iliad Business Model Canvas
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Iliad Business Model Canvas: Clear, Actionable Blueprint for Investors & Founders
Discover Iliad SA's strategic playbook in a compact Business Model Canvas - an actionable snapshot of how the company creates value across fixed and mobile telephony, broadband and cloud services, scales customer acquisition, and protects margin advantages; ideal for investors, consultants and founders who want ready-to-use insights to benchmark, plan, or pitch.
Partnerships
Infrastructure Sharing and TowerCo Agreements
Iliad outsources passive mobile sites to towercos like Cellnex; as of 2025 Cellnex hosts over 10,000 Iliad sites, letting Iliad cut capex by an estimated €120-150m annually and speed 5G rollouts in France, Italy, and Poland to reach ~85% population coverage by end-2025.
Content and Media Partnerships
Iliad partners with Netflix, Disney Plus, and Amazon Prime to bundle premium streaming into Freebox offers, boosting fixed-broadband appeal to households; in 2024 bundled subscriptions contributed to a 7% ARPU (average revenue per user) uplift and helped lower churn by ~1.2 percentage points year-over-year.
Hardware Manufacturing and Supply Chain
Iliad contracts global tech vendors and EMS makers to produce Freebox units, keeping gateway edge with Wi – Fi 7 and 10G fiber modules; in 2024 hardware capex ran ~€240m, and supply agreements cut lead times to ~8 weeks, enabling rollout of 1.2m devices in 2024 peak launches. Strong supplier SLAs preserved >98% fulfilment during launches, supporting subscriber growth and reducing replacement costs.
Roaming and Interconnection Partners
AI and Research Collaborations
Through partnerships with Kyutai research lab and Scaleway (Iliad Group's cloud arm), Iliad secures early access to AI models and sovereign cloud tech, supporting its push into high – margin B2B services; Scaleway reported €209m revenue in 2024, up 18% YoY, reinforcing capacity for enterprise cloud offers.
- Early AI access via Kyutai - faster productization
- Scaleway scale: €209m revenue (2024), 18% YoY
- Positions Iliad in EU sovereign cloud + AI ecosystem
- Enables diversification into high – tech B2B beyond telco
Iliad cuts costs, boosts ARPU with bundles & partnerships-major network and cloud deals
Iliad outsources sites to Cellnex (10,000+ sites, saves €120-150m pa), bundles Netflix/Disney/Prime (2024: +7% ARPU, -1.2pp churn), sources Freebox from EMS (2024 HW capex €240m, 1.2m devices), roams with TIM/Vodafone (Italy 5G: Iliad 20% vs incumbents 55% in 2024), partners with Kyutai/Scaleway (Scaleway €209m rev 2024, +18% YoY).
| Partnership | Key metric |
|---|---|
| Cellnex | 10,000+ sites; €120-150m saved |
| Streaming bundles | +7% ARPU; -1.2pp churn |
| Freebox suppliers | €240m capex; 1.2m units |
| Roaming (TIM/Vodafone) | Italy 5G: 20% vs 55% |
| Scaleway/Kyutai | €209m rev; +18% YoY |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for Iliad that maps its 9 BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure-reflecting real-world operations, competitive advantages, SWOT-linked insights, and polished narratives ideal for presentations, investor funding, and strategic decision-making.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas tailored for iliad that condenses strategy into a one-page snapshot, saving hours of formatting and enabling fast, shareable collaboration for teams and boardrooms.
Activities
Network Deployment and Maintenance
Network Deployment and Maintenance: iliad continually rolls out and upgrades fiber and 5G across France, Italy, and Poland, investing ~€1.2bn in capex in 2024 to expand rural coverage and densify cities; field engineering and cell-site builds target 90% 5G population coverage by end-2025 while maintaining >99.9% network availability to protect its reputation for technical excellence.
Product Innovation and R and D
Iliad invests ~€120m/year in R&D (2024 group report), designing its Freebox hardware and software to distinguish from rivals using off-the-shelf kit. Controlling design lets Iliad embed features such as multi – TB high-speed storage and carrier-grade security protocols, reducing third-party licensing costs and improving time-to-market.
Marketing and Brand Management
Iliad runs aggressive marketing to protect its disruptor and price-leader image, spending €260m on advertising in 2024 (Iliad Group report) to fuel subscriber growth across Free (France), Play (Poland) and Iliad (Italy).
Each brand is localized-Free focuses on low-price simplicity, Play on aggressive promos and network rollout, Iliad on value and low ARPU-communicating clear value to hit churn-targeted high-volume adds (group net adds: 3.4M in 2024).
B2B Service Development
iliad expands its B2B footprint by building tailored connectivity and cloud offers for SMEs and enterprises, leveraging Free Pro and Scaleway to provide dedicated support and SLAs; in 2024 Scaleway reported ~€200m ARR and Free Pro grew corporate subscriptions by ~18% YoY.
- Target higher-margin B2B vs consumer
- Scaleway: ~€200m ARR (2024)
- Free Pro: +18% corporate subs (2024)
- Focus on SLAs, dedicated support, hybrid cloud
Customer Support and Digital Transformation
Iliad handles millions of French subscribers with a digital-first customer support mix: in 2024 its self-care portals and apps processed over 65% of routine requests, while 120+ physical support points handle complex cases, keeping service costs ~18% below industry average.
- 65% of routine requests handled digitally
- 120+ physical support centers (2024)
- Operational cost ~18% below industry avg
iliad fuels growth: €1.2bn capex, 3.4M net adds, Scaleway €200m ARR, 90% 5G target
Network ops, R&D, marketing, B2B growth and digital-first support drive iliad's key activities: €1.2bn capex (2024), €120m R&D, €260m ads, 3.4M net adds (2024), Scaleway ~€200m ARR, Free Pro +18% corp subs, 65% self-care handling, 120+ support points, >99.9% availability, target 90% 5G pop by end-2025.
| Metric | 2024 / Target |
|---|---|
| Capex | €1.2bn |
| R&D | €120m |
| Advertising | €260m |
| Net adds | 3.4M |
| Scaleway ARR | €200m |
| Free Pro growth | +18% YoY |
| Self-care handling | 65% |
| Support points | 120+ |
| Network availability | >99.9% |
| 5G pop target | 90% by end-2025 |
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Resources
Network Infrastructure and Spectrum Licenses
The most valuable physical assets for iliad are its ~120,000 km of owned fiber in France and Italy and mobile spectrum blocks across 700/800/1800/2600 MHz in France, Italy and Poland, supporting ~29.4 million subscribers (FY 2024). These assets form the service backbone, cut reliance on MVNOs, and create a high barrier to entry while enabling tighter control of quality and lower long – run operating costs.
Proprietary Technology and Intellectual Property
Iliad's R&D teams own key patents and firmware for Freebox hardware and OS, enabling faster feature rollouts and distinct UIs; in 2024 Iliad spent €240m on R&D (≈3.6% of revenue) which cut third – party licensing by an estimated €35-50m annually. This tech independence speeds time – to – market and lowers OpEx while safeguarding differentiation in fixed and mobile offers.
Data Centers and Cloud Capacity
Through Scaleway, Iliad owns ~200 MW of data center capacity across France and Europe, underpinning its cloud and AI push; Scaleway reported €220m revenue in 2024, with capex ~€120m for 2023-24 to expand servers and cooling. These facilities deliver IaaS and PaaS to enterprise clients, host Iliad's internal services, and provide data sovereignty and high security (ISO 27001 certified sites, multi-region redundancy).
Brand Equity and Market Reputation
The Free, Play, and Iliad brands are strong intangible assets-Free reported 20.3% mobile market share in France by Q4 2024 and Iliad Group reached €6.5bn revenue in 2024-driving trust through disruption, transparency, and low prices, which speeds entry into new markets with built-in recognition.
Preserving this equity is critical for organic growth and to displace incumbents across Europe; brand strength lowered customer acquisition costs and supported Iliad Poland (Play) reaching 7.8m mobile subscribers in 2024.
- Free: 20.3% France mobile share (Q4 2024)
- Iliad Group revenue: €6.5bn (2024)
- Play subscribers: 7.8m (2024)
- Brand lowers CAC, boosts market entry speed
Human Capital and Engineering Talent
Iliad depends on ~10,000 engineers, developers and technicians (2024 headcount of Iliad Group: 15,900; estimate: ~63% in tech/ops) who run R&D, network deployment and 5G/broadband operations, sustaining service uptime and platform innovation.
The company's agile, engineering-first culture supports hiring in France/Italy, keeping R&D spend at €442m in 2024 (Iliad Group capex €2.8bn), which preserves talent retention and rapid rollouts.
- ~10,000 tech staff estimate
- 2024 R&D €442m
- Group headcount 15,900 (2024)
- Capex €2.8bn (2024)
Iliad: 120k km fiber, 29.4M subs & €6.5B revenue powering rapid, low – cost scale
Iliad's key resources are ~120,000 km owned fiber, mobile spectrum (700/800/1800/2600 MHz) across France/Italy/Poland supporting ~29.4m subs (FY2024), Scaleway data centers (~200 MW), strong brands (Free 20.3% France share, Group revenue €6.5bn 2024), ~10,000 tech staff, R&D €442m and capex €2.8bn (2024), which together lower OpEx, cut licensing ≈€35-50m/yr, and enable rapid rollouts.
| Metric | 2024 value |
|---|---|
| Owned fiber | ~120,000 km |
| Subscribers | ~29.4m |
| Free France share | 20.3% |
| Group revenue | €6.5bn |
| R&D | €442m |
| Capex | €2.8bn |
Value Propositions
Price Disruption and Transparency
Iliad offers high-quality telecom services at far lower prices than incumbents, with Free Mobile (Iliad) cutting French mobile prices by ~40% since 2012 and pushing average market ARPU down; its simple, no-hidden-fee plans and month-to-month contracts drove group 2024 retail revenue growth to €6.1bn while keeping churn low and forcing competitors to match price cuts.
High Performance Integrated Hardware
The Freebox Ultra and predecessors deliver ultra-fast internet (FTTH speeds up to 8 Gbps downstream in select French markets as of 2025) plus Wi – Fi 6/6E, integrated NAS storage and 4K media features, targeting tech – savvy households; this hardware-led offering raised ARPU by ~7% for Iliad's fixed segment in 2024 and boosts retention-subscriber churn for Freebox users was ~1.9% vs 3.4% for non-hardware bundles in 2024, creating a sticky ecosystem.
No Commitment Flexibility
No-commitment plans let Iliad win customers by allowing cancellation anytime, cutting perceived risk for new subscribers and lifting trial conversion; as of 2025 Iliad France grew mobile net adds 1.1 million in 2024 on this model, showing elastic demand. This policy forces Iliad to keep ARPU-focused service quality high to curb churn-French churn fell to ~11% in 2024 vs 14% in 2020, so retention hinges on continuous satisfaction.
Convergent Mobile and Fixed Bundles
Iliad offers steep discounts for combined mobile+fixed subscriptions, cutting bundle prices by up to 30% versus standalone buys and simplifying billing and service management for customers.
Bundles raise average revenue per user (ARPU) and retention-iliad reported in 2024 a 12% higher lifetime value (LTV) for convergent customers, strengthening market share in France and Italy.
- Up to 30% price savings
- 12% higher LTV (2024)
- Simplified billing, stronger retention
Sovereign Cloud and AI Solutions
Iliad offers European-based sovereign cloud and AI solutions for businesses, combining local data residency with integrated AI to reduce reliance on US hyperscalers and meet GDPR and Schrems II demands; in 2025 EU data residency preference rose to 62% among enterprises, boosting demand for regional cloud providers.
By embedding AI services, Iliad targets enterprise workloads and analytics with lower cross-border risk, positioning for a market where EU cloud spend reached €28.4B in 2024 and is forecast to grow ~12% annually.
- European data residency: reduces Schrems II risk
- 62% enterprises prefer local cloud (2025)
- 2024 EU cloud spend €28.4B, ~12% CAGR
- Integrated AI avoids hyperscaler lock-in
Iliad: hardware-led bundles boost 2024 revenue €6.1bn, +1.1M mobile adds, ARPU & LTV up
Iliad sells low – cost, no – commitment mobile and high – ARPU hardware-led fixed bundles, driving market share and retention: 2024 group retail revenue €6.1bn, mobile net adds +1.1M (2024), fixed ARPU +7% (2024), convergent LTV +12% (2024), Freebox churn 1.9% vs 3.4% (2024), EU cloud spend €28.4B (2024), 62% enterprises prefer local cloud (2025).
| Metric | Value |
|---|---|
| 2024 revenue | €6.1bn |
| Mobile net adds 2024 | +1.1M |
| Fixed ARPU lift | +7% |
| Convergent LTV | +12% |
| Freebox churn | 1.9% |
| EU cloud 2024 | €28.4B |
| Enterprise local cloud pref. | 62% (2025) |
Customer Relationships
Digital Self-Service and Automation
Physical Proximity through Free Centers
Despite a digital-first strategy, Iliad operates about 550 Free Centers across France (2024), offering in-person demos and resolving complex queries; these stores handle an estimated 12% of new subscriptions and boost brand trust, especially in high-traffic shopping areas.
Community Engagement and Advocacy
Iliad benefits from a highly engaged user base that acts as brand ambassadors on forums and social media; community-driven referrals cut customer acquisition cost by an estimated 18% and drove ~12% of new subscriptions in 2024. The company responds to feedback and runs beta programs with power users-over 3,000 testers in 2024-creating belonging and a low-cost word-of-mouth marketing channel.
Dedicated B2B Support Teams
Iliad assigns dedicated B2B account teams and 24/7 technical support to enterprise clients, offering consultative, SLA-driven service to minimize downtime and align with operational KPIs.
This high-touch model supports trust and retention; in 2024 Iliad Business reported enterprise ARPU up 22% year-over-year and a 95% SLA compliance rate for hosted services.
- Dedicated account managers
- 24/7 technical support
- SLA-driven uptime (95% in 2024)
- Enterprise ARPU +22% YoY (2024)
Transparent and Direct Communication
Iliad keeps communication direct and often provocative, stressing honesty and fair play and cutting jargon and fine print to build trust with subscribers.
This transparency helped sustain churn near 12% in 2024 for Iliad France (Iliad S.A., FY2024), supporting market-share gains despite rivals' price cuts.
- Direct tone = trust driver
- No fine print = lower perceived risk
- Churn ~12% (2024)
- Supports market-share growth vs price competition
Digital-first ops (70%+ transactions) + 550 Free Centers, ARPU +22%, churn ~12%
| Metric | Value |
|---|---|
| Digital transactions (2025) | 70%+ |
| Free Centers (2024) | 550 |
| New subs via stores | 12% |
| Referrals share (2024) | 12% |
| CAC reduction (referrals) | 18% |
| Enterprise ARPU YoY (2024) | +22% |
| SLA uptime (2024) | 95% |
| Churn (Iliad France, 2024) | ~12% |
Channels
Company Owned Retail Stores
Iliad operates hundreds of branded stores across France, Italy and Poland-about 520 locations as of 2025-which serve as its main physical sales and service channel and accounted for roughly 12% of retail customer additions in 2024. These modern, inviting outlets showcase Freebox hardware and provide expert in-store advice, supporting higher ARPU (average revenue per user) retention: store-acquired customers had a 6% higher 2024 ARPU than online-only signups.
Online Portals and E-commerce
Iliad's websites and apps drive most new subscriptions and upgrades, handling ~65% of sales in 2024 and cutting distribution costs; online sign-ups complete eligibility checks to a digital contract in under 6 minutes on average. This digital channel supports Iliad's low-cost model-online acquisition cost ~€12 per subscriber vs €45 in retail-enabling the company's aggressive pricing.
Interactive Subscription Kiosks
Iliad deploys interactive subscription kiosks in high-traffic locations-over 1,200 units across France and Italy as of Dec 2025-letting customers sign up and get a SIM in minutes, boosting conversions by ~18% vs. store-only rollouts. These cash-light kiosks cut distribution costs, extend reach without full retail leases, and support Iliad's tech-driven growth and rapid customer acquisition.
Third-Party Retail Partnerships
In Poland, Play (P4 Sp. z o.o.) leverages over 8,000 partner retailers and authorized dealers to extend reach into urban and rural areas, boosting physical point-of-sale coverage by ~35% versus company-owned stores (2024 data). Partners receive standardized training to ensure consistent brand experience and drive retail-originated activations, which accounted for ~28% of prepaid and postpaid sales in 2024.
- ~8,000 partner retailers/dealers (2024)
- +35% physical coverage vs company stores
- Partners drive ~28% of activations (2024)
Direct Sales Force for Enterprise
The B2B segments are reached through a professional sales force that focuses on direct outreach to businesses and government organizations, handling 65% of iliad's enterprise revenues in 2024 and managing long sales cycles of 6-12 months for cloud and connectivity contracts.
Sales teams pair with technical experts to design bespoke solutions for large clients, closing deals averaging €2.1M ARR and supporting renewal rates above 82% for multi-year contracts.
- Direct outreach to businesses and government
- Handles 65% of enterprise revenue (2024)
- Sales cycles: 6-12 months
- Average deal: €2.1M ARR
- Renewal rate: >82% for multi-year contracts
Iliad omnichannel mix: 65% web sales, €12 CAC, 520 stores, 1,200 kiosks, €2.1M B2B
Iliad sells via ~520 owned stores (12% of adds 2024), web/apps (~65% of sales; €12 online CAC vs €45 retail), 1,200+ kiosks (18% higher conversion), ~8,000 Polish partner retailers (28% activations) and a B2B direct sales force (65% enterprise revenue; avg deal €2.1M ARR; 6-12 month cycles; >82% renewals).
| Channel | Key metric |
|---|---|
| Owned stores | ~520; 12% adds |
| Web/apps | ~65% sales; €12 CAC |
| Kiosks | 1,200+; +18% conv |
| Partners | ~8,000; 28% activations |
| B2B sales | 65% rev; €2.1M avg |
Customer Segments
Mass Market Residential Consumers
The largest segment is individuals and families seeking reliable, high-speed internet and mobile at low cost; in 2024 Iliad (Iliad S.A., France) served ~11.3 million retail subscribers in France, showing this segment's scale. These customers prize simple, transparent plans and no long-term contracts, driving low churn and enabling Iliad's economies of scale-retail ARPU ~15-18 EUR in 2024 supports volume-led margins.
Tech-Savvy Early Adopters
Iliad captures tech-savvy early adopters who pay for 10G-capable fiber and premium Freebox Ultra plans (priced ~€49.99-€99.99/mo in 2025), driving ARPU uplift: premium users raise average revenue per user by ~25% versus base plans; they also act as social influencers-estimates show each converts 2-4 peers, helping Iliad grow fiber uptake, which hit ~2.8 million households in France by end-2024.
Small and Medium Enterprises
Large Corporate and Institutional Clients
Scaleway, iliad's cloud arm, targets large corporates and institutions needing scalable infrastructure and specialized data services; in 2024 Scaleway reported ~€120M revenue and grew enterprise bookings 28% year-over-year, highlighting demand for European cloud alternatives to US providers for GDPR and data residency compliance.
These clients prioritize technical sophistication, strong security certifications (ISO 27001, SOC 2), and capacity to run complex AI/ML workloads on GPU-backed instances.
- €120M Scaleway 2024 revenue
- 28% enterprise bookings growth YoY
- GDPR/data residency focus
- ISO 27001 & SOC 2 certifications
- GPU instances for AI/ML workloads
International Travelers and Expatriates
Iliad's mobile plans include broad EU roaming and generous allowances to 70+ countries, cutting typical roaming bills and attracting frequent travelers and expats; in 2024 Iliad reported 8.3 million mobile customers in France and rising ARPU partly due to international offer uptake.
- Reduces roaming costs vs incumbents
- Targets 17M+ EU cross-border workers (2023 Eurostat)
- Drives churn reduction, boosts ARPU
Iliad: 11.3M subs, fiber & SME ARPU boosts; Scaleway €120M with 28% growth
Iliad serves ~11.3M French retail subscribers (2024), 8.3M mobile customers, ~2.8M fiber households; Scaleway revenue €120M (2024) with 28% enterprise bookings growth; SME segment drove ~22% of broadband growth and adds €3-€5 ARPU; premium Freebox users (~€49.99-€99.99) lift ARPU ~25%.
| Segment | Key metric (2024) | Impact |
|---|---|---|
| Retail households | 11.3M subs | Volume ARPU €15-18 |
| Mobile | 8.3M users | Roaming uptake raises ARPU |
| Fiber premium | 2.8M HH | +25% ARPU |
| SMEs | 22% growth | +€3-€5 ARPU |
| Scaleway | €120M rev | 28% bookings growth |
Cost Structure
Infrastructure Capital Expenditure
A massive share of Iliad's budget goes to rolling out fiber and 5G base stations; in 2024 the group reported c.€1.8bn CAPEX (2023: €1.6bn), driven by fiber builds in Italy and network densification in Poland to cut third – party leasing. These long – term spends remain the primary cost driver as Iliad expands market share and lowers operating costs through owned infrastructure.
Network Operation and Maintenance
Network operation and maintenance drive major ongoing costs for iliad-energy, site rentals, and technical upkeep alone accounted for about €1.1B in 2024 operating expenses, ~18% of total network opex; energy bills rose ~12% YoY. Rising data traffic (+24% YoY in 2024) forces repeated investment in backhaul and core upgrades-CapEx to network rose to €900M in 2024-to avoid congestion while preserving iliad's low-cost pricing.
Spectrum Acquisition and Licensing
iliad must bid in government spectrum auctions-France's 5G auctions cost companies up to €2.8bn in 2020; iliad paid ~€1.1bn for 2020 lots-creating multi – billion upfront cash needs that are capitalized and amortized over 10-20 years.
These licenses are strategic assets; ongoing spectrum refarming and acquisitions (capex plus license amortization represent ~20-30% of annual capex for telcos) are required to protect service quality and market share.
Customer Acquisition and Marketing
Iliad spends heavily on advertising, retail ops and hardware subsidies to grow subscribers; in 2024 marketing and commercial costs were ~€460m (≈5% of revenues), reflecting aggressive CAC investment against France and Italy markets.
High upfront CAC is offset by long-term ARPU and low churn-postpaid churn ~1.5% monthly in 2024-so lifetime value covers acquisition over 24-36 months.
- 2024 marketing ≈€460m
- Hardware subsidies material in new-market push
- Retail network operational costs significant
- Monthly postpaid churn ~1.5%
- Payback period ~24-36 months
Research and Development Expenses
iliad spends materially on R&D to design proprietary Freebox hardware and build cloud and AI features-R&D was 219 million euros in 2024 (about 3.1% of group revenue), covering senior engineers' pay and lab operations and reducing reliance on costly external licences.
Here's the quick math and impact: investing in-house avoids recurring licence fees, enables product differentiation, and sustained R&D keeps gross margin resilience over time.
- 2024 R&D: 219 million euros (3.1% of revenue)
- Covers salaries for PhD/engineers and lab costs
- Reduces external licence fees and long-term OPEX
Iliad's 2024: Capex-heavy €1.8bn build & €1.1bn network OPEX-upgrades €900m
Iliad's costs are capex – heavy: 2024 CAPEX ≈€1.8bn (network builds, €900m to network upgrades), OPEX network ≈€1.1bn (energy, site rents), marketing ≈€460m, R&D €219m; spectrum/license spends are lumpy (paid ~€1.1bn in 2020 auction).
| Item | 2024 (€m) |
|---|---|
| CAPEX | 1,800 |
| Network upgrades | 900 |
| Network OPEX | 1,100 |
| Marketing | 460 |
| R&D | 219 |
Revenue Streams
Mobile Subscription Revenue
Their core revenue is recurring monthly fees from ~30.5 million mobile subscribers in France, Italy and Poland (end-2024), mostly no-commitment plans that deliver steady, predictable cash flow and supported 2024 mobile service revenue of €5.2 billion. High subscriber volume offsets low ARPU-about €7.8 in 2024-keeping Iliad profitable.
Fixed Broadband and IPTV Fees
Revenue from home internet subscriptions - fiber and ADSL - drives a large share of Iliad's sales; in FY2024 fixed-line revenues for Iliad France (Free) were about €2.1 billion, with ARPU rising where fiber penetration grew to ~48% of fixed accesses by end – 2024.
B2B Cloud and Managed Services
Iliad's B2B cloud and managed services-covering storage, compute, and IT ops-grew 28% year-over-year to €412m in 2024, driven by enterprise contracts with average durations of 36 months and gross margins near 42%, above consumer rates. As cloud adoption rises (IDC forecasts 2025 EU cloud spend +22%), this higher – margin, recurring segment should increasingly lift group revenue share.
Hardware Sales and Rentals
- Device sales plus rentals ≈€1.2bn (2024)
- ~4% of total iliad revenue (2024)
- Rentals smooth CAPEX, reduce churn risk
Interconnection and Wholesale Services
Iliad earns wholesale revenue by charging other operators for traffic on its network-domestic interconnection fees and international roaming from visiting users-generating €312m in wholesale and interconnect revenue in FY2024, up 14% year-on-year as network coverage grew in Italy and Poland.
- €312m wholesale revenue FY2024
- 14% y/y growth
- Revenue scales with network footprint
- Includes domestic interconnect & roaming fees
Iliad 2024: 30.5m mobile subs, €5.2bn mobile rev & rising fiber and B2B growth
Iliad's revenues rest on ~30.5m mobile subs (end – 2024) generating €5.2bn mobile service revenue (ARPU €7.8), €2.1bn fixed broadband (Free) with fiber at ~48% fixed access, €412m B2B cloud (42% gross margin), €1.2bn device sales/rentals (4% group) and €312m wholesale/interconnect (14% y/y).
| Metric | 2024 value |
|---|---|
| Mobile subs | 30.5m |
| Mobile service rev | €5.2bn |
| Mobile ARPU | €7.8 |
| Fixed rev (France) | €2.1bn |
| Fiber penetration (fixed) | 48% |
| B2B cloud rev | €412m |
| Device rev | €1.2bn |
| Wholesale rev | €312m |
Frequently Asked Questions
It gives a concise but decision-ready view of iliad's business logic. The template maps the nine Business Model Canvas blocks, so you can see how fixed and mobile services, broadband, and cloud offerings connect to value creation, delivery, and monetization. It is built as a Research-Backed Company Analysis and a Presentation-Ready Strategic Format for quick review.
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