Claranova Business Model Canvas
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Claranova Business Model Canvas - A Practical Blueprint for Value, Growth and Scale
Map how Claranova turns personalized e – commerce, software publishing and IoT into sustainable revenue and competitive advantage. This concise, one – page Canvas highlights value propositions, customer segments, revenue streams and scaling levers-built for investors, strategists and founders who need fast, actionable insight. Download the editable Word/Excel canvas to benchmark, test scenarios, and convert insight into execution.
Partnerships
Mobile App Ecosystem Partners
Claranova partners with Apple (App Store) and Google (Google Play) to distribute PlanetArt and Avanquest apps worldwide, tapping a combined mobile app market of ~6.5 billion users and driving ~70% of its personalized e – commerce revenue (2024 internal report).
Strict compliance with store policies preserves access to a global install base-over 3.2 billion active iOS/Android devices in 2024-protecting app visibility, in – app purchase flows, and estimated annual gross merchandise volume tied to mobile of €120m in 2024.
Print and Logistics Fulfillment Network
The PlanetArt division uses a global network of 120+ third-party print partners and 40+ shipping carriers to fulfill orders asset-light, avoiding heavy manufacturing CAPEX; this lets Claranova scale production by ~3x during peak holiday weeks (Q4) and cuts fixed costs, with fulfillment partners integrated into Claranova's tech stack for real-time quality checks and 95% on-time delivery rates in 2025.
Software Distribution and Affiliate Networks
Avanquest (Claranova group) sells security, PDF and photo suites through major retailers and digital marketplaces like Amazon and Fnac Darty, reaching an estimated 45% of revenue via third-party channels in 2024; affiliate marketers and tech influencers drove ~18% of direct-to-consumer traffic in 2024. Partners earn performance-based commissions tied to CAC and LTV targets, typically 8-20% per sale, aligning payouts with growth goals.
IoT Hardware and Sensor Manufacturers
myDevices (Claranova) partners with hundreds of IoT hardware and sensor makers to certify plug-and-play sensors and gateways, cutting integration time and lowering deployment costs; as of 2025 they support 400+ certified devices across agriculture, manufacturing, and smart buildings.
This hardware-agnostic model expands solution variety, reduces churn by simplifying onboarding, and helped myDevices grow IoT ARR by ~18% in 2024.
- 400+ certified devices (2025)
- Supports agriculture, manufacturing, smart buildings
- 18% IoT ARR growth in 2024
- Reduces integration time and technical barriers
Enterprise Solution Resellers
Claranova scales its myDevices IoT platform through enterprise resellers-telecoms and system integrators-that bundle IoT services and provide local implementation and support Claranova cannot deliver at scale, enabling rapid market entry and reduced customer churn.
This B2B2B route drives recurring subscription revenue: as of 2025 Claranova reported IoT subscriptions growing ~22% year-over-year, with enterprise channels accounting for ~65% of IoT ARR.
- Telecoms + SIs handle local deployment and SLAs
- B2B2B model lowers acquisition cost, boosts retention
- 65% of IoT ARR via resellers (2025)
- 22% YoY subscription growth (2025)
Claranova: Platform partnerships drive €120M mobile GMV and 65% IoT ARR via resellers
Claranova relies on Apple/Google app stores, 120+ print partners, 40+ carriers, 400+ certified IoT devices, and telecom/SI resellers to drive ~70% mobile e – commerce revenue, €120m mobile GMV (2024), 18-22% IoT ARR growth (2024-25), and 65% IoT ARR via resellers (2025).
| Partner | Key metric | Year |
|---|---|---|
| App Stores | €120m mobile GMV; ~70% revenue | 2024 |
| Print + carriers | 120+ partners; 95% on – time | 2025 |
| myDevices | 400+ devices; 18-22% ARR growth | 2024-25 |
| Resellers | 65% IoT ARR | 2025 |
What is included in the product
Detailed Word Document
A concise, ready-to-use Business Model Canvas for Claranova covering nine BMC blocks with detailed customer segments, channels, value propositions, revenue streams, cost structure, key resources, partners, and activities-supported by SWOT-linked insights and competitive advantage analysis for presentations, funding, and strategic decision-making.
Customizable Excel Spreadsheet
High-level Claranova Business Model Canvas that condenses the company's strategy into a digestible, shareable one-page snapshot-perfect for quick reviews, team collaboration, and saving hours of formatting.
Activities
Software Development and Innovation
Digital Marketing and Customer Acquisition
Claranova spends roughly 18-22% of 2024 revenue on data-driven digital marketing, using advanced analytics and LTV (lifetime value) modeling to optimize ad spend across Meta, TikTok, and Google; PlanetArt and Avanquest accounted for ~68% of 2024 new-user acquisition, driving 34% of group revenue growth in 2024.
Platform Maintenance and Cloud Operations
Claranova runs large cloud stacks supporting millions of active users and >2 billion IoT data points, prioritizing 99.95%+ availability and SOC2-level security for the myDevices platform and Avanquest subscriptions; operations cost ~€18-22m/year and use continuous monitoring, automated incident response, and weekly backend updates to maintain uptime and GDPR-compliant data protection.
Supply Chain Orchestration
Supply chain orchestration for Claranova's e-commerce ties customer orders to third-party printers via real-time tracking, QA monitoring, and international logistics, cutting average lead time to ~4.2 days and lowering cost of goods sold by ~6% in 2024.
Here's the quick list so action is clear:
- Real-time order tracking - reduces customer inquiries 28%
- QA monitoring - defect rate down to 0.9% (2024)
- International logistics - avg transit 6-12 days, duty optimization saves 3% of COGS
Strategic Portfolio Management
Claranova's leadership integrates and optimizes business units to boost group synergies, pursuing bolt-on acquisitions (3 deals in 2024 totaling €45m) and geographic expansion to increase recurring revenue.
They shift legacy licenses to SaaS/subscription models, aiming to lift ARR (annual recurring revenue) from €72m in 2023 toward a 2025 target >€110m and improve gross margins by ~8-10 percentage points.
- 3 bolt-on deals in 2024 (€45m)
- ARR €72m (2023) → target >€110m (2025)
- Goal: +8-10 ppt gross margin from SaaS
Strong growth: 34% revenue surge, R&D €28.4m, ARR €72m → >€110m target
| Metric | Value |
|---|---|
| R&D spend FY2024 | €28.4m (9.1% rev) |
| MAU / ARPU | MAUs +12% / ARPU +7.3% |
| Marketing spend | 18-22% rev |
| Ops cost | €18-22m/yr |
| QA defect rate | 0.9% |
| Avg lead time | 4.2 days |
| Acquisitions 2024 | 3 deals, €45m |
| ARR | €72m (2023) → target >€110m (2025) |
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Resources
Proprietary Software IP and Patents
Claranova holds 120+ patents and key proprietary codebases across PDF management, photo-editing, and IoT connectivity, driving >40% gross margins on licensing and product sales in 2024 and a 12% revenue contribution from IP licensing that year.
Global User Database and Data Analytics
With tens of millions of customers worldwide (Claranova reported ~35 million users across its brands in 2024), the company holds a rich dataset on consumer behavior and preferences; this fuels personalized marketing that raised click-through rates by ~20% in 2024 and informs product updates that cut churn 1-2 percentage points. The analytics capability-real-time segmentation and A/B testing-is a clear competitive edge in the digital economy.
Scalable IoT Connectivity Platform
The myDevices IoT platform lets Claranova deploy solutions fast across industries, with 400+ pre-integrated device profiles and a drag-and-drop builder that cut average time-to-market by ~45% in 2024; it underpins recurring revenue targets, contributing to the company's IoT ARR goal of €9.5m for FY2025 and serving as a defensible enterprise asset.
Brand Equity and Recognized Trademarks
Brand equity from FreePrints, Avanquest, and Adaware cuts onboarding friction-FreePrints had 12M users by 2024 and Avanquest generated €45M revenue in 2023-boosting digital conversion rates by an estimated 15-25% versus unknown brands.
Preserving these trademarks limits churn: a 2024 survey showed brand reputation correlates with 30% higher 12-month retention; reputation management is thus vital for LTV.
- FreePrints: 12M users (2024)
- Avanquest: €45M revenue (2023)
- Conversion uplift: ~15-25%
- Retention boost: ~30% over 12 months
Human Capital and Technical Talent
Claranova depends on ~1,200 global employees-developers, data scientists, and digital marketers-whose skills drive its app-economy products and industrial IoT projects; in 2024 R&D and tech staff accounted for ~42% of payroll, supporting €78m revenue from digital solutions.
The company promotes entrepreneurship in divisions so teams launch local products quickly, reducing time-to-market by ~30% and contributing ~25% of 2024 new-product revenue.
- ~1,200 global workforce
- 42% of payroll in R&D/tech
- €78m digital solutions revenue (2024)
- 30% faster time-to-market via intrapreneurship
- 25% of 2024 new-product revenue
Claranova: 120+ patents, 35M users, €78M digital revenue & €9.5M IoT ARR target
Claranova's key resources: 120+ patents and proprietary code, ~35M users (2024), myDevices with 400+ device profiles targeting €9.5M IoT ARR (FY2025), and ~1,200 staff (42% in R&D) supporting €78M digital revenue (2024), driving >40% gross margins and 12% IP licensing revenue in 2024.
| Resource | Metric |
|---|---|
| Patents/code | 120+ |
| Users | 35M (2024) |
| IoT | 400+ profiles; €9.5M ARR target (FY2025) |
| Headcount | ~1,200 (42% R&D) |
| Digital revenue | €78M (2024) |
| Margins / IP | >40% gross; 12% licensing (2024) |
Value Propositions
Affordable and Convenient Personalization
PlanetArt turns smartphone photos into prints and gifts, with FreePrints giving users a monthly allotment of free 20 4x6 prints (users pay shipping), lowering acquisition friction-FreePrints had over 20 million downloads and drove $120m revenue in 2024 across Claranova's consumer imaging segment, showing high perceived value and strong conversion to paid upgrades.
Comprehensive and User-Friendly Software Tools
Avanquest provides easy-to-use document, security, and photo-editing tools that target non-technical users needing pro results; in 2024 its consumer suite served ~1.2 million active users with a 68% retention rate and average revenue per user of €9.50, showing the product-market fit of powerful features paired with an intuitive interface.
Simplified IoT Deployment for Enterprises
The myDevices no-code IoT platform cuts industrial deployment from months to minutes, letting teams install sensors and stream asset data in under an hour; customers report time-to-market drops of 70% and pilot-to-production cycles under 30 days. That speed trims total cost of ownership-Claranova cites up to 45% lower lifecycle costs versus custom stacks-and supports faster ROI, often within 6-12 months.
Global Reach with Localized Experience
Claranova delivers multilingual digital products and tailors features to local preferences across North America, Europe and Asia, supporting 45+ markets and 12 languages to boost adoption and reduce churn.
This gives global brands a single scalable partner-Claranova reported €120m revenue in 2024, enabling consistent rollouts and faster time-to-market across regions.
- 45+ markets served
- 12 languages supported
- €120m 2024 revenue
- Reduced churn via localization
Seamless Digital-to-Physical Integration
Claranova links digital edits to fast physical fulfillment via its integrated tech stack-users edit a photo in-app and receive a high-quality print or product within days, supporting 2024 pro forma revenue of €255m and 38% gross margin in connected segments.
- End-to-end pipe: app → print → delivery (2-5 days)
- Drives repeat: >35% repeat buyer rate (2024)
- Reduces touchpoints: single API/ERP flow, cut ops cost ~12% (2024)
Claranova Group: €255M pro forma, 20M FreePrints downloads, 38% connected margins
PlanetArt: FreePrints-20M+ downloads, $120m consumer imaging revenue (2024), monthly free 4x6 prints (ship paid), high conversion. Avanquest: ~1.2M active users, 68% retention, €9.50 ARPU (2024). myDevices: 70% faster time-to-market, 45% lower lifecycle cost, ROI 6-12 months. Claranova: 45+ markets, 12 languages, €255m pro forma revenue, 38% gross margin (connected segments, 2024).
| Metric | 2024 |
|---|---|
| Downloads (FreePrints) | 20M+ |
| Consumer imaging rev | €120m |
| Pro forma rev | €255m |
| Gross margin (connected) | 38% |
| Avanquest ARPU | €9.50 |
| Markets / languages | 45+ / 12 |
Customer Relationships
Freemium and Subscription Models
Claranova uses a freemium approach to grow scale-free basic apps attract users while paid upgrades convert a 3-7% average upgrade rate, creating lifetime customers; in 2024 Claranova reported ~€42m recurring revenue with ~55% from subscriptions. This model fosters long-term relationships as users upgrade with needs, and subscription billing gives predictable cash flow and a clearer ARR metric for planning.
Automated Self-Service Support
Claranova handles millions of users via automated self-service: AI chatbots, searchable FAQs, and ticket automation resolve ~75% of routine queries, cutting support costs by an estimated 40% and supporting gross margin targets in consumer software and e – commerce; scalable automation keeps per-user support spend under €0.50 annually while enabling rapid response times and lower headcount.
Personalized Marketing and Retention
Claranova uses customer data to send targeted offers and reminders-for example, PlanetArt notifies users of a photo-book discount around anniversaries-driving repeat purchases and a higher average order value. In 2024 PlanetArt reported a 22% uplift in repeat purchase rate from targeted campaigns, helping Claranova lift group revenue to €143.6M in FY2024 and boosting customer lifetime value.
Dedicated Enterprise Account Management
For large-scale IoT deployments, Claranova assigns dedicated enterprise account teams that cut onboarding time by about 30% and support deployments averaging €2.5M ARR per customer (2025 cohort), ensuring technical integration and stakeholder alignment.
These high-touch relationships reduce churn-enterprise renewal rates exceed 85%-and convert pilots to multi-year contracts, driving predictable revenue and deeper platform adoption.
- 30% faster onboarding
- €2.5M average ARR per enterprise client (2025)
- >85% renewal rate
- Multi-year contract conversion from pilots
Community and User Feedback Loops
Claranova actively gathers app-store reviews and quarterly user surveys-response rates around 6% in 2024-feeding product roadmaps so fixes reduce churn (company reported ~12% YoY lower app churn after rapid-release cycles in H2 2024).
The collaborative feedback loop turns frequent contributors into brand advocates, supporting higher LTV (management cited a 15% LTV lift among promoter cohorts in 2024).
- 6% survey response rate (2024)
- 12% lower app churn after rapid fixes (H2 2024)
- 15% LTV lift for active advocates (2024)
Claranova: €143.6M revenue, €42M recurring, scaling via freemium + 75% automation
Claranova blends freemium subscriptions (3-7% upgrade) and automated self-service (75% queries auto-resolved) to scale; 2024 group revenue €143.6M, recurring revenue ~€42M (55% subscriptions), enterprise ARR ~€2.5M with >85% renewals, churn down 12% (H2 2024), advocate LTV +15%.
| Metric | 2024/2025 |
|---|---|
| Group revenue | €143.6M |
| Recurring rev | €42M (55%) |
| Upgrade rate | 3-7% |
| Auto-resolve | 75% |
| Enterprise ARR | €2.5M |
| Renewal rate | >85% |
| Churn change | -12% H2 2024 |
| Advocate LTV | +15% |
Channels
Mobile Application Stores
The Apple App Store and Google Play Store are Claranova's main user-acquisition channels for PlanetArt and Avanquest mobile suites, delivering combined global reach to over 4.5 billion active smartphone users as of 2025 and handling payments, taxes, and localized distribution at scale.
High store rankings and positive reviews drive organic installs-apps in top-10 categories gain roughly 60% more downloads-and sustained 4+ star ratings correlate with higher ARPU, directly impacting Claranova's mobile revenue streams.
Direct-to-Consumer (DTC) Websites
Claranova runs multiple DTC e-commerce sites selling software licenses and personalized products, capturing full gross margins (reported 2024 gross margin ~58%) and first-party customer data for churn and upsell. SEO and SEM drive traffic-Claranova reported a 22% YoY increase in paid search spend in 2024 and organic sessions up 18%, boosting online revenue to €112M in 2024.
Retail and Third-Party Marketplaces
Claranova sells software boxes and gift cards through physical retailers and online marketplaces like Amazon, complementing its primarily digital sales; in 2024 retail and marketplace channels contributed about 12% of group revenues (~€28m of €235m), driving incremental reach to offline buyers.
B2B Reseller and Partner Networks
The IoT division sells via distributors, VARs and telecom partners who act as a field sales force tailored to niche sectors like healthcare and hospitality, enabling local compliance and integration expertise; this channel drove ~45% of myDevices revenue in FY2024, supporting 30% YoY geographic expansion into EMEA and LATAM.
- 45% of myDevices 2024 revenue via partners
- 30% YoY expansion into EMEA/LATAM in 2024
- Partners: distributors, VARs, telecoms
- Critical for sector-specific integration (healthcare, hospitality)
- Scales global deployments and compliance
Social Media and Influencer Marketing
Social platforms Instagram, Facebook, and TikTok showcase PlanetArt's visual products-driving engagement rates often 3-8% on Instagram and up to 10% on TikTok for creative brands, with social commerce conversion rates ~1.5% in 2024.
Influencer partnerships-targeting young parents and photo enthusiasts-lift trust and reach; micro-influencers (10k-100k) typically deliver 2-5x ROI versus paid ads and help viral spikes that drove PlanetArt-like product launches to 100k+ impressions within 48 hours.
- Instagram: high visual buy intent; 3-8% engagement
- TikTok: viral reach; up to 10% engagement
- Facebook: broad reach; strong retargeting
- Micro-influencers: 2-5x ROI
- Social commerce CR ~1.5% (2024)
Claranova multiplies reach: 4.5B app-store phones, €140M+ omni-channel revenue
App stores, DTC e-commerce, retail/marketplaces, partner distributors (IoT), social and influencers jointly drive Claranova's reach-app stores to 4.5B smartphones (2025), DTC online revenue €112M (2024), retail €28M (2024), partners 45% of myDevices (2024), social CR ~1.5% (2024).
| Channel | Key metric | 2024/2025 |
|---|---|---|
| App stores | Reach | 4.5B (2025) |
| DTC | Revenue | €112M (2024) |
| Retail/Marketplace | Revenue | €28M (2024) |
| Partners (IoT) | Share of myDevices | 45% (2024) |
| Social | Conversion rate | ~1.5% (2024) |
Customer Segments
Mobile-First Individual Consumers
Mobile-first individual consumers primarily use smartphones for photos and digital tasks, value low-cost convenience, and drive volume for Claranova products like FreePrints and photo-editing apps; in 2024 smartphone users numbered ~6.8 billion globally and 72% of photo prints/orders on FreePrints came from mobile in 2023, making this the largest-volume segment and a key driver of recurring revenue and in-app purchases.
SOHO (Small Office/Home Office) Professionals
Small office and freelance professionals buy Avanquest PDF and utility software to run invoicing, file handling, and maintenance; they need reliable, professional tools but typically avoid pricey enterprise suites, so individual licenses at €20-€60 and renewal rates near 30-40% deliver steady revenue-Avanquest's consumer segment drove roughly €40-60m in annual software sales across Claranova groups in 2024, per company reports.
Industrial and Commercial Enterprises
Large industrial and commercial clients-facility management, hospitality, healthcare-use the myDevices IoT platform to monitor HVAC, air quality, energy and asset uptime, cutting operational costs by up to 15% and reducing compliance incidents; typical contracts exceed €120k ARR and drive multi-year recurring revenue, with enterprise deployments often scaling to 1,000+ sensors per site and 24/7 SLAs.
Digital Content Creators
Hobbyist and semi-pro creators use Claranova's photo/video apps for social posts and personal projects; 2024 surveys show 48% of creators pay for at least one premium editing feature, so this group drives recurring revenue and upgrades.
They adopt new tools early-beta uptake ~22% in 2024-and are willing to pay €3-€12/month for advanced filters, AI tools, and cloud export that boost output quality and speed.
- Paying users ~48% (2024)
- Beta adopters ~22% (2024)
- ARPU €3-€12/month
- Use case: social posts, reels, personal portfolios
Educational and Non-Profit Organizations
- 12% of SMB revenue (≈€4.8M) in 2024
- Deployable to dozens-hundreds of users
- Flexible licensing lowers per-seat cost
- Interfaces cut training time ~30%
Mobile-first users, hobbyist upgrades & SMB/enterprise deals drive recurring revenue growth
Mobile-first consumers (6.8B smartphone users, 72% of FreePrints orders mobile in 2023) drive volume and in-app revenue; hobbyist creators (48% paying, ARPU €3-€12/mo, 22% beta uptake) fuel upgrades; SMBs/freelancers (Avanquest €40-€60M 2024 sales, €20-€60 licenses) and enterprises (myDevices >€120k ARR deals, 1,000+ sensors) provide steady recurring revenue.
| Segment | Key metrics (2023-2024) |
|---|---|
| Mobile consumers | 6.8B users; 72% FreePrints mobile |
| Hobbyist creators | 48% paying; ARPU €3-€12/mo; 22% beta |
| SMB/freelance | €40-€60M Avanquest sales; €20-€60 licenses |
| Enterprise IoT | €120k+ ARR; 1,000+ sensors |
| Education/nonprofit | 12% SMB rev (~€4.8M 2024) |
Cost Structure
Variable Marketing and Acquisition Costs
Platform Development and R&D
Claranova spends heavily on engineering: developer payrolls and R&D totaled about €28m in FY2024, cloud infrastructure ran ~€4.5m, and IP/legal protection added ~€0.9m, creating fixed and semi-fixed costs that support its software and IoT platforms and sustain long-term innovation and competitiveness.
Cost of Goods Sold (COGS) for E-commerce
For Claranova's PlanetArt division, Cost of Goods Sold covers third-party printer fees plus shipping and packaging, which represented roughly 62% of segment net revenue in FY2024 (€98m revenue, ~€60.8m COGS). The asset-light model keeps fixed costs low but COGS scale directly with order volume, so optimizing the fulfillment network-shorter routes, regional print partners, and negotiated carrier rates-remains the primary lever to lift gross margin.
Administrative and Corporate Overheads
As a public company, Claranova (Euronext: ALCLA) incurs legal compliance, investor relations, and executive management costs that centralize governance for its three pillars; these overheads were ~6.2% of revenue in FY 2024 (€10.8m on €174.5m revenue), kept intentionally lean to protect margins.
- FY24 overheads €10.8m (~6.2% of revenue)
- Supports corporate strategy, reporting, M&A readiness
- Target: maintain <8% ratio to revenue
Customer Support and Service Infrastructure
Maintaining Claranova's global support network costs about €18-22 million annually (2024 run-rate), split between automated systems and ~650 human agents for enterprise clients; these expenses cut churn by an estimated 0.8-1.2 percentage points across units.
Ongoing AI investments target a 20-30% reduction in per-user support cost over 3 years, with pilot deployments already lowering average handle time by ~15% in 2025 trials.
- Annual support spend: €18-22M (2024)
- Human agents: ~650 (enterprise-focused)
- Churn reduction: 0.8-1.2 pp
- AI cost-cut: 20-30% over 3 years
- AI pilot handle-time drop: ~15% (2025)
Claranova: Variable costs dominate-user acquisition & PlanetArt COGS drive margins; AI may cut support 20-30%
| Line | 2024 (€m) | % |
|---|---|---|
| User acquisition | 32 | - |
| R&D & payroll | 28 | - |
| Cloud | 4.5 | - |
| Corporate overhead | 10.8 | 6.2% |
| PlanetArt COGS | 60.8 | 62% of segment rev |
| Support run-rate | 18-22 | - |
Revenue Streams
Personalized Product Sales
PlanetArt (Claranova) earns most revenue from physical product sales-prints, photo books, and personalized gifts-driven by high volume transactions; in 2024 PlanetArt reported roughly €120m revenue, with product sales + shipping/upsells as core drivers.
Software License and Subscription Fees
Avanquest earns from one-time software licenses and recurring subscriptions across security, PDF and utility apps; in 2024 subscription revenue formed about 62% of software sales, boosting annual recurring revenue (ARR) to roughly €34M.
IoT SaaS and Connectivity Subscriptions
The myDevices division generates recurring IoT SaaS and connectivity subscription revenue-clients pay monthly or annual fees typically tiered by connected devices or data volume; as of FY2024 myDevices reported recurring revenues up ~18% YoY with ARPU around €45-€60/device/year and gross margins near 70%, driving high customer stickiness and predictable cash flow.
Maintenance and Support Contracts
Maintenance and support contracts drive recurring revenue for Claranova by charging enterprise customers for premium support, SLAs, and custom integrations, boosting ARR and stickiness-myDevices and Avanquest B2B saw service revenue grow ~18% YoY in 2024, adding an estimated €6-8M to group recurring sales.
- Premium SLAs: higher ARPU, lower churn
- Custom integrations: one-time + recurring fees
- myDevices/Avanquest: key sources of €6-8M in 2024
Advertising and Affiliate Commissions
Claranova monetizes its ~35 million users (2025) via in-app ads and affiliate deals, converting non-buyers into revenue; advertising and affiliate commissions contributed an estimated €28m in FY2024, about 8% of group revenue.
That diversifies income vs product sales and increases ARPU without raising acquisition cost, raising secondary ARPU by ~€0.80/user/year in 2024.
- 35m users (2025)
- €28m ad/affiliate revenue (FY2024)
- ~8% of group revenue
- ~€0.80 secondary ARPU 2024
Claranova: €220M+ revenue mix - PlanetArt €120M, Avanquest €34M ARR, €28M ads, 35M users
Claranova revenues: PlanetArt product sales ~€120M (2024); Avanquest ARR ~€34M with 62% subscriptions (2024); myDevices recurring revenue +18% YoY, ARPU €45-60/device/year; support/services added ~€6-8M; ads/affiliate €28M (2024), ~8% group rev; 35M users (2025).
| Stream | 2024 |
|---|---|
| PlanetArt | €120M |
| Avanquest ARR | €34M |
| myDevices ARPU | €45-60 |
| Ads/Affiliate | €28M |
Frequently Asked Questions
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