{"product_id":"iliad-business-model-canvas","title":"iliad Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad Business Model Canvas: Clear, Actionable Blueprint for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Iliad SA's strategic playbook in a compact Business Model Canvas - an actionable snapshot of how the company creates value across fixed and mobile telephony, broadband and cloud services, scales customer acquisition, and protects margin advantages; ideal for investors, consultants and founders who want ready-to-use insights to benchmark, plan, or pitch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Sharing and TowerCo Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad outsources passive mobile sites to towercos like Cellnex; as of 2025 Cellnex hosts over 10,000 Iliad sites, letting Iliad cut capex by an estimated €120-150m annually and speed 5G rollouts in France, Italy, and Poland to reach ~85% population coverage by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Media Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad partners with Netflix, Disney Plus, and Amazon Prime to bundle premium streaming into Freebox offers, boosting fixed-broadband appeal to households; in 2024 bundled subscriptions contributed to a 7% ARPU (average revenue per user) uplift and helped lower churn by ~1.2 percentage points year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware Manufacturing and Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad contracts global tech vendors and EMS makers to produce Freebox units, keeping gateway edge with Wi‑Fi 7 and 10G fiber modules; in 2024 hardware capex ran ~€240m, and supply agreements cut lead times to ~8 weeks, enabling rollout of 1.2m devices in 2024 peak launches. Strong supplier SLAs preserved \u0026gt;98% fulfilment during launches, supporting subscriber growth and reducing replacement costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoaming and Interconnection Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpto ensure seamless connectivity for its mobile subscribers iliad signs roaming and interconnection agreements with incumbent operators in areas where network is still scaling notably using tim vodafone italy ties to cover rural zones while it expands lte rollout reported national population coverage versus incumbents so these partners preserve service continuity reduce churn.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eRoaming with TIM\/Vodafone: fills rural gaps\u003c\/li\u003e\n\u003cli\u003e2024: iliad Italy ~20% 5G coverage\u003c\/li\u003e\n\u003cli\u003eIncumbents ~55% 5G coverage (2024)\u003c\/li\u003e\n\u003cli\u003eReduces churn while infrastructure builds\u003c\/li\u003e\n\u003cli\u003eKey to competing with legacy providers\u003c\/li\u003e\n\n\u003c\/pto\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI and Research Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough partnerships with Kyutai research lab and Scaleway (Iliad Group's cloud arm), Iliad secures early access to AI models and sovereign cloud tech, supporting its push into high‑margin B2B services; Scaleway reported €209m revenue in 2024, up 18% YoY, reinforcing capacity for enterprise cloud offers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEarly AI access via Kyutai - faster productization\u003c\/li\u003e\n\u003cli\u003eScaleway scale: €209m revenue (2024), 18% YoY\u003c\/li\u003e\n\u003cli\u003ePositions Iliad in EU sovereign cloud + AI ecosystem\u003c\/li\u003e\n\u003cli\u003eEnables diversification into high‑tech B2B beyond telco\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad cuts costs, boosts ARPU with bundles \u0026amp; partnerships-major network and cloud deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad outsources sites to Cellnex (10,000+ sites, saves €120-150m pa), bundles Netflix\/Disney\/Prime (2024: +7% ARPU, -1.2pp churn), sources Freebox from EMS (2024 HW capex €240m, 1.2m devices), roams with TIM\/Vodafone (Italy 5G: Iliad 20% vs incumbents 55% in 2024), partners with Kyutai\/Scaleway (Scaleway €209m rev 2024, +18% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCellnex\u003c\/td\u003e\n\u003ctd\u003e10,000+ sites; €120-150m saved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming bundles\u003c\/td\u003e\n\u003ctd\u003e+7% ARPU; -1.2pp churn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreebox suppliers\u003c\/td\u003e\n\u003ctd\u003e€240m capex; 1.2m units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoaming (TIM\/Vodafone)\u003c\/td\u003e\n\u003ctd\u003eItaly 5G: 20% vs 55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScaleway\/Kyutai\u003c\/td\u003e\n\u003ctd\u003e€209m rev; +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Iliad that maps its 9 BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure-reflecting real-world operations, competitive advantages, SWOT-linked insights, and polished narratives ideal for presentations, investor funding, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas tailored for iliad that condenses strategy into a one-page snapshot, saving hours of formatting and enabling fast, shareable collaboration for teams and boardrooms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Deployment and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork Deployment and Maintenance: iliad continually rolls out and upgrades fiber and 5G across France, Italy, and Poland, investing ~€1.2bn in capex in 2024 to expand rural coverage and densify cities; field engineering and cell-site builds target 90% 5G population coverage by end-2025 while maintaining \u0026gt;99.9% network availability to protect its reputation for technical excellence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R and D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad invests ~€120m\/year in R\u0026amp;D (2024 group report), designing its Freebox hardware and software to distinguish from rivals using off-the-shelf kit. Controlling design lets Iliad embed features such as multi‑TB high-speed storage and carrier-grade security protocols, reducing third-party licensing costs and improving time-to-market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad runs aggressive marketing to protect its disruptor and price-leader image, spending €260m on advertising in 2024 (Iliad Group report) to fuel subscriber growth across Free (France), Play (Poland) and Iliad (Italy).\u003c\/p\u003e\n\u003cp\u003eEach brand is localized-Free focuses on low-price simplicity, Play on aggressive promos and network rollout, Iliad on value and low ARPU-communicating clear value to hit churn-targeted high-volume adds (group net adds: 3.4M in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Service Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eiliad expands its B2B footprint by building tailored connectivity and cloud offers for SMEs and enterprises, leveraging Free Pro and Scaleway to provide dedicated support and SLAs; in 2024 Scaleway reported ~€200m ARR and Free Pro grew corporate subscriptions by ~18% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget higher-margin B2B vs consumer\u003c\/li\u003e\n\u003cli\u003eScaleway: ~€200m ARR (2024)\u003c\/li\u003e\n\u003cli\u003eFree Pro: +18% corporate subs (2024)\u003c\/li\u003e\n\u003cli\u003eFocus on SLAs, dedicated support, hybrid cloud\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIliad handles millions of French subscribers with a digital-first customer support mix: in 2024 its self-care portals and apps processed over 65% of routine requests, while 120+ physical support points handle complex cases, keeping service costs ~18% below industry average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% of routine requests handled digitally\u003c\/li\u003e\n\u003cli\u003e120+ physical support centers (2024)\u003c\/li\u003e\n\u003cli\u003eOperational cost ~18% below industry avg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiliad fuels growth: €1.2bn capex, 3.4M net adds, Scaleway €200m ARR, 90% 5G target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork ops, R\u0026amp;D, marketing, B2B growth and digital-first support drive iliad's key activities: €1.2bn capex (2024), €120m R\u0026amp;D, €260m ads, 3.4M net adds (2024), Scaleway ~€200m ARR, Free Pro +18% corp subs, 65% self-care handling, 120+ support points, \u0026gt;99.9% availability, target 90% 5G pop by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertising\u003c\/td\u003e\n\u003ctd\u003e€260m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet adds\u003c\/td\u003e\n\u003ctd\u003e3.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScaleway ARR\u003c\/td\u003e\n\u003ctd\u003e€200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree Pro growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-care handling\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport points\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G pop target\u003c\/td\u003e\n\u003ctd\u003e90% by end-2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Iliad Business Model Canvas you'll receive after purchase-not a mockup or sample-and upon ordering you'll instantly download the full, editable file formatted and structured exactly as shown, ready for presentation or customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Infrastructure and Spectrum Licenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe most valuable physical assets for iliad are its ~120,000 km of owned fiber in France and Italy and mobile spectrum blocks across 700\/800\/1800\/2600 MHz in France, Italy and Poland, supporting ~29.4 million subscribers (FY 2024). These assets form the service backbone, cut reliance on MVNOs, and create a high barrier to entry while enabling tighter control of quality and lower long‑run operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad's R\u0026amp;D teams own key patents and firmware for Freebox hardware and OS, enabling faster feature rollouts and distinct UIs; in 2024 Iliad spent €240m on R\u0026amp;D (≈3.6% of revenue) which cut third‑party licensing by an estimated €35-50m annually. This tech independence speeds time‑to‑market and lowers OpEx while safeguarding differentiation in fixed and mobile offers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Centers and Cloud Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Scaleway, Iliad owns ~200 MW of data center capacity across France and Europe, underpinning its cloud and AI push; Scaleway reported €220m revenue in 2024, with capex ~€120m for 2023-24 to expand servers and cooling. These facilities deliver IaaS and PaaS to enterprise clients, host Iliad's internal services, and provide data sovereignty and high security (ISO 27001 certified sites, multi-region redundancy).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Market Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Free, Play, and Iliad brands are strong intangible assets-Free reported 20.3% mobile market share in France by Q4 2024 and Iliad Group reached €6.5bn revenue in 2024-driving trust through disruption, transparency, and low prices, which speeds entry into new markets with built-in recognition.\u003c\/p\u003e\n\u003cp\u003ePreserving this equity is critical for organic growth and to displace incumbents across Europe; brand strength lowered customer acquisition costs and supported Iliad Poland (Play) reaching 7.8m mobile subscribers in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFree: 20.3% France mobile share (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eIliad Group revenue: €6.5bn (2024)\u003c\/li\u003e\n\u003cli\u003ePlay subscribers: 7.8m (2024)\u003c\/li\u003e\n\u003cli\u003eBrand lowers CAC, boosts market entry speed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Engineering Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIliad depends on ~10,000 engineers, developers and technicians (2024 headcount of Iliad Group: 15,900; estimate: ~63% in tech\/ops) who run R\u0026amp;D, network deployment and 5G\/broadband operations, sustaining service uptime and platform innovation.\u003c\/p\u003e\n\u003cp\u003eThe company's agile, engineering-first culture supports hiring in France\/Italy, keeping R\u0026amp;D spend at €442m in 2024 (Iliad Group capex €2.8bn), which preserves talent retention and rapid rollouts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~10,000 tech staff estimate\u003c\/li\u003e\n\u003cli\u003e2024 R\u0026amp;D €442m\u003c\/li\u003e\n\u003cli\u003eGroup headcount 15,900 (2024)\u003c\/li\u003e\n\u003cli\u003eCapex €2.8bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad: 120k km fiber, 29.4M subs \u0026amp; €6.5B revenue powering rapid, low‑cost scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad's key resources are ~120,000 km owned fiber, mobile spectrum (700\/800\/1800\/2600 MHz) across France\/Italy\/Poland supporting ~29.4m subs (FY2024), Scaleway data centers (~200 MW), strong brands (Free 20.3% France share, Group revenue €6.5bn 2024), ~10,000 tech staff, R\u0026amp;D €442m and capex €2.8bn (2024), which together lower OpEx, cut licensing ≈€35-50m\/yr, and enable rapid rollouts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned fiber\u003c\/td\u003e\n\u003ctd\u003e~120,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e~29.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree France share\u003c\/td\u003e\n\u003ctd\u003e20.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€442m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€2.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Disruption and Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad offers high-quality telecom services at far lower prices than incumbents, with Free Mobile (Iliad) cutting French mobile prices by ~40% since 2012 and pushing average market ARPU down; its simple, no-hidden-fee plans and month-to-month contracts drove group 2024 retail revenue growth to €6.1bn while keeping churn low and forcing competitors to match price cuts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Performance Integrated Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Freebox Ultra and predecessors deliver ultra-fast internet (FTTH speeds up to 8 Gbps downstream in select French markets as of 2025) plus Wi‑Fi 6\/6E, integrated NAS storage and 4K media features, targeting tech‑savvy households; this hardware-led offering raised ARPU by ~7% for Iliad's fixed segment in 2024 and boosts retention-subscriber churn for Freebox users was ~1.9% vs 3.4% for non-hardware bundles in 2024, creating a sticky ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNo Commitment Flexibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNo-commitment plans let Iliad win customers by allowing cancellation anytime, cutting perceived risk for new subscribers and lifting trial conversion; as of 2025 Iliad France grew mobile net adds 1.1 million in 2024 on this model, showing elastic demand. This policy forces Iliad to keep ARPU-focused service quality high to curb churn-French churn fell to ~11% in 2024 vs 14% in 2020, so retention hinges on continuous satisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvergent Mobile and Fixed Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIliad offers steep discounts for combined mobile+fixed subscriptions, cutting bundle prices by up to 30% versus standalone buys and simplifying billing and service management for customers.\u003c\/p\u003e\n\u003cp\u003eBundles raise average revenue per user (ARPU) and retention-iliad reported in 2024 a 12% higher lifetime value (LTV) for convergent customers, strengthening market share in France and Italy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUp to 30% price savings\u003c\/li\u003e\n\u003cli\u003e12% higher LTV (2024)\u003c\/li\u003e\n\u003cli\u003eSimplified billing, stronger retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSovereign Cloud and AI Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIliad offers European-based sovereign cloud and AI solutions for businesses, combining local data residency with integrated AI to reduce reliance on US hyperscalers and meet GDPR and Schrems II demands; in 2025 EU data residency preference rose to 62% among enterprises, boosting demand for regional cloud providers.\u003c\/p\u003e\n\u003cp\u003eBy embedding AI services, Iliad targets enterprise workloads and analytics with lower cross-border risk, positioning for a market where EU cloud spend reached €28.4B in 2024 and is forecast to grow ~12% annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEuropean data residency: reduces Schrems II risk\u003c\/li\u003e\n\u003cli\u003e62% enterprises prefer local cloud (2025)\u003c\/li\u003e\n\u003cli\u003e2024 EU cloud spend €28.4B, ~12% CAGR\u003c\/li\u003e\n\u003cli\u003eIntegrated AI avoids hyperscaler lock-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad: hardware-led bundles boost 2024 revenue €6.1bn, +1.1M mobile adds, ARPU \u0026amp; LTV up\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad sells low‑cost, no‑commitment mobile and high‑ARPU hardware-led fixed bundles, driving market share and retention: 2024 group retail revenue €6.1bn, mobile net adds +1.1M (2024), fixed ARPU +7% (2024), convergent LTV +12% (2024), Freebox churn 1.9% vs 3.4% (2024), EU cloud spend €28.4B (2024), 62% enterprises prefer local cloud (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e€6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile net adds 2024\u003c\/td\u003e\n\u003ctd\u003e+1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed ARPU lift\u003c\/td\u003e\n\u003ctd\u003e+7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvergent LTV\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreebox churn\u003c\/td\u003e\n\u003ctd\u003e1.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU cloud 2024\u003c\/td\u003e\n\u003ctd\u003e€28.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise local cloud pref.\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service and Automation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe majority of customer interactions occur via intuitive online dashboards and mobile apps offering account management so users can change plans pay bills troubleshoot without calling support. in iliad reports over transactions handled digitally cutting administrative costs by an estimated matching expectations a tech-literate base.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Proximity through Free Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite a digital-first strategy, Iliad operates about 550 Free Centers across France (2024), offering in-person demos and resolving complex queries; these stores handle an estimated 12% of new subscriptions and boost brand trust, especially in high-traffic shopping areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement and Advocacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad benefits from a highly engaged user base that acts as brand ambassadors on forums and social media; community-driven referrals cut customer acquisition cost by an estimated 18% and drove ~12% of new subscriptions in 2024. The company responds to feedback and runs beta programs with power users-over 3,000 testers in 2024-creating belonging and a low-cost word-of-mouth marketing channel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Support Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIliad assigns dedicated B2B account teams and 24\/7 technical support to enterprise clients, offering consultative, SLA-driven service to minimize downtime and align with operational KPIs.\u003c\/p\u003e\n\u003cp\u003eThis high-touch model supports trust and retention; in 2024 Iliad Business reported enterprise ARPU up 22% year-over-year and a 95% SLA compliance rate for hosted services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated account managers\u003c\/li\u003e\n\u003cli\u003e24\/7 technical support\u003c\/li\u003e\n\u003cli\u003eSLA-driven uptime (95% in 2024)\u003c\/li\u003e\n\u003cli\u003eEnterprise ARPU +22% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparent and Direct Communication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIliad keeps communication direct and often provocative, stressing honesty and fair play and cutting jargon and fine print to build trust with subscribers.\u003c\/p\u003e\n\u003cp\u003eThis transparency helped sustain churn near 12% in 2024 for Iliad France (Iliad S.A., FY2024), supporting market-share gains despite rivals' price cuts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect tone = trust driver\u003c\/li\u003e\n\u003cli\u003eNo fine print = lower perceived risk\u003c\/li\u003e\n\u003cli\u003eChurn ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eSupports market-share growth vs price competition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-first ops (70%+ transactions) + 550 Free Centers, ARPU +22%, churn ~12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthe customer relationship model is digital-first transactions in supplemented by free centers and strong community referrals of new subs cac while enterprise slas drive arpu uptime churn\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital transactions (2025)\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree Centers (2024)\u003c\/td\u003e\n\u003ctd\u003e550\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew subs via stores\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferrals share (2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC reduction (referrals)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARPU YoY (2024)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA uptime (2024)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn (Iliad France, 2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompany Owned Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad operates hundreds of branded stores across France, Italy and Poland-about 520 locations as of 2025-which serve as its main physical sales and service channel and accounted for roughly 12% of retail customer additions in 2024. These modern, inviting outlets showcase Freebox hardware and provide expert in-store advice, supporting higher ARPU (average revenue per user) retention: store-acquired customers had a 6% higher 2024 ARPU than online-only signups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Portals and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad's websites and apps drive most new subscriptions and upgrades, handling ~65% of sales in 2024 and cutting distribution costs; online sign-ups complete eligibility checks to a digital contract in under 6 minutes on average. This digital channel supports Iliad's low-cost model-online acquisition cost ~€12 per subscriber vs €45 in retail-enabling the company's aggressive pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInteractive Subscription Kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad deploys interactive subscription kiosks in high-traffic locations-over 1,200 units across France and Italy as of Dec 2025-letting customers sign up and get a SIM in minutes, boosting conversions by ~18% vs. store-only rollouts. These cash-light kiosks cut distribution costs, extend reach without full retail leases, and support Iliad's tech-driven growth and rapid customer acquisition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn Poland, Play (P4 Sp. z o.o.) leverages over 8,000 partner retailers and authorized dealers to extend reach into urban and rural areas, boosting physical point-of-sale coverage by ~35% versus company-owned stores (2024 data). Partners receive standardized training to ensure consistent brand experience and drive retail-originated activations, which accounted for ~28% of prepaid and postpaid sales in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8,000 partner retailers\/dealers (2024)\u003c\/li\u003e\n\u003cli\u003e+35% physical coverage vs company stores\u003c\/li\u003e\n\u003cli\u003ePartners drive ~28% of activations (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force for Enterprise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe B2B segments are reached through a professional sales force that focuses on direct outreach to businesses and government organizations, handling 65% of iliad's enterprise revenues in 2024 and managing long sales cycles of 6-12 months for cloud and connectivity contracts.\u003c\/p\u003e\n\u003cp\u003eSales teams pair with technical experts to design bespoke solutions for large clients, closing deals averaging €2.1M ARR and supporting renewal rates above 82% for multi-year contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect outreach to businesses and government\u003c\/li\u003e\n\u003cli\u003eHandles 65% of enterprise revenue (2024)\u003c\/li\u003e\n\u003cli\u003eSales cycles: 6-12 months\u003c\/li\u003e\n\u003cli\u003eAverage deal: €2.1M ARR\u003c\/li\u003e\n\u003cli\u003eRenewal rate: \u0026gt;82% for multi-year contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad omnichannel mix: 65% web sales, €12 CAC, 520 stores, 1,200 kiosks, €2.1M B2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad sells via ~520 owned stores (12% of adds 2024), web\/apps (~65% of sales; €12 online CAC vs €45 retail), 1,200+ kiosks (18% higher conversion), ~8,000 Polish partner retailers (28% activations) and a B2B direct sales force (65% enterprise revenue; avg deal €2.1M ARR; 6-12 month cycles; \u0026gt;82% renewals).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned stores\u003c\/td\u003e\n\u003ctd\u003e~520; 12% adds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeb\/apps\u003c\/td\u003e\n\u003ctd\u003e~65% sales; €12 CAC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosks\u003c\/td\u003e\n\u003ctd\u003e1,200+; +18% conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e~8,000; 28% activations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B sales\u003c\/td\u003e\n\u003ctd\u003e65% rev; €2.1M avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Market Residential Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest segment is individuals and families seeking reliable, high-speed internet and mobile at low cost; in 2024 Iliad (Iliad S.A., France) served ~11.3 million retail subscribers in France, showing this segment's scale. These customers prize simple, transparent plans and no long-term contracts, driving low churn and enabling Iliad's economies of scale-retail ARPU ~15-18 EUR in 2024 supports volume-led margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTech-Savvy Early Adopters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIliad captures tech-savvy early adopters who pay for 10G-capable fiber and premium Freebox Ultra plans (priced ~€49.99-€99.99\/mo in 2025), driving ARPU uplift: premium users raise average revenue per user by ~25% versus base plans; they also act as social influencers-estimates show each converts 2-4 peers, helping Iliad grow fiber uptake, which hit ~2.8 million households in France by end-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its free pro and similar initiatives iliad targets smes with simplified professional-grade connectivity offering slas priority support scalable plans that cost less than incumbents in accounted for of france broadband growth driving arpu lift about per month. these businesses need higher reliability households but still seek low-cost model making a key vector as french planned digital investments\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Corporate and Institutional Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScaleway, iliad's cloud arm, targets large corporates and institutions needing scalable infrastructure and specialized data services; in 2024 Scaleway reported ~€120M revenue and grew enterprise bookings 28% year-over-year, highlighting demand for European cloud alternatives to US providers for GDPR and data residency compliance.\u003c\/p\u003e\n\u003cp\u003eThese clients prioritize technical sophistication, strong security certifications (ISO 27001, SOC 2), and capacity to run complex AI\/ML workloads on GPU-backed instances.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€120M Scaleway 2024 revenue\u003c\/li\u003e\n\u003cli\u003e28% enterprise bookings growth YoY\u003c\/li\u003e\n\u003cli\u003eGDPR\/data residency focus\u003c\/li\u003e\n\u003cli\u003eISO 27001 \u0026amp; SOC 2 certifications\u003c\/li\u003e\n\u003cli\u003eGPU instances for AI\/ML workloads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Travelers and Expatriates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIliad's mobile plans include broad EU roaming and generous allowances to 70+ countries, cutting typical roaming bills and attracting frequent travelers and expats; in 2024 Iliad reported 8.3 million mobile customers in France and rising ARPU partly due to international offer uptake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces roaming costs vs incumbents\u003c\/li\u003e\n\u003cli\u003eTargets 17M+ EU cross-border workers (2023 Eurostat)\u003c\/li\u003e\n\u003cli\u003eDrives churn reduction, boosts ARPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad: 11.3M subs, fiber \u0026amp; SME ARPU boosts; Scaleway €120M with 28% growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad serves ~11.3M French retail subscribers (2024), 8.3M mobile customers, ~2.8M fiber households; Scaleway revenue €120M (2024) with 28% enterprise bookings growth; SME segment drove ~22% of broadband growth and adds €3-€5 ARPU; premium Freebox users (~€49.99-€99.99) lift ARPU ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail households\u003c\/td\u003e\n\u003ctd\u003e11.3M subs\u003c\/td\u003e\n\u003ctd\u003eVolume ARPU €15-18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e8.3M users\u003c\/td\u003e\n\u003ctd\u003eRoaming uptake raises ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber premium\u003c\/td\u003e\n\u003ctd\u003e2.8M HH\u003c\/td\u003e\n\u003ctd\u003e+25% ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003e22% growth\u003c\/td\u003e\n\u003ctd\u003e+€3-€5 ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScaleway\u003c\/td\u003e\n\u003ctd\u003e€120M rev\u003c\/td\u003e\n\u003ctd\u003e28% bookings growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Capital Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA massive share of Iliad's budget goes to rolling out fiber and 5G base stations; in 2024 the group reported c.€1.8bn CAPEX (2023: €1.6bn), driven by fiber builds in Italy and network densification in Poland to cut third‑party leasing. These long‑term spends remain the primary cost driver as Iliad expands market share and lowers operating costs through owned infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Operation and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork operation and maintenance drive major ongoing costs for iliad-energy, site rentals, and technical upkeep alone accounted for about €1.1B in 2024 operating expenses, ~18% of total network opex; energy bills rose ~12% YoY. Rising data traffic (+24% YoY in 2024) forces repeated investment in backhaul and core upgrades-CapEx to network rose to €900M in 2024-to avoid congestion while preserving iliad's low-cost pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpectrum Acquisition and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiliad must bid in government spectrum auctions-France's 5G auctions cost companies up to €2.8bn in 2020; iliad paid ~€1.1bn for 2020 lots-creating multi‑billion upfront cash needs that are capitalized and amortized over 10-20 years.\u003c\/p\u003e\n\u003cp\u003eThese licenses are strategic assets; ongoing spectrum refarming and acquisitions (capex plus license amortization represent ~20-30% of annual capex for telcos) are required to protect service quality and market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Acquisition and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIliad spends heavily on advertising, retail ops and hardware subsidies to grow subscribers; in 2024 marketing and commercial costs were ~€460m (≈5% of revenues), reflecting aggressive CAC investment against France and Italy markets.\u003c\/p\u003e\n\u003cp\u003eHigh upfront CAC is offset by long-term ARPU and low churn-postpaid churn ~1.5% monthly in 2024-so lifetime value covers acquisition over 24-36 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 marketing ≈€460m\u003c\/li\u003e\n\u003cli\u003eHardware subsidies material in new-market push\u003c\/li\u003e\n\u003cli\u003eRetail network operational costs significant\u003c\/li\u003e\n\u003cli\u003eMonthly postpaid churn ~1.5%\u003c\/li\u003e\n\u003cli\u003ePayback period ~24-36 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eiliad spends materially on R\u0026amp;D to design proprietary Freebox hardware and build cloud and AI features-R\u0026amp;D was 219 million euros in 2024 (about 3.1% of group revenue), covering senior engineers' pay and lab operations and reducing reliance on costly external licences.\u003c\/p\u003e\n\u003cp\u003eHere's the quick math and impact: investing in-house avoids recurring licence fees, enables product differentiation, and sustained R\u0026amp;D keeps gross margin resilience over time.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 R\u0026amp;D: 219 million euros (3.1% of revenue)\u003c\/li\u003e\n\u003cli\u003eCovers salaries for PhD\/engineers and lab costs\u003c\/li\u003e\n\u003cli\u003eReduces external licence fees and long-term OPEX\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad's 2024: Capex-heavy €1.8bn build \u0026amp; €1.1bn network OPEX-upgrades €900m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad's costs are capex‑heavy: 2024 CAPEX ≈€1.8bn (network builds, €900m to network upgrades), OPEX network ≈€1.1bn (energy, site rents), marketing ≈€460m, R\u0026amp;D €219m; spectrum\/license spends are lumpy (paid ~€1.1bn in 2020 auction).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 (€m)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX\u003c\/td\u003e\n\u003ctd\u003e1,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork upgrades\u003c\/td\u003e\n\u003ctd\u003e900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork OPEX\u003c\/td\u003e\n\u003ctd\u003e1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e460\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e219\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Subscription Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTheir core revenue is recurring monthly fees from ~30.5 million mobile subscribers in France, Italy and Poland (end-2024), mostly no-commitment plans that deliver steady, predictable cash flow and supported 2024 mobile service revenue of €5.2 billion. High subscriber volume offsets low ARPU-about €7.8 in 2024-keeping Iliad profitable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Broadband and IPTV Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue from home internet subscriptions - fiber and ADSL - drives a large share of Iliad's sales; in FY2024 fixed-line revenues for Iliad France (Free) were about €2.1 billion, with ARPU rising where fiber penetration grew to ~48% of fixed accesses by end‑2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Cloud and Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad's B2B cloud and managed services-covering storage, compute, and IT ops-grew 28% year-over-year to €412m in 2024, driven by enterprise contracts with average durations of 36 months and gross margins near 42%, above consumer rates. As cloud adoption rises (IDC forecasts 2025 EU cloud spend +22%), this higher‑margin, recurring segment should increasingly lift group revenue share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware Sales and Rentals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwhile many iliad services bundle hardware the group also earns from selling mobile handsets and niche kit in markets like france italy charges monthly rentals for advanced routers set-top boxes helping recover upfront tech costs. reported device-related revenue about of sales cushioning capex lowering churn.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDevice sales plus rentals ≈€1.2bn (2024)\u003c\/li\u003e\n\u003cli\u003e~4% of total iliad revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRentals smooth CAPEX, reduce churn risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterconnection and Wholesale Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIliad earns wholesale revenue by charging other operators for traffic on its network-domestic interconnection fees and international roaming from visiting users-generating €312m in wholesale and interconnect revenue in FY2024, up 14% year-on-year as network coverage grew in Italy and Poland.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€312m wholesale revenue FY2024\u003c\/li\u003e\n\u003cli\u003e14% y\/y growth\u003c\/li\u003e\n\u003cli\u003eRevenue scales with network footprint\u003c\/li\u003e\n\u003cli\u003eIncludes domestic interconnect \u0026amp; roaming fees\u003c\/li\u003e\n\u003c\/ul\u003e \n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIliad 2024: 30.5m mobile subs, €5.2bn mobile rev \u0026amp; rising fiber and B2B growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIliad's revenues rest on ~30.5m mobile subs (end‑2024) generating €5.2bn mobile service revenue (ARPU €7.8), €2.1bn fixed broadband (Free) with fiber at ~48% fixed access, €412m B2B cloud (42% gross margin), €1.2bn device sales\/rentals (4% group) and €312m wholesale\/interconnect (14% y\/y).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile subs\u003c\/td\u003e\n\u003ctd\u003e30.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile service rev\u003c\/td\u003e\n\u003ctd\u003e€5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile ARPU\u003c\/td\u003e\n\u003ctd\u003e€7.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed rev (France)\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber penetration (fixed)\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B cloud rev\u003c\/td\u003e\n\u003ctd\u003e€412m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice rev\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale rev\u003c\/td\u003e\n\u003ctd\u003e€312m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"4P Marketing Mix","offers":[{"title":"Default Title","offer_id":64254994678109,"sku":"iliad-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5151\/9325\/files\/iliad-canvas-business-model.webp?v=1776768228","url":"https:\/\/4pmarketingmix.com\/products\/iliad-business-model-canvas","provider":"4P Marketing Mix","version":"1.0","type":"link"}