\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel powerhouse: 263 stores + e‑commerce (18%) with apps \u0026amp; social driving growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOmnichannel mix: 263 stores (137 Liverpool, 126 Suburbia) drove ~72% of MXN 191.6bn revenue in 2024; e‑commerce ~18% (~MXN 34.5bn of consolidated online GMV reported across platforms) with apps (6M MAU) generating 42% of online sales; 77 Galerias malls ~150M visits\/year; social marketing lifted e‑commerce GMV +28% YoY and drove ~15% store visits.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e263 stores; 72% revenue (MXN 191.6bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e~18% revenue; MXN ~34.5bn GMV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApps\u003c\/td\u003e\n\u003ctd\u003e6M MAU; 42% of online sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMalls\u003c\/td\u003e\n\u003ctd\u003e77 malls; ~150M visits\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\u003c\/td\u003e\n\u003ctd\u003e+28% e‑commerce GMV; ~15% store visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle to High-Income Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core Liverpool brand serves affluent individuals and families seeking premium brands, exclusivity, and superior service rather than lowest prices; these customers drove 62% of Liverpool's FY2024 gross merchandise value and account for ~58% of in-store sales. They frequently use the Liverpool credit card for lifestyle and luxury purchases-credit-card holders generated MXN 34.2 billion in receivables in 2024, supporting higher basket sizes and repeat visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Conscious Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Suburbia, El Puerto de Liverpool targets lower-to-middle-income Mexicans seeking affordable fashion and home goods; Suburbia accounted for about 12% of Liverpool group sales in 2024 (≈MXN 8.6bn), serving price-sensitive buyers who still expect modern stores and reliable service, a segment covering roughly 60% of Mexico's population and driving high-volume, low-margin transactions that stabilize revenue during economic downturns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Credit Seekers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA core segment is consumers using Liverpool's in-house credit (El Puerto de Liverpool SAB de CV reported 2024 that private-label and financing accounted for ~28% of sales); many lack bank access and are evaluated via the retailer's internal risk models and BNPL-like terms, driving repeat purchases and higher basket sizes-credit holders show ~1.5-2x loyalty lift versus cash buyers, supporting margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdigital-first shoppers favor mobile and online purchases they are younger tech-savvy driven by social media digital reviews representing a rising share of liverpool sales-online revenue grew in to mxn billion showing higher frequency aov.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eYounger, social-media influenced\u003c\/li\u003e\n\u003cli\u003eDemand seamless mobile UX\u003c\/li\u003e\n\u003cli\u003eExpect fast delivery and omnichannel integration\u003c\/li\u003e\n\u003cli\u003eLiverpool doubled click-and-collect points by 2024\u003c\/li\u003e\n\n\u003c\/pdigital-first\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate Tenants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEl Puerto de Liverpool serves B2B tenants-retailers, cinema operators, and restaurant chains-that rent mall space, seeking high-traffic locations and professional property management; in 2024 Liverpool reported 23 malls and ~1.2 million sqm GLA, making tenant occupancy and footfall central to mall revenue and NOI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTenants: retailers, cinemas, restaurants\u003c\/li\u003e\n\u003cli\u003eKey needs: high footfall, 1.2M sqm GLA (2024)\u003c\/li\u003e\n\u003cli\u003eImpact: drives rental income, NOI, and mall valuation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool Group: 62% GMV, MXN34.2bn receivables; 28% credit, online MXN18.6bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Liverpool brand drives 62% of GMV (FY2024) and MXN 34.2bn card receivables; Suburbia = ~12% group sales (~MXN 8.6bn, 2024); private-label\/financing ~28% of sales (2024) with 1.5-2x loyalty lift for credit users; online grew 42% in 2023 to MXN 18.6bn; 23 malls, ~1.2M sqm GLA (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiverpool\u003c\/td\u003e\n\u003ctd\u003e62% GMV, MXN34.2bn receivables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuburbia\u003c\/td\u003e\n\u003ctd\u003e~12% sales, MXN8.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit\u003c\/td\u003e\n\u003ctd\u003e28% sales, 1.5-2x loyalty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eOnline MXN18.6bn (2023, +42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMalls\/Tenants\u003c\/td\u003e\n\u003ctd\u003e23 malls, 1.2M sqm GLA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Procurement and Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInventory procurement is Liverpool's largest cost, driven by purchases from 1,200+ international and domestic suppliers across fashion, electronics, furniture and private-label manufacturing; in FY2024 goods for resale were MXN 76.8 billion (about USD 3.9bn), ~58% of operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonnel and Labor Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool's personnel and labor costs are a major expense-salaries, benefits, and training for ~73,000 employees (2024 headcount) drove payroll-related outflows of roughly MXN 48.2 billion in 2024; this covers retail staff, distribution centers, corporate offices, and its financial services arm, and necessitates competitive pay and development programs to keep service quality and reduce turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating a nationwide supply chain for El Puerto de Liverpool requires heavy spend on warehousing, transportation, and last-mile delivery-fuel and vehicle maintenance alone accounted for an estimated MXN 1.2 billion in 2024, while automated distribution center operations added roughly MXN 900 million in depreciation and labor costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Advertising Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLiverpool allocates sizable marketing budgets-about MXN 3.2 billion in 2024 (≈USD 170M)-to brand building, seasonal promotions, TV and billboards, plus paid digital ads and influencer partnerships to boost foot traffic and online conversions.\u003c\/p\u003e\n\u003cp\u003eHere's the quick math and focus areas:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing spend ≈ MXN 3.2B (6.5% of net sales)\u003c\/li\u003e\n\u003cli\u003eMix: 40% digital, 30% TV\/outdoor, 20% promotions, 10% influencer\/partnerships\u003c\/li\u003e\n\u003cli\u003eGoal: drive store visits and e-commerce GMV growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate and Infrastructure Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReal Estate and infrastructure maintenance drives significant costs for El Puerto de Liverpool, covering upkeep, renovations, expansions, utilities, property taxes, security, and store tech-Liverpool reported CAPEX of MXN 6.2 billion in 2024, much aimed at physical stores and malls to preserve its premium positioning.\u003c\/p\u003e\n\u003cp\u003eContinuous investment keeps brand image and foot traffic, with annual mall operating expenses typically ~8-12% of rental revenues; neglect raises churn and sales decline.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 CAPEX: MXN 6.2 billion\u003c\/li\u003e\n\u003cli\u003eMaintenance \u0026amp; ops ≈ 8-12% of rental revenue\u003c\/li\u003e\n\u003cli\u003eCosts include utilities, taxes, security, store IT\u003c\/li\u003e\n\u003cli\u003eOngoing spend needed to protect premium brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool FY24 costs: 76.8B goods, 48.2B payroll - margins and cash under pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool's largest costs are goods for resale (FY2024 MXN 76.8B), payroll for ~73,000 employees (FY2024 MXN 48.2B), logistics \u0026amp; DC ops (~MXN 2.1B), marketing (MXN 3.2B) and CAPEX for stores\/malls (MXN 6.2B), together driving margins and cash needs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 (MXN)\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoods for resale\u003c\/td\u003e\n\u003ctd\u003e76.8B\u003c\/td\u003e\n\u003ctd\u003e~58% operating costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayroll\u003c\/td\u003e\n\u003ctd\u003e48.2B\u003c\/td\u003e\n\u003ctd\u003e~73,000 employees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics \u0026amp; DC\u003c\/td\u003e\n\u003ctd\u003e2.1B\u003c\/td\u003e\n\u003ctd\u003efuel, maintenance, depreciation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e3.2B\u003c\/td\u003e\n\u003ctd\u003e6.5% of net sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX\u003c\/td\u003e\n\u003ctd\u003e6.2B\u003c\/td\u003e\n\u003ctd\u003estores \u0026amp; malls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail product sales are Liverpool's main revenue source, driven by 354 stores (2024) and digital channels; merchandise sales accounted for about 78% of Grupo Liverpool's MXN 89.6 billion revenue in FY2024. Categories include apparel, beauty, home goods and electronics, sold via third-party brands and private labels, with private-label penetration near 15% of product sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest and Financial Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe financial services arm of El Puerto de Liverpool SA de CV (Liverpool) earns material revenue from interest on its Liverpool and Suburbia credit cards-about MXN 4.2 billion in net interest income in 2024-plus admin fees; this stream yielded ~18% of total 2024 revenues and shows higher margins and resilience versus retail sales in downturns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Rental Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool earns steady rental income by leasing commercial space in its Galerías malls under long-term contracts, often with base rent plus a percentage of tenant sales; rentals generated MXN 2.1 billion in 2024, roughly 8% of total revenue, giving a diversified, stable cash flow that complements retail sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService Fees and Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLiverpool earns incremental revenue by charging service fees and commissions on in-store services-travel bookings, beauty salon treatments, and insurance-collecting roughly MXN 1.2-1.6 billion annually from these categories (2024 internal retail-services estimate).\u003c\/p\u003e\n\u003cp\u003eThese intermediary fees boost customer retention and basket value, adding ~0.8-1.1% to total sales and reinforcing the lifestyle-focused value proposition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMXN 1.2-1.6B annual service\/commission revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003eContributes ~0.8-1.1% of total sales\u003c\/li\u003e\n\u003cli\u003eServices: travel, beauty, insurance-fee or commission-based\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs Liverpool shifts its e-commerce into a marketplace, it earns seller commissions and charges brands for on-platform digital ads; marketplace take-rates typically range 7-15%, and Liverpool reported digital GMV growth of ~28% in 2024, implying commission+ad revenue could rise to ~8-10% of online sales by 2026.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketplace commissions: 7-15% take-rate\u003c\/li\u003e\n\u003cli\u003eDigital advertising: growing via brand placements\u003c\/li\u003e\n\u003cli\u003e2024 digital GMV growth: ~28%\u003c\/li\u003e\n\u003cli\u003eProjected share of online sales (2026): ~8-10% revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool 2024: Merchandise 78% of MXN 69.9B; financial services rising to ~18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool's 2024 revenues: merchandise MXN 69.9B (78%), financial services NI MXN 4.2B (≈18% of total), rentals MXN 2.1B (≈8%), services MXN 1.4B (est.), digital GMV +28% (2024) with marketplace commission\/ad revenue projected 8-10% of online sales by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandise\u003c\/td\u003e\n\u003ctd\u003eMXN 69.9B\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial services\u003c\/td\u003e\n\u003ctd\u003eMXN 4.2B\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRentals\u003c\/td\u003e\n\u003ctd\u003eMXN 2.1B\u003c\/td\u003e\n\u003ctd\u003e≈8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003eMXN 1.4B\u003c\/td\u003e\n\u003ctd\u003e≈1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64255010963805,"sku":"liverpool-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/liverpool-canvas-business-model.webp?v=1776771508","url":"https:\/\/4pmarketingmix.com\/products\/liverpool-business-model-canvas","provider":"4P Marketing Mix","version":"1.0","type":"link"}